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Mario, Master Chief and Kratos in Greenpeace's "Clash of the Consoles"  (Source:
Nintendo, Microsoft and Sony tagged as toxic console makers by Greenpeace

Earlier this week Greenpeace posted a trailer depicting Nintendo’s Mario holding a Wii, Microsoft’s Master Chief holding a RROD’ed Xbox 360 and SCEA’s Kratos hit by a PlayStation 3.

No, it’s not the world’s greatest console gaming crossover – it’s Greenpeace’s jab at the three console giants for their apparent environment negligence.

“The games consoles market is one of the fastest growing in consumer electronics with over 60 million sold and 14 percent growth last year,” Greenpeace explained on its newly launched Clash of the Consoles website. “These consoles contain toxic chemicals and can contribute to the massive growth of electronic waste that's often dumped, causing widespread environmental pollution and health problems for unprotected workers.”

Greenpeace has been pushing for the entire electronics manufacturing industry to replace the use of toxic chemicals such as brominated flame retardants (BFRs) and Polyvinyl Chloride (PVC) with safer alternatives, the environmental group believes that none of the consoles produced by the big three are toxic-responsible.

“We've checked how the environmental performances of Sony, Microsoft and Nintendo measure up on toxics, recycling and energy use,” said Greenpeace. “None of these three seems even close to making a greener console.”

Sony has a policy for eliminating the worst toxic chemicals from its products by 2010, but the policy does not cover PlayStation products, according to Greenpeace. Sony won marks for having the best take and recycling programmes, but was criticized for make the most power-hungry gaming console (128 watts).

In August, Sony announced the Sony Take Back Recycling Program, allowing consumers to recycle all Sony-branded products – including PlayStations – for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the U.S.

On the other hand, Microsoft has a policy to eliminate toxicity by 2011 but does not have the voluntary take back program. The Xbox 360 Elite was also hit for consuming more power (97 watts) than the Wii.

The Wii pleased Greenpeace for its exceptionally low power consumption (15 watts), at levels at least six times below the other systems, but Nintendo was condemned as the worst offender on the scale of toxic use, policy and recycling credits.

Greenpeace slammed Nintendo in November following a report on “greener” electronics. Nintendo was placed dead last in a list of 18 companies due to the console maker’s lack of public disclosure on its chemical and recycling policies.

Nintendo expressed surprise at the content of the Greenpeace report, releasing a statement saying, “Nintendo takes great care to comply with all relevant regulations on avoiding the use of dangerous materials, recycling of materials etc. For example, all Nintendo products supplied worldwide are designed to comply with relevant global standards.”

The company continued, “In order to certify that Nintendo products comply with standards for hazardous chemical substances, Nintendo has established the Green Procurement Standards, which require our component suppliers certify that any parts including hazardous chemical substances should not be delivered, and Nintendo fully controls its products in the company.”

Microsoft and Sony have yet to respond to Greenpeace’s claims.

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RE: Electronic dumps
By derdon on 12/13/2007 3:23:00 AM , Rating: 1
So you say it's worthy to campaign in e-cycling, but Greenpeace of course is doing it all wrong. They publish rankings which give the companies a ground to compete on and use in marketing, they raise consumer awareness to these topics so that these issues flow into buying decisions, but I guess that's all worthless.

Greenpeace is in the news more than any other non-profit environmental NGO, I highly doubt they have an urgent need for sensationalism. Rather I see often the opinion: "What they do about whales is good (they're far away), but keep out of my backyard."
People get so touchy once they realize that there's lots of stuff that's running bad in your house. It's like the world has become already such a fucked up place that people have to talk them into believing it's not... when it's actually not. There are areas that need to be improved and Greenpeace is one organization that points these areas out. There's really nothing wrong with that.

RE: Electronic dumps
By marvdmartian on 12/13/2007 9:23:20 AM , Rating: 2
At the same time, isn't Greenpeace the folks that use a CO2 emitting, diesel burning boat to go out and protest against whaling???
If you're going to be as far left as Greenpeace publicly is, then you're either for the environment or against it. Honestly, until their double standards stop, they'll never be taken seriously by anyone but the radical left fringe groupies like themselves. If they want to impress people, they should be using solar or wind powered (sail) boats.

Otherwise, they just look silly.

RE: Electronic dumps
By derdon on 12/14/2007 3:00:20 AM , Rating: 2
As I already stated the "you're either for or against" isn't helpful in making progress. We have to accept that the world we live in, is as it is and we cannot make serious work without computers, paperprints, cars,... HOWEVER we can still work on making these technologies more efficient and greener, better, while using them and campaigning and lobbying for this to happen as well as prevent dangerous technologies from emerging or being applied without proper testing (GMO).

About Greenpeace' fleet, the ships have been refitted to be more environmental friendly than most other ships, the painting is environmental friendly, the engine is more environmental friendly, just google it...
If you think you can battle a modern japanese whaling vessel with sailing boats, you'll be super friendly in your impact on the environment, but at the same time you'll not save a single whale. They're operating in polar waters, freezing temperature, icebergs and such.

A lot of people don't seem to understand that the way to go is a middle way in the right direction and not the "either for or against" thing.

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith
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