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Mario, Master Chief and Kratos in Greenpeace's "Clash of the Consoles"  (Source:
Nintendo, Microsoft and Sony tagged as toxic console makers by Greenpeace

Earlier this week Greenpeace posted a trailer depicting Nintendo’s Mario holding a Wii, Microsoft’s Master Chief holding a RROD’ed Xbox 360 and SCEA’s Kratos hit by a PlayStation 3.

No, it’s not the world’s greatest console gaming crossover – it’s Greenpeace’s jab at the three console giants for their apparent environment negligence.

“The games consoles market is one of the fastest growing in consumer electronics with over 60 million sold and 14 percent growth last year,” Greenpeace explained on its newly launched Clash of the Consoles website. “These consoles contain toxic chemicals and can contribute to the massive growth of electronic waste that's often dumped, causing widespread environmental pollution and health problems for unprotected workers.”

Greenpeace has been pushing for the entire electronics manufacturing industry to replace the use of toxic chemicals such as brominated flame retardants (BFRs) and Polyvinyl Chloride (PVC) with safer alternatives, the environmental group believes that none of the consoles produced by the big three are toxic-responsible.

“We've checked how the environmental performances of Sony, Microsoft and Nintendo measure up on toxics, recycling and energy use,” said Greenpeace. “None of these three seems even close to making a greener console.”

Sony has a policy for eliminating the worst toxic chemicals from its products by 2010, but the policy does not cover PlayStation products, according to Greenpeace. Sony won marks for having the best take and recycling programmes, but was criticized for make the most power-hungry gaming console (128 watts).

In August, Sony announced the Sony Take Back Recycling Program, allowing consumers to recycle all Sony-branded products – including PlayStations – for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the U.S.

On the other hand, Microsoft has a policy to eliminate toxicity by 2011 but does not have the voluntary take back program. The Xbox 360 Elite was also hit for consuming more power (97 watts) than the Wii.

The Wii pleased Greenpeace for its exceptionally low power consumption (15 watts), at levels at least six times below the other systems, but Nintendo was condemned as the worst offender on the scale of toxic use, policy and recycling credits.

Greenpeace slammed Nintendo in November following a report on “greener” electronics. Nintendo was placed dead last in a list of 18 companies due to the console maker’s lack of public disclosure on its chemical and recycling policies.

Nintendo expressed surprise at the content of the Greenpeace report, releasing a statement saying, “Nintendo takes great care to comply with all relevant regulations on avoiding the use of dangerous materials, recycling of materials etc. For example, all Nintendo products supplied worldwide are designed to comply with relevant global standards.”

The company continued, “In order to certify that Nintendo products comply with standards for hazardous chemical substances, Nintendo has established the Green Procurement Standards, which require our component suppliers certify that any parts including hazardous chemical substances should not be delivered, and Nintendo fully controls its products in the company.”

Microsoft and Sony have yet to respond to Greenpeace’s claims.

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RE: Electronic dumps
By robinthakur on 12/13/2007 9:57:04 AM , Rating: 3
This isn't an environmental propoganda website so don't expect to see the unconditional love for Greenpeace which you might be used to. I actually call Greenpeace's attitude these days far more childish than these replies, and they've clearly decided that by targeting higher profile items such as games consoles or the iPhone that they can bask in their reflected glory and steal some column headlines.

Nintendo has now made an official statement which contradicts quite persuasively Greenpeace's original damning piece, but I don't think their rebuttal got much attention. I think if nothing else, the 3 major manufacturers should sue Greenpeace for use of their relative trademarks in their ad 'campaigns'.

I think they do this because actually I don't remember hearing anything much about Greenpeace or PETA since the 80's ended apart from their their usual drone about why whale hunting is wrong. As an aside, I've tried Whale and its actually not very nice (and this is by the standards relative to the rest of Japanese food) and as a result, the majority of Japanese certainly do not eat it and anyone saying otherwise is not telling the whole truth. I'm also pleased to say that fur is very firmly back in fashion (in the UK at least) so much so that crazy animal rights nutjobs don't know who to throw paint over first :)

Hopefully, Greenpeace find something genuinely worthwhile to protest against which the rest of us can take seriously, and not this non-event. It reminds me of that bit in the Simpsons when Lisa is desperate to be outraged by something. "And who would want to be a party to a sport played with a ball made from the skin of an innocent pig?!?"

RE: Electronic dumps
By BMFPitt on 12/13/2007 10:35:37 AM , Rating: 2
This isn't an environmental propoganda website
You must be new here.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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