Print 26 comment(s) - last by Martimus.. on Dec 22 at 2:33 PM

Toshiba to OLED TV fans ... "psyche!"

Many HDTV and home theater fans have been waiting lustfully for the advent of the OLED HDTV era to come. OLED HDTVs promise brighter pictures, much slimmer sizes and less power consumption.

Toshiba announced in October that it would have its own 30-inch OLED HDTV on the market by 2009. Many had hoped when Toshiba announced its OLED plans that it would actually bring the OLED sets to market, rather than simply teasing the idea as it did with SED TVs in 2006.

Last week Reuters reported that Toshiba announced it was shelving its plans to sell OLED TVs in the 2009 and 2010 time frame.

In October of 2007 Sony was the first major electronics maker to market with an OLED TV, but it came with a few caveats. Sony's introduction display was only 11 inches, far from what home theater fans want to watch a movie on. The second caveat was the cost of the TV at over $1,700 USD.

Even with the screen size and cost issues many electronics aficionados in the United States were excited by the prospects of possibly getting one of the Sony XEL-1 OLED TVs in their hands this year. Again there was a catch to the statement with Sony’s Stan Glasgow saying the XEL-1 would only make it if demand in Japan was not high enough to sell all 2000 units.

Sony's OLED TV won't be the only kid on the block in 2009 if Samsung has anything to do with it.  Last month,  Samsung announced its OLED roadmap including 14-inch, 15-inch, and 21-inch OLED HDTVs in 2009 with larger 40-inch and 42-inch panels by 2010.

According to Reuters, Toshiba will stick to its plans for producing and selling smaller OLED screens for use in mobile phones and other electronic devices.

Toshiba spokesman Keisuke Homeric told Reuters, “Toshiba will stick to its plans to commercialize smaller OLED displays for mobile phones next year, and will watch markets and technological developments to see whether making OLED TVs is commercially viable later.”

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RE: It's all good.
By retrospooty on 12/17/2007 5:58:40 PM , Rating: 4
"Could you imagine the backlash that would have occured on DT if it was Sony pulling out? But since its Toshiba, it's all good."

If it were just this one, or once in a while, like Toshiba, it would not be mentioned at all. Sony pisses people off with almost every single major product they release, and every bad/ignorant/stubborn descision they make.

Its not like this mass of people just likes to bash Sony for absolutely no reason at all. Sony earned every bit of bashing they get, and plenty more on top if it.

RE: It's all good.
By littlebitstrouds on 12/17/2007 7:29:05 PM , Rating: 1
If it were just this one, or once in a while, like Toshiba, it would not be mentioned at all. Sony pisses people off with almost every single major product they release, and every bad/ignorant/stubborn descision they make.

Funny story... someone walks up to you on the street and says I'll buy you any t.v., any price. I bet you and 90% of the people that flame Sony on a regular basis, go and buy a Sony product. Sorry, half you of you flamers own a Westy, or got a good deal on some half descent brand and bust Sony cause it doesn't meet your value/performance cutoff when you're buying. Hint-Hint, a BMW gets you somewhere same way a Kia does... you're buying a name, and a better product, it's their right to mark it up. Someone must be buying it eh (and don't give me that uninformed consumer bs)? Buy an upscale HI-FI magazine, they don't bust on them like you guys do. Why? Cause, like you should be doing when you review, they're not looking at price, they're looking at performance. If you wanna bust on value, post in the FS/FT forums. Stop filling these walls with crappy flames.

I really used to think people in here, based on anandtech's knowledge base, would celebrate technological advances in any field. Rather, any new advancement from certain companies is only met with hostility. Really? Cause I read the fact sheets, do my own research, and I get excited for the technology, not the damn company.

BTW, sucks with OLED. I was thinking of holding off to upgrade my set, but with no real option of larger screens for quite some time, I think I'll just pull the trigger now.

RE: It's all good.
By retrospooty on 12/17/2007 9:52:16 PM , Rating: 3
TV's are the one area Sony gets right, thats a pretty well known fact. They make great TV's and always have... Its everything else they do that gets them into trouble, and causes all the flame.

That upscale argument holds true for TV's, but has nothing to do with why so many people hate them.

HEre is a short list compiled by another poster here at AT/DT a few months back.

*improve their unethical business practices

*lower costs on overpriced products

*stop making half-assed hardware

*stop being so proprietary
- memory stick
- UMD format
- betamax
- bluray?
- all of their hardware?
- Minidisc (MD)
- HiMD (the even more dubious MD replacement)
- HiFD (Sony's "floppy killer")
- MMCD (abandoned in favor of DVD)

*and stop making bad batteries.

RE: It's all good.
By theapparition on 12/18/2007 7:55:27 AM , Rating: 3
Forgot rootkits.

Seriously, I don't think everyone hates Sony. I think a lot of people were really fans of of the company's products. However, with all the latest mis-steps, to say Sony has been a disappointment is a severe understatement.

RE: It's all good.
By Martimus on 12/18/2007 4:14:14 PM , Rating: 2
I would never buy a Sony TV. Have you ever seen someone watching an "old" Sony TV? I haven't. They are always new. I had an old Sony TV (Actually two of them) when I was in college, and both died. I think they were 32" Sony Trinitron TV's. They looked really good when they worked, but the quality of the product was very poor so that they couldn't take normal wear and tear. Luckily, neither TV was mine, they were actually both borrowed from other people at school. (I still don't understand why people just gave us stuff. It is really weird now that I think back on it.)

RE: It's all good.
By littlebitstrouds on 12/19/2007 10:31:22 AM , Rating: 2
Yeah my parents have a Sony from early 90's, and my aunt and uncle's garage TV is from the 80's, and is Sony. Go find some failure rates of Televisions and post those numbers, Sony doesn't do that bad. Oh wait, you say it in your own post
(I still don't understand why people just gave us stuff. It is really weird now that I think back on it.)

Maybe don't tell people you didn't take care of things right after you claim something was crap, and broke haha.

RE: It's all good.
By Martimus on 12/22/2007 2:33:55 PM , Rating: 2
The point was that we didn't treat them poorly. The connections just came loose on both tv's. Being an electrical engineer, we fixed them by soldering the connections back, but it wasn't something that should have happened. The Sony TV's were the only ones that had that problem too.

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
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