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AMD's desktop platforms detail the switch from AM2+ to AM3  (Source: AMD)

Desktop offerings from AMD will largely include dual and tri-core K10 processors  (Source: AMD)

Not willing to yield anything to Centrino, AMD's "Puma" and "Shrike" initiatives will bundle all of the company's newest mobile technology into one ubiquitous platform  (Source: AMD)
Long gone is the talk of 4x4; AMD discusses its platform programs with a mainstream approach

AMD yesterday held its 2007 Financial Analyst Day in which it revealed its updated corporate roadmap. AMD has a flurry of new platform releases planned out for 2008, 2009 and 2010 and, contrary to previous analysts days, the company had no problem detailing its initiatives in full depth.

AMD’s recent Spider launch marked AMD’s first foray into the enthusiast market with its next-generation K10 architecture. AMD, however, has two more enthusiast platforms planned out for 2008 and 2009.

Towards the second half of 2008 AMD will release its second K10-based Enthusiast platform, dubbed Leo. Leo will feature quad- and triple-core 45nm Deneb and Propus cores manufactured on a 45nm process node. The chips will support DDR2 memory, HT 3.0 and run on the same AM2+ package as current Phenom processors. The platform launch will also consist of 790FX/790/770 chipsets with SB700 south bridges, and AMD’s new R600-based graphics processors.

In the first half of 2009, AMD plans to update its Leo platform. The largest change in the "Leo refresh" will be AMD’s move to DDR3 and the new AM3 package. The platform launch will also consist of a new RD890 chipset with the SB800 south bridge. AMD will also launch its next-generation ATI R700-series graphics processors at this time.

AMD also announced its new mainstream desktop platform, dubbed Cartwheel, scheduled for quarter of 2008. The launch will consist of quad-, triple-,and dual-core K10-based Toliman and Kuma cores. The new chips will be manufactured on a 65nm process node. AMD’s RS780 DX10 integrated graphics chipset will also be launched along with optional R600-series graphics processors with Hybrid Graphics functionality and Vista Premium certification.

In short, AMD’s Hybrid Graphics technology permits users to combine integrated graphics with specific discrete graphics cards that support Hybrid Graphics to form a cost-efficient CrossFire.

In 2009, AMD will refresh its Cartwheel platform with 45nm quad-, triple-, and dual-core Popus, Heka and Regor cores. Mimicking AMD’s update schedule for its enthusiast platform, the refreshed Carthwheel platform will support DDR3 memory and come based on the AM3 interface. The platform features an RS780 chipset with a new SB800 south bridge along with optional R700-series graphics processors and Hybrid Graphics Technology.

Two is the number of the day, and that is no exception when talking about AMD’s mobile platform roadmap.

In Q1 2008 AMD will introduce its Puma notebook platform. The platform launch will sport new dual-core Griffin processors along with the AMD RS780 chipset and integrated DirectX 10 graphics via AMD’s M8x graphics chip.
In 2009, AMD will elevate its game plan in the mobile segment with the release of its first Fusion-derived mobile chips.  Consumers will begin seeing the first fruits of AMD’s Fusion efforts, which AMD has touted for over a year now.  

The Shrike platform launch will feature AMD’s third-generation Stars core dubbed Swift. Swift, manufactured on a 45nm process node, will feature three K10 microprocessor cores and one graphics processor core. The platform will also feature M9x graphics with integrated DirectX 10 support along with support for DDR3.  Like other AMD technologies, the Swift's shift to DDR3 will require a new socket, dubbed FS1.

Absent from these roadmaps is the AMD 4x4 initiative.  AMD announced it will no longer pursue the knocked-down server platform for desktop enthusiasts last month -- just one year after it announced plans for three more generations of the technology.


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RE: Nice...
By crystal clear on 12/15/2007 5:28:25 AM , Rating: 1
quote:
To see roadmaps and that Fusion is still alive and kicking for AMD.


Not for long, AMD just admitted(sort of) they paid just too much for ATI & now its depreciating its purchase drasticially.

Wait for a year or so they will admit that the Fusion is no more & the buying ATI was big mistake.

Then they will say-

"We blew it and we are very humbled by it,"

Rather it should be "We are very humiliated by it"

"We're going to learn from it, and we're not going to do that again."


Too late AMD goes into bankcruptsy by then.

the misses happened because the company became complacent in its "ability to estimate the difficulty and unpredictability of this incredible technology that we were building."


It should be "in its INABILITY to estimate the difficulty............."
that applies to Fusion also.

Roadmaps for AMD are an advertising /public relatio tool-benchmarks are a marketing tool.

Time they learn from the pizza vendor-"deliver in time or no buyers".


RE: Nice...
By DeepBlue1975 on 12/17/2007 9:36:40 AM , Rating: 2
Don't think so by now.

Fusion looks good and not so expensive to me, remember it's going to be targeted more towards low end / mainstream / HTPC than the high profit / high end market.

Fusion could even be great for laptops.

The only thing I feel certain right now is that for AMD is going to take maybe years to be back competing on the high end (if it ever gets back there), or a very blunt mistake form Intel's part.


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