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Mario, Master Chief and Kratos in Greenpeace's "Clash of the Consoles"  (Source: Greenpeace.org)
Nintendo, Microsoft and Sony tagged as toxic console makers by Greenpeace

Earlier this week Greenpeace posted a trailer depicting Nintendo’s Mario holding a Wii, Microsoft’s Master Chief holding a RROD’ed Xbox 360 and SCEA’s Kratos hit by a PlayStation 3.

No, it’s not the world’s greatest console gaming crossover – it’s Greenpeace’s jab at the three console giants for their apparent environment negligence.

“The games consoles market is one of the fastest growing in consumer electronics with over 60 million sold and 14 percent growth last year,” Greenpeace explained on its newly launched Clash of the Consoles website. “These consoles contain toxic chemicals and can contribute to the massive growth of electronic waste that's often dumped, causing widespread environmental pollution and health problems for unprotected workers.”

Greenpeace has been pushing for the entire electronics manufacturing industry to replace the use of toxic chemicals such as brominated flame retardants (BFRs) and Polyvinyl Chloride (PVC) with safer alternatives, the environmental group believes that none of the consoles produced by the big three are toxic-responsible.

“We've checked how the environmental performances of Sony, Microsoft and Nintendo measure up on toxics, recycling and energy use,” said Greenpeace. “None of these three seems even close to making a greener console.”

Sony has a policy for eliminating the worst toxic chemicals from its products by 2010, but the policy does not cover PlayStation products, according to Greenpeace. Sony won marks for having the best take and recycling programmes, but was criticized for make the most power-hungry gaming console (128 watts).

In August, Sony announced the Sony Take Back Recycling Program, allowing consumers to recycle all Sony-branded products – including PlayStations – for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the U.S.

On the other hand, Microsoft has a policy to eliminate toxicity by 2011 but does not have the voluntary take back program. The Xbox 360 Elite was also hit for consuming more power (97 watts) than the Wii.

The Wii pleased Greenpeace for its exceptionally low power consumption (15 watts), at levels at least six times below the other systems, but Nintendo was condemned as the worst offender on the scale of toxic use, policy and recycling credits.

Greenpeace slammed Nintendo in November following a report on “greener” electronics. Nintendo was placed dead last in a list of 18 companies due to the console maker’s lack of public disclosure on its chemical and recycling policies.

Nintendo expressed surprise at the content of the Greenpeace report, releasing a statement saying, “Nintendo takes great care to comply with all relevant regulations on avoiding the use of dangerous materials, recycling of materials etc. For example, all Nintendo products supplied worldwide are designed to comply with relevant global standards.”

The company continued, “In order to certify that Nintendo products comply with standards for hazardous chemical substances, Nintendo has established the Green Procurement Standards, which require our component suppliers certify that any parts including hazardous chemical substances should not be delivered, and Nintendo fully controls its products in the company.”

Microsoft and Sony have yet to respond to Greenpeace’s claims.



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RE: Electronic dumps
By derdon on 12/12/2007 7:03:37 PM , Rating: 2
Take a look at your mailbox and you'll find lots of companies seeking your attention in much more obstrusive ways... and when there's election year, you'll see a smiling wannabe-president from every corner. Getting attention is the way of achieving things or staying in business or winning an election. Getting public attention, getting support of people to achieve something is what democracy is all about, I doubt you can blame them for doing that.


RE: Electronic dumps
By Ringold on 12/13/2007 5:22:46 AM , Rating: 4
Have you ever heard of, say, Angel Flights?

http://www.angelflight.com/default.asp

Probably havent; I've never seen a commercial, nor a press release. Just a group of volunteers that do their work without seeking recognition or attention. A related group would be AOPA local airport volunteers, who without pay keep an eye on their local airfield and lobby on its behalf, thereby performing many of the functions a Greenpeace activist would do -- again, nearly silently and without pay. The only recognition they *might* get is a shout-out in AOPA magazine. The people that feed the homeless here in downtown Orlando? Asides from the college radicals getting themselves arrested, the other charitable groups would likely pass completely undetected.

I question the utility of Greenpeace whining and screaming about a lot of the garbage that they do. If they bothered to try to appear politically moderate and business friendly, I would think they'd have a wider audience. Greenpeace would do well to observe how Washington think-tanks operate and leave behind some of their radical elements.

That assumes, of course, that they ever want to be listened to anybody other than the 10-20% of America that happens to be.. not just liberal, but.. uber-liberals, or reactionary types. Until they chill out, I think you can fully expect a lot of people to react negatively to anything they do off hand. Even after they clean themselves up it would take time to rebuild respect, that's just human nature.

http://www.greenpeace.org/usa/campaigns/nuclear

In cases like that, they've got a long way to go before they're living in the same world as many of the rest of us.


RE: Electronic dumps
By derdon on 12/14/2007 3:03:49 AM , Rating: 2
I can't see how an organization that doesn't receive attention is automatically better than one who does. Please explain to me why you think Greenpeace shouldn't receive attention.


RE: Electronic dumps
By NesteaZen on 12/31/2007 5:19:14 AM , Rating: 2
Dude, kudos to you.
It's really great, you try to withstand people's ignorancy. Though it is not that big at dailytech.com.
What most people don't realise is that we don't kill the planet, we just kill ourselves. The planet will regenerate -- don't worry about that. But once we make us disappear, it'll be hard to bring us back.
If we will go down, it is because we deserve it.
Greenpeace, does it matter if them or any other organization? I don't think so. Getting attention or not and therefor being judged a bad or good organization should be laughed at. Just because they are popular does not mean they're bad and even though they approach things directly. Better approach it with a roar than not at all.
Ringold , the only thing with Angel Flight is, they care about the people not the planet. There is nothing wrong with that, it is just different, it's help. Maintain the planet's biosphere to some degree is crucial for our survival.
What's the big deal anyway? It doesn't hurt any of you physically what Greenpeace is doing. They "attacked" Nintendo, Nintendo reacted and are trying to improve, I hope. Microsoft and Sony gave no response.
Again, kudos and thank you derdon.
It's the 31st so, Happy New Year.


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