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About 350,000 textbooks were downloaded from the iBooks 2 store while iBooks Author had 90,000 downloads

Just last week, Apple unveiled its efforts to reinvent the textbook via two new apps called iBook Author and iBooks 2, and both have gained significant popularity in their short time since release.

IBook Author and iBooks 2 launched January 19 at Apple's education event at the Guggenheim Museum in New York City. IBook Author is Mac software that allows textbook writers and publishers to create textbooks specifically for the iPad while iBooks 2 is a sequel to the iBooks app that provides students with textbooks on the iPad as well as new study options like note-taking.

Global Equities Research, which provides research in global equities with a focus on near-term to long-term trends, has been keeping its eye on Apple's latest educational offerings via a proprietary tracking system. According to its findings, Apple's two new apps are already a huge hit.

Global Equities Research's tracking system determined that there were 90,000 downloads of iBooks Author within the first three days of availability while 350,000 textbooks were downloaded from the iBooks store within that same period of time.

The new textbook apps seem to be a winner for all parties involved, since iBook production costs about 80 percent less than print publication according to Global Equities Research. With supply chain markup on textbooks between 33 and 35 percent, cutting out the middlemen between the publisher to the retailer and instead delivering digital textbooks from the publisher to the student via iBooks will present considerable savings.

The textbooks in iBooks 2 are high school level books that are starting at $14.99 or less for now. These prices will increase over time as the selection expands. The books offered in the free app come from publishers like Pearson, McGraw Hill and Houghton Mifflin Harcourt, which combined make up 90 percent of textbooks available.

Source: All Things D

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utter crap
By sprockkets on 1/23/2012 1:30:22 PM , Rating: 1
I actually took a look at the new iTunes u stuff yesterday. The quality of the materials was very poor. One "course" was about business and the first chapter being a video didn't work. Another was a math "book" , if it could be called that. One chapter was a scan of a paper of one math problem. Most stuff was free, and useless

If this is the apple of today, apple is doomed TM.

RE: utter crap
RE: utter crap
By Tony Swash on 1/23/2012 1:41:43 PM , Rating: 1
I actually took a look at the new iTunes u stuff yesterday. The quality of the materials was very poor.

Presumably that's why Apple introduced iBooks Author - to raise the production standard of iBooks and educational materials. It was only released six days ago so I would give it at least another week before all the contents of iTunes U is transformed :)

I expected more.
By dark matter on 1/24/2012 7:15:11 AM , Rating: 2
As that figure is mostly comprised of the legions of Apple "bloggers" out there - most likely.

By lightfoot on 1/25/2012 8:17:41 PM , Rating: 2
...books that are starting at $14.99 or less for now. These prices will increase over time as the selection expands.

How is this allowed to happen anywhere? Even in "Apple-land" more competition should result in lower prices, not higher prices.

Yet more proof that Apple has become the evil monopoly that Microsoft once was.

iBooks 2 Rocks
By workerjoe on 2/1/2012 10:05:48 PM , Rating: 2
Thanks for the post, I was so excited about iBooks 2 that I had to get some content and get one made stat!

<a href="">Introduction to Emotional Brain Train</a>

It really is an amazing learning experience.

Uh Oh, 440,000?
By pxavierperez on 1/23/12, Rating: -1
RE: Uh Oh, 440,000?
By Glibous on 1/23/2012 11:11:55 AM , Rating: 2
First post fail

And by the way. "More Apple news" would have been a good way to start "your" tantrum.


RE: Uh Oh, 440,000?
By Cheesew1z69 on 1/23/2012 11:52:15 AM , Rating: 1
brainless idiots
You sure are....

RE: Uh Oh, 440,000?
By bupkus on 1/24/2012 9:58:06 AM , Rating: 1

And I never bother to call anyone a troll, but you win according to my Idiot Meter bought from eBay.

"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

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