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AMD's desktop platforms detail the switch from AM2+ to AM3  (Source: AMD)

Desktop offerings from AMD will largely include dual and tri-core K10 processors  (Source: AMD)

Not willing to yield anything to Centrino, AMD's "Puma" and "Shrike" initiatives will bundle all of the company's newest mobile technology into one ubiquitous platform  (Source: AMD)
Long gone is the talk of 4x4; AMD discusses its platform programs with a mainstream approach

AMD yesterday held its 2007 Financial Analyst Day in which it revealed its updated corporate roadmap. AMD has a flurry of new platform releases planned out for 2008, 2009 and 2010 and, contrary to previous analysts days, the company had no problem detailing its initiatives in full depth.

AMD’s recent Spider launch marked AMD’s first foray into the enthusiast market with its next-generation K10 architecture. AMD, however, has two more enthusiast platforms planned out for 2008 and 2009.

Towards the second half of 2008 AMD will release its second K10-based Enthusiast platform, dubbed Leo. Leo will feature quad- and triple-core 45nm Deneb and Propus cores manufactured on a 45nm process node. The chips will support DDR2 memory, HT 3.0 and run on the same AM2+ package as current Phenom processors. The platform launch will also consist of 790FX/790/770 chipsets with SB700 south bridges, and AMD’s new R600-based graphics processors.

In the first half of 2009, AMD plans to update its Leo platform. The largest change in the "Leo refresh" will be AMD’s move to DDR3 and the new AM3 package. The platform launch will also consist of a new RD890 chipset with the SB800 south bridge. AMD will also launch its next-generation ATI R700-series graphics processors at this time.

AMD also announced its new mainstream desktop platform, dubbed Cartwheel, scheduled for quarter of 2008. The launch will consist of quad-, triple-,and dual-core K10-based Toliman and Kuma cores. The new chips will be manufactured on a 65nm process node. AMD’s RS780 DX10 integrated graphics chipset will also be launched along with optional R600-series graphics processors with Hybrid Graphics functionality and Vista Premium certification.

In short, AMD’s Hybrid Graphics technology permits users to combine integrated graphics with specific discrete graphics cards that support Hybrid Graphics to form a cost-efficient CrossFire.

In 2009, AMD will refresh its Cartwheel platform with 45nm quad-, triple-, and dual-core Popus, Heka and Regor cores. Mimicking AMD’s update schedule for its enthusiast platform, the refreshed Carthwheel platform will support DDR3 memory and come based on the AM3 interface. The platform features an RS780 chipset with a new SB800 south bridge along with optional R700-series graphics processors and Hybrid Graphics Technology.

Two is the number of the day, and that is no exception when talking about AMD’s mobile platform roadmap.

In Q1 2008 AMD will introduce its Puma notebook platform. The platform launch will sport new dual-core Griffin processors along with the AMD RS780 chipset and integrated DirectX 10 graphics via AMD’s M8x graphics chip.
In 2009, AMD will elevate its game plan in the mobile segment with the release of its first Fusion-derived mobile chips.  Consumers will begin seeing the first fruits of AMD’s Fusion efforts, which AMD has touted for over a year now.  

The Shrike platform launch will feature AMD’s third-generation Stars core dubbed Swift. Swift, manufactured on a 45nm process node, will feature three K10 microprocessor cores and one graphics processor core. The platform will also feature M9x graphics with integrated DirectX 10 support along with support for DDR3.  Like other AMD technologies, the Swift's shift to DDR3 will require a new socket, dubbed FS1.

Absent from these roadmaps is the AMD 4x4 initiative.  AMD announced it will no longer pursue the knocked-down server platform for desktop enthusiasts last month -- just one year after it announced plans for three more generations of the technology.

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By DeepBlue1975 on 12/14/2007 2:19:54 PM , Rating: 4
To see roadmaps and that Fusion is still alive and kicking for AMD.
I think Fusion will be the best move for AMD in terms of finally reverting their actual financial losses.

Competing with Intel in the high end is too risky and expensive for them at the moment, so they will have to concentrate on the mainstream, mobile, HTPC and lower end markets and Fusion seems to fit the bill for those markets.

AMD will have to deliver on its promises, though... As I guess a 2008 of non - delivering could be too high a financial cost for them, and an irreversibly deep damage to the company's image.

RE: Nice...
By KristopherKubicki on 12/14/2007 2:26:01 PM , Rating: 2
If things are bad right now, not delivering on 45nm will absolutely destroy whats left of the company's credibility with investor relations.

RE: Nice...
By Adonlude on 12/14/2007 4:16:53 PM , Rating: 1
I just checked AMD's stock and all I can say is, wow. $8.50 per share. Investing in AMD 1 year ago is pretty much as bad as if you had invested in housing or credit stocks. Goodbye 60 percent of your money.

I got an idea for a few months from now to help sell AMD's stock: Lets put shares of AMD stock in gumball machines in banks. Put in a quarter and out comes a share of AMD! Its perfect becuase we know that people who have to actually go into their banks don't know how to manage money anyway.

RE: Nice...
By StevoLincolnite on 12/15/2007 1:16:51 PM , Rating: 2
I go into my Bank weekly, I rather just take a 5 Minuit walk then do it over the Internet, and I still manage to pay $130 bucks a month for ADSL Internet, computer upgrades, house payments, car repairs and fuel, as well as other bills.

You think the shares are bad now? You should check back 15 years ago :P
Still not all is lost with AMD, They have a vision for the future, and an action plan to get there, AMD's products are good, its just the competition is better, at the moment.

RE: Nice...
By Mitch101 on 12/14/2007 5:45:54 PM , Rating: 2
A lot of engineers have said moving from 65nmto 45nm was the easiest transition with very little design changes for the shrink. At least that was Intel. Who knows AMD might get a free ride too on the 65nm to 45nm shrink.

I think it will destroy AMD if they do a buggy launch again. I would have fired Ruiz for shipping Phenom with the TLB issue instead of pushing back the date another quarter. Reputation is worth more. Then he gets a pay raise. No wonder the stock dropped. In fact he should get a pay decrease because of lackluster performance.

FIRE RUIZ!!! If you do thats plenty of money AMD could use instead of paying for his incompetence.

RE: Nice...
By Roy2001 on 12/14/2007 6:53:39 PM , Rating: 2
That is not correct. 65->45 transition is the most difficult one.

RE: Nice...
By KristopherKubicki on 12/14/2007 7:02:17 PM , Rating: 2
I believe the 65->45 transition was supposed to be a big deal because of the lithography change, but it turned out that AMD/IBM/Intel were all able to get to 45nm without changing the lithography process dramatically.

I think going from 45 to 32 is the "hard" one

RE: Nice...
By radializer on 12/14/2007 7:44:56 PM , Rating: 5
There are multiple facets to the 65nm to 45nm process technology transition as well as the transition to 32nm.

Lithography - the options are either to stick with 193nm dry litho (as Intel has done) or move to 193nm immersion litho (as TSMC has reported). Either ways, Kris is correct in stating that the 65->45 transition has used existing technology with modifications allowing a shorter learning cycle.

Further scaling to the 32nm node may require either a transition to 157nm lithography or some other tricks. However, 157nm is still not ready for mass production and has issues that need to be ironed out. So 45->32 may be a tough one as far as Lithography is concerned.

Gate Leakage - this is a different beast and is more of a physical limitation of the current ultra-thin SiON stacks. With Intel's approach of using high-K and metal gates on 45nm, they have bought themselves scaling headroom for a few more generations. The others will eventually have to follow suit with variants of their own and I believe all the major players (IBM, TSMC, Sony, etc) also have versions cooking in their labs. This is a non-trivial integration problem that has been plaguing the process industry for over 8+ years - so it's not going to be easy.

Therefore, as far as gate engineering is concerned, Intel has performed a tough 65->45 transition but may have an easier 45->32 move - while the others may have an easier 65->45 move but may end up facing a harder 45->32 one.

The end result is; it's not a clear "hard" or "easy" call but it will depend on the choices the company makes for its next process generation. Some will be easy, and the others hard.

RE: Nice...
By JumpingJack on 12/15/2007 4:13:18 PM , Rating: 2
I would disagree here... Intel was able to stay with dry litho at 193 (3 generations of learning) and a mature equipment platform.

AMD/IBM could not get the patterning to behave for dry to hit their geometric sizes needed for 45 nm (I suspect), and had to employee a new (and relatively unproven) immersion lithography for their critical layers... not that it won't be successful, but I would think this makes it harder.

RE: Nice...
By crystal clear on 12/15/2007 12:31:11 PM , Rating: 3
AMD yesterday held its 2007 Financial Analyst Day in which it did not reveal that-

AMD raised Hector Ruiz annual base salary by 7.4 percent to $1,124,000. The amended agreement was dated Dec.7/07.

Whats left of the company's credibility with investor relations - after 4 quaters of consecutive losses+more quaters to follow in 2008 of losses, the CEO gets a raise in his salary.

Fantastic - awesome !

RE: Nice...
By Amiga500 on 12/15/2007 12:33:01 PM , Rating: 3
I know.

Isn't that unbelievable?!?!

More indications of just how f__ked up the corporate world is at times.

RE: Nice...
By JumpingJack on 12/15/2007 4:14:34 PM , Rating: 1
65 nm was critical for AMD, if they had executed and produced a higher performing process -- brisbane would have been better and the K10 series would have clocked better with better power.... we can see what happened in 2007.

A repeat with 45 nm would be far more disasterous.

RE: Nice...
By defter on 12/14/2007 3:05:25 PM , Rating: 1
Why do you think that Fusion will make a tons of money for AMD?

It's basically a more efficient replacement to currently available low-end CPU + IGP combination. That's nice, but Fusion alone isn't enough to make billions for paying all expenses (fabs, process R&D, cpu+gpu R&D)

RE: Nice...
By clovell on 12/14/2007 3:13:57 PM , Rating: 2
I always thought Fusion would bring a lot to the table. I had the idea that it would allow PCs to be further customized for specific uses and that it would run IGPs into the ground via linking to the HT bus.

Then again, the details have been a little sketchy.

RE: Nice...
By Locutus465 on 12/14/2007 3:46:04 PM , Rating: 2
Fusion as a whole is more than just that... In it's most developed state Fusion will allow 3rd party upgrading of the CPU it's self, sort of like adding a Math Co-Processor back in the 386 days.

IGP, Descrete graphics cross fire is just a cool start for fusion, and is still a very unique solution which neither intel nor nvidia has an answer for.

RE: Nice...
By Amiga500 on 12/15/2007 8:42:54 AM , Rating: 3
If they can use it to off-load floating point calculations from the CPU then they are onto a winner.

The entire HPC market would become virtually AMD only - and the margins can be huge in that (admittedly low volume) market.

I'm not sure how it would affect servers, not so significantly I feel, but it could give them enough of a marginal advantage over Intel.

I don't think it would affect the desktop market too much, but its a low margins market.

RE: Nice...
By crystal clear on 12/15/2007 5:28:25 AM , Rating: 1
To see roadmaps and that Fusion is still alive and kicking for AMD.

Not for long, AMD just admitted(sort of) they paid just too much for ATI & now its depreciating its purchase drasticially.

Wait for a year or so they will admit that the Fusion is no more & the buying ATI was big mistake.

Then they will say-

"We blew it and we are very humbled by it,"

Rather it should be "We are very humiliated by it"

"We're going to learn from it, and we're not going to do that again."

Too late AMD goes into bankcruptsy by then.

the misses happened because the company became complacent in its "ability to estimate the difficulty and unpredictability of this incredible technology that we were building."

It should be "in its INABILITY to estimate the difficulty............."
that applies to Fusion also.

Roadmaps for AMD are an advertising /public relatio tool-benchmarks are a marketing tool.

Time they learn from the pizza vendor-"deliver in time or no buyers".

RE: Nice...
By DeepBlue1975 on 12/17/2007 9:36:40 AM , Rating: 2
Don't think so by now.

Fusion looks good and not so expensive to me, remember it's going to be targeted more towards low end / mainstream / HTPC than the high profit / high end market.

Fusion could even be great for laptops.

The only thing I feel certain right now is that for AMD is going to take maybe years to be back competing on the high end (if it ever gets back there), or a very blunt mistake form Intel's part.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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