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Print 63 comment(s) - last by embedded_bill.. on Jun 11 at 9:16 PM

"Can't innovate anymore my ass!" -- Phil Schiller

Apple is definitely getting “Back to the Mac” with the announcement that it has achieved million Mountain Lion installs since launch; Tim Cook even bragged that Mountain Lion is approaching 40 percent penetration on Macs while Microsoft is struggling to meet 5 percent penetration with Windows 8.
 
But Mountain Lion is so last year; Apple is already working on its successor, OS X 10.9 Mavericks. Apple is moving away its "cat themed" names and is instead looking to points of interest in California to carry it through the next decade of desktop/notebook OS development.


Finder Tabs
 
Mavericks will of course have a ton of new features including Maps, tabbed browsing for Finder, enhanced support for multiple displays, and a big focus on improving battery life for notebooks. And although Safari isn't exactly a "sexy" piece of the OS X equation, Apple has brought a wealth of changes to the browser aimed at improving battery life and improving page rendering performance.

 Battery life enhancements (L), new features in Safari (R)

Apple also announced new MacBook Airs that have "all-day" battery life. The new MacBook Airs are built around Intel's new Haswell CPU architecture, and as a result offer 12 hours of battery (13" model) and 9 hours of battery life (11" model). The notebooks now include 802.11ac support and PCIe-based SSDs. The 11" will start at $999 with 128GB of storage while the 13" model will start at $1099 with 128GB of storage.

 
The biggest hardware announcement, however, came in the form of the new Mac Pro. This totally redesigned professional workstation totally throws out the rulebook when it comes to desktops with a cylindrical design.
 
Phil Schiller took this opportunity to exclaim, "Can't innovate anymore my ass!". This is obviously a retort to the score of people that say that Apple has lost its way.

 
The new Mac Pro will support up to 12-core configs of Intel's next generation Xeon processors.1866MHz DDR3 memory, PCIe flash (1.25GBps reads, 1GBps writes), six Thunderbolt 2 ports, and dual AMD FirePro workstation GPUs.
 
The new Mac Pro will debut this fall and will be built in the United States.

Source: Apple



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By web2dot0 on 6/10/2013 3:16:41 PM , Rating: 1
If they can improve the battery life by almost 100% (7hrs to 12hrs), that would be pretty impressive. The primary users of MacBook Air will drool over this feature.

MacPro is heading the right direction. It doesn't make sense to buy a big box with a whole whack of empty storage space never to be used. Keep the waste to a minimum and consumers can spend wisely on how they want to store their data ... externally (and promote the use of TB2 ;-D)

Keep the main machine fast (PCIe SSD) and streamline. Most of the targeted customers who uses MacPro don't upgrade their main components. Most just upgrade GPU and memory and nothing else. By the time they need to upgrade everything ... they probably should get a new computer.

Good call by Apple on this one.




By mik123 on 6/10/2013 3:24:58 PM , Rating: 2
As a primary user of Macbook Air, I want a high resolution screen. Battery life is good enough as is. If I plan to use it all day long I will find a power outlet.


By aliasfox on 6/10/2013 3:35:35 PM , Rating: 2
There's the MacBook Pro Retina 13" for a small premium in weight and price.

I presume that will be upgraded to Haswell shortly, hopefully with a quad core (or at least Iris Pro).

I presume Apple wants to keep the Retina display as the differentiating factor between Pro and Air, but if that's the case they could've been more agressive with the Air's price - $999 (or even $899) for the 13" would've done a better job getting it onto my radar, but I think I'd prefer to consider a Haswell Retina 13" for not (too) much more money.


By mik123 on 6/10/2013 4:14:56 PM , Rating: 2
But I don't want any weight premium.
All I want is a good screen and 4-5 hour battery life at MBA weight. If they offered a slimmer, lighter rMBP I would consider it as well (even at its current price).

It seems like I'll be choosing between Asus Infinity and Acer S7.


By m51 on 6/10/2013 10:38:42 PM , Rating: 2
You will probably get your wish. The improved power savings from Haswell will allow them to reduce the battery size in the rMBP 13 and slim up the product. I can't imagine that they won't slim it up, battery life is not a paramount feature like it is in the air. The rMBP is more about horsepower and good display.

It's very understandable that they didn't want to sacrifice battery life or increase size or weight in the Mac Book Air which is targeted at maximum portability. The Retina mbps need a battery 50% bigger than the airs.


By web2dot0 on 6/10/2013 6:52:30 PM , Rating: 2
Battery life is NEVER good enough. Screen resolution will add weigh and cost, which is not good for a $1000 computer.

If you are planning to use it all day, and find a power outlet, then it defeats the purpose of a MacBook Air.

Ultimately, you want a portably device to be ... well, portable, and last you all day.


By mik123 on 6/11/2013 11:46:00 AM , Rating: 2
For me 5 hours of battery life is good enough. In my ~3 years of using MBA, I can't remember a single case where I ran out of battery. I have a charger at home, and I have a charger at work. Typically, I only use the battery when I go to a meeting, or a coffee shop. Neither ever lasted more than 5 hours. When I travel, I'm never too far from an outlet, on a plane included.
Bottom line, the battery life increase from 7 to 12 hours does not make any difference to me. However the low resolution screen is not acceptable in 2013 when there are plenty of competition offering 1440p in a similar form/weight factor.


By embedded_bill on 6/10/2013 3:30:03 PM , Rating: 2
Macbook Air - the battery life win is a Haswell byproduct.

Mac Pro - people who needed the Mac Pro in previous generations go what they asked for, it was the one customer area that Apple seemed to listen to, the "Pro - whatever that means" segment and they wanted to customize and expand their Macs for their niche projects. Now they will have to do this through external thunderbolt devices which begs the question why the Mac Pro then? The CPU horespower will ceratinly be surpassed shortly by other desktops and Mac Pro buyers have certainly showen they are willing to wait as if they had a choice.


By web2dot0 on 6/10/2013 7:00:52 PM , Rating: 1
Air
===
Nobody cares how they got the battery life. The key is they deliver. Do consumers care about where Apple source their parts? People care about performance, and value.

Mac Pro
=====
The direction of the industry is MODULAR computing. That's just the way things are. You keep your interconnect investment (TB 2 storage), and upgrade the CPU/GPU/RAM if you feel it is too slow. If they are surpassed, buy a new computer when it comes out. Simple. All they need to keep up with the cadence. Once every 12months or so, which Apple should be able to deliver. Your assessment is simply wrong.

6xTB2 interconnect is more than any "PRO" user will ever need.

People keep talking about external GPU, yet, there are already 2 slots reserved for the built in GPUs. It's plenty for majority of use case. You can make the case that there's a weakness in that area, but I think the compromise is reasonable.

The most environmentally friendly workstation ever built.


By embedded_bill on 6/10/2013 10:16:03 PM , Rating: 3
quote:
Nobody cares how they got the battery life

I care...
I want to know what Apple brings, not what intel brings. Consumers in general may not care, I'm asking a more educated question. What is the new MBA bringing other than the benefit of a new processor? If I were in the market for a new laptop, why an MBA? (I did buy one in 2011, and I admit they are good little machines, but my question not withstanding)

quote:
The direction of the industry is MODULAR computing. That's just the way things are.

Industry moving toward MODULAR computing? Where did you get that from? Give me a few examples of how computers in the target market of the Mac Pro. That's a broad dismissive and BS statement. There aren't really off the shelf competitors because nobody makes really makes them, they are pretty much custom built and hardly modular. A few smart peripherals here and there? Docking stations for your MBA? Pretty sad if you need a docking station for your desktop. Leave it to external PCIe enclosures to provide you with your expansion capability because you didn't already sink enough into your primary module.

quote:
6xTB2 interconnect is more than any "PRO" user will ever need.

Another BS statement, maybe less than the "640KB is more than any user will need" lore but still BS. Maybe more than anyone who buys this Mac Pro will need, assuming anyone builds useful TB2 peripherals, but it's kinda dumb to put a real "PRO" user in one of those silly little boxes, or cylinders if I may.

quote:
People keep talking about external GPU, yet, there are already 2 slots reserved for the built in GPUs

Yes there are two build in GPUs, 2.5 times more powerful than 3 year old middling technology. And those GPU interfaces are very proprietary. It remains to be seen whether anyone would bother to make upgraded GPUs for a machine that will have negligible market share. Hardly awe inspiring. Yes people do talk about external GPUs, and they will be the only way to get a reasonably modern graphics chip for this machine one year from now, unfortunately they will be very disappointed at the money they will have to shell out to get one PCIe 2.0 x16 physical slot with 8 lane performance.

quote:
The most environmentally friendly workstation ever built.

Another unsubstantiated comment, fitting way to end.


By name99 on 6/11/2013 3:44:37 PM , Rating: 2
quote:
I want to know what Apple brings, not what intel brings. Consumers in general may not care, I'm asking a more educated question. What is the new MBA bringing other than the benefit of a new processor? If I were in the market for a new laptop, why an MBA? (I did buy one in 2011, and I admit they are good little machines, but my question not withstanding)


Oh for fsck's sake. What an MBA brings is OSX.
If you don't want OSX then buy another ultrabook and enjoy whatever tradeoffs the manufacturer made. But don't waste our time pretending the issue is not what it is.


By embedded_bill on 6/11/2013 9:16:46 PM , Rating: 2
quote:
Oh for fsck's sake

Wow, your a bit emotional.

quote:
What an MBA brings is OSX

Profound yet useless, how does it smell with your head up your a$$?

Upon deeper looks, it brings PCIe SSD. There is something that apple is doing that's not just a simple processor swap.


By TakinYourPoints on 6/10/2013 4:07:58 PM , Rating: 3
Whatever I have issues with regarding the Mac Pro, the thing I love about it is the cooling design. Building all of the components around a massive vertical heatsink with a single fan cooling the whole thing is genius.

Its weird that there aren't more case designs with vertical cooling built in mind. Silverstone is one of the few companies that does this with the Fortress and Raven cases, where the motherboard tray is rotated 90 degrees so that the fans blow upwards rather than to the back.

Basic physics, it is why blowhole mods came out back in the late 90s. Why aren't more OEMs doing this?


By Solandri on 6/10/2013 6:16:45 PM , Rating: 4
quote:
Its weird that there aren't more case designs with vertical cooling built in mind.

It's because it's a non-optimal configuration which makes airflow perpendicular to heat flow, instead of parallel to it. In layman's terms, if the air is being sucked in from the bottom and exhausted at the top, components higher up your chimney will have less cooling because they're getting air that's been warmed up by components lower in the chimney.

Ideally you want airflow to be parallel to the flow of heat. e.g. heatsink fan sucks in air through the sides of the heatsink and blows it out the top. So the heatsink is hottest at the bottom (closest to CPU), coolest at the top. Air is coolest at the bottom, hottest at the top. That makes the heat gradient consistent across the air temperature gradient (a certain temperature air always sees the same temperature metal), providing uniform cooling.

On top of that, if your heat gradient is in a moving loop (e.g. water cooling), you want the cooling medium (usually air) moving in the opposite direction of heat flow. That sets up a countercurrent heat exchanger, which is the most efficient at both extracting heat and lowering temperature.
http://en.wikipedia.org/wiki/Countercurrent_exchan...

If they'd set up an active water cooling loop which pumped water across all the CPUs and GPUs, sent the water to the top where it was cooled by hot air being exhausted, then moved down until it was finally cooled by fresh air being taken in, then this would be a really sweet countercurrent cooling setup. But as best as I can tell, they're not using water cooling. They're just shunting a bunch of heat pipes to the center. So if there's any vertical separation of CPUs and GPUs, stuff higher up will run hotter than stuff further down.

Also, I'd need to do some calcs but my intuition says a circular shape is the worst shape for this. To maximize heat exchange, you want to maximize surface area presented to the airflow. A circular cross-section minimizes surface area encountering a given volume of airflow. That's why your car's radiator is a big rectangular grill positioned to present maximum surface area to incoming air. But there are mitigating factors having to do with boundary flow which may flip it the other way (the car's radiator is not as deep as the Mac Pro is tall) - I'd have to run some calcs to be sure. The pics however make it seem like they're not even doing that, and there's a huge open triangular region in the center where air will just pass through without cooling anything. I truly hope they have vanes running through that central space.


By Calin on 6/10/2013 7:04:47 PM , Rating: 2
As the cooling fans are round, and the only forced induction comes from the fan (unlike in a car, where forced induction usually comes from the car moving), I can understand using a round case.
Also, they'll probably patent (if they didn't already) the cylindrical case.

As for the front of the case having nothing hot in it, the front of the case is the axle of the cooling fan, and there's much less airflow there.


By Tony Swash on 6/10/2013 7:47:23 PM , Rating: 1
Let's wait and see before we judge whether the cooling system in the new Mac Pro is good or not. All I can say is that based on their previous work on cooling systems in the pro product line one should be confident they will have done some good work, my six year old Mac Pro running four hard drives and two graphic cards is complete and utterly silent and never overheats. I can only tell if it is one by looking at the power indicator light. That's how good the cooling is.

I wish I had enough money for one of the new Mac Pros, the last time I felt like this about some new hardware it was the NeXT Cube.

Six Thunderbolt 2 ports! The possibilities are endless.


By BRB29 on 6/10/2013 8:50:22 PM , Rating: 2
quote:
my six year old Mac Pro running four hard drives and two graphic cards is complete and utterly silent and never overheats. I can only tell if it is one by looking at the power indicator light. That's how good the cooling is.


Mac book pros can fit 4 hard drives?
When you say 2 graphic cards, do you mean 1 integrated and 1 discrete? If that's the case then it's 2 gpus, not 2 cards

You can tell how good the cooling system is by the power indicator light? wtf? is this apple magic?


By BRB29 on 6/10/2013 8:57:30 PM , Rating: 2
My bad, thought he said macbook pro but he said pro.


By TakinYourPoints on 6/10/2013 9:54:56 PM , Rating: 2
Except that a solution designed around rising air has been proven time and time again to be very efficient. The Silverstone Raven and Fortress cases are well known for their cooling ability, and that is based around pushing air vertically. Adding heat to components high up isn't really something to be concerned about with "chimney" style configurations such as these.

quote:
Also, I'd need to do some calcs but my intuition says a circular shape is the worst shape for this.

...

The pics however make it seem like they're not even doing that, and there's a huge open triangular region in the center where air will just pass through without cooling anything. I truly hope they have vanes running through that central space.


Yes, the massive three sided extruded aluminum heatsink running vertically up the entire chassis that is in contact with the CPU and GPUs is just for show.

/s


By testerguy on 6/11/2013 4:33:43 AM , Rating: 1
quote:
It's because it's a non-optimal configuration which makes airflow perpendicular to heat flow, instead of parallel to it


Um, no. The heatflow, much like the airflow, is vertically upwards.

quote:
components higher up your chimney will have less cooling because they're getting air that's been warmed up by components lower in the chimney


Have you even looked at the design on the Apple website? None of the components are 'higher up your chimney'. They are all at the same level. It's a triangular prism which is effectively a giant heat sink which connects to components on all 3 sides of the prism. This means that if any one part of the system is cooler, the thermal capacity is automatically used to cool down the hotter parts. This single heatsink has airflow parallel to the flow of heat.

quote:
Ideally you want airflow to be parallel to the flow of heat. e.g. heatsink fan sucks in air through the sides of the heatsink and blows it out the top. So the heatsink is hottest at the bottom (closest to CPU), coolest at the top. Air is coolest at the bottom, hottest at the top. That makes the heat gradient consistent across the air temperature gradient (a certain temperature air always sees the same temperature metal), providing uniform cooling.


If the air is coolest at the bottom, and hottest at the top, with the heatsink hottest at the bottom and coldest at the top, you would not see 'uniform cooling' - at all. You would see more significant cooling where the temperature gradient is highest (ie at the bottom). I think you probably meant that you would achieve a temperature at the top and the bottom which are most similar when compared to other configurations.

Anyway, the configuration you speak of is exactly what Apple has built. The CPU is near the bottom and the air is coldest at the bottom and warmest at the top.

quote:
Also, I'd need to do some calcs but my intuition says a circular shape is the worst shape for this. To maximize heat exchange, you want to maximize surface area presented to the airflow. A circular cross-section minimizes surface area encountering a given volume of airflow.


You're confusing the housing with the central triangular prism. It's the prism itself, which has numerous 'bands' to increase surface area which is the part the air will come into contact with. Each 'side' of the triangular prism is effectively the rectangular car radiator you speak of. However, it's not the rectangular nature of a car radiator which gives it the most surface area, it's the grooves.


By lukarak on 6/11/2013 8:18:12 AM , Rating: 2
the circle doesn't conduct heat. The main element is the prism with its fins. Just as a car radiator has fins, which are the main element. It could be circular, or heartshaped, it wouldn't matter.


Um
By Ammohunt on 6/10/2013 2:46:17 PM , Rating: 3
quote:
Phil Schiller took this opportunity to exclaim, "Can't innovate anymore my ass!"


Forming a PC into a Cylinder is innovative? at least with squares i can stack them.

Oh and don't the Mavericks play in Dallas?




RE: Um
By JasonMick (blog) on 6/10/2013 2:50:03 PM , Rating: 3
quote:
Forming a PC into a Cylinder is innovative? at least with squares i can stack them.

Oh and don't the Mavericks play in Dallas?
It is if you patent the cylinder shape and then sue everyone else with cylinder shaped products!

"Boy have we patented it." -- late Steve Jobs

http://www.youtube.com/watch?v=8JZBLjxPBUU


RE: Um
By SublimeSimplicity on 6/10/2013 3:04:47 PM , Rating: 4
Oh crap Apple has discovered the existence of the cylinder, which means (in their mind) they have invented the wheel!

Let the lawsuits begin.


RE: Um
By Ammohunt on 6/10/2013 3:36:49 PM , Rating: 5
a cylinder around my desk is call a trashcan..


RE: Um
By amelia321 on 6/10/13, Rating: 0
RE: Um
By Spuke on 6/10/2013 6:44:39 PM , Rating: 4
We would call that whoring where I'm from.


RE: Um
By GulWestfale on 6/10/2013 9:31:33 PM , Rating: 2
how long before apple sues duracell for infringing on their cylinder design patents?


RE: Um
By testerguy on 6/11/2013 5:43:36 AM , Rating: 1
quote:
It is if you patent the cylinder shape and then sue everyone else with cylinder shaped products! "Boy have we patented it." -- late Steve Jobs


How do you not bore yourself with this tedious, bitter, uninformed idiocy.

All companies patent their designs, the quote you mentioned was for the iPhone (which was certainly original), not for a shape, and NONE of the patents which Samsung were found to infringe were for the shape of the phone.


RE: Um
By retrospooty on 6/11/2013 10:13:19 AM , Rating: 4
Quick, to the batmobile! Apple needs defending!


RE: Um
By embedded_bill on 6/10/2013 3:14:41 PM , Rating: 2
They tried squares, or at least cubes.
That didn't work.


RE: Um
RE: Um
By hubb1e on 6/10/2013 4:28:02 PM , Rating: 3
Mavericks is a big wave surfing beach in California. It features waves up to 50 feet. That is what the OS name is referencing.

http://en.wikipedia.org/wiki/Mavericks_(location)


RE: Um
By name99 on 6/11/2013 3:47:36 PM , Rating: 2
Are you truly this stupid?

The innovative part is not the shape, it is the decision to remove all internal connectors and replace them with external connectors.

You may like this decision, you may hate it. But don't pretend it's some sort of standard for workstations that Apple is copying.


No internal slots? Video?
By Dr. Kenneth Noisewater on 6/10/2013 3:10:27 PM , Rating: 2
Hmm, so no internal PCIe slots? How many monitors and/or external GPUs can you attach to its 6 TB2 ports? Curious to see if there'll be a 'breakout box' for DisplayPort-enabled monitors as well (since they're not daisy-chainable), or if Apple's hard-set on forcing Thunderbolt displays.




RE: No internal slots? Video?
By embedded_bill on 6/10/2013 3:17:24 PM , Rating: 3
Tim Cooke didn't hear any "Pro" users asking for upgradability.

In fairness it is hard to hear above the sound of your own awsomness ;)

Not that it matters much, a few people will buy this but Apple has lost their "Pro" market long ago, it just makes for some interesting forum fodder.


RE: No internal slots? Video?
By TakinYourPoints on 6/10/2013 3:21:55 PM , Rating: 2
They talked about supporting three 4k displays, no word on anything lower res.

Thunderbolt breakout boxes already exist, and the ports already support non-TB displays with adapters or just plugging straight into mini-DP. Its an interesting design, not sure how I feel about it though. Loads of power and I'm sure it will be obscenely priced with Xeons, ECC RAM, full SSD storage, and dual GPUs by default.


By TakinYourPoints on 6/10/2013 3:44:11 PM , Rating: 2
And external expansion only via Thunderbolt 2. Like I said, I don't know how I feel about this given that it is a workstation class machine, something that traditionally has internal expansion. TB2 is great and the specs are awesome with Xeons and PCI Express SSD, but it is still a really weird constraint.


RE: No internal slots? Video?
By ilt24 on 6/10/2013 3:24:07 PM , Rating: 2
The Mac Pro will have Dual Workstation CPU FirePro processors, up to 2 times faster than the current Mac Pro. There is built-in support for up to 3 4K displays, HDMI out, GB ethernet, and internal storage with 1.25 GBps reads and 1 GBps writes. The new Mac Pro features Thunderbolt 2, and it's backwards-compatible with the current-generation Thunderbolt accessories.

http://www.tuaw.com/2013/06/10/apple-offers-a-snea...


Mac "Pro" Epic Fail
By Shadowself on 6/10/2013 4:37:02 PM , Rating: 2
Will Apple sell many of the new Mac Pro machines? Yes. Those who have invested a lot of money in Mac software and work flows but don't care about expandability will buy one. The little we know about the specs so far make it a significant upgrade to the current Mac Pro (which is hopelessly out of date).

However, if, as it appears, all the components (CPU, GPU, etc.) are permanently installed, upgrading the system in a year or so when new components come online (e.g, GPUs) will be impossible. -- And don't even think about hanging a very high end graphics card off the Thunderbolt 2 I/O. Thunderbolt 2 is no where near as fast as PCIe 3 x16. Not even in the same ballpark.

And what variant of the ATI FirePro is going to be installed. Apple does not say. Those chips run from about $200 to $1,500 each (depending on version and quantity purchased). I doubt Apple is going to even offer the highest end. So once again, you're limited to the graphics chips that Apple offers. Plus the nebulous 2.5x performance statement: The current highest end graphics card sold by Apple for the Mac Pro is the 5870. A jump to any mid range (and in some benchmarks even low end), current ATI FirePro can best the 5870 by 2.5x -- especially in the dual chip variant mentioned.

Apple tried to make a consumer device out of a workstation and ended up with the worst of both worlds.




RE: Mac "Pro" Epic Fail
By web2dot0 on 6/10/13, Rating: 0
RE: Mac "Pro" Epic Fail
By embedded_bill on 6/10/2013 10:35:14 PM , Rating: 2
quote:
Apple delivers what they compromised, it'll be a hit

I assume you mean if apple delivers what they promised...

Granted it may be a hit those things are hard to predict, it's a radical departure and apple is hit and miss on their radical departures
iPod - hit
iPhone - hit
iPad - hit
iTunes - hit

ping - miss
mobile me - miss
g4 cube - miss

Two things the hits and misses all had in common:
1. Apple made grand promises
2. They were all heavily panned

Just doing my part panning the Mac Pro...

FYI I'm not a mindless Apple hater, like most folks who post here where Apple is concerned. I purchased the following in my household:
mid 2011 27" i7 iMac
mid 2011 i7 Mac Mini
late 2011 i7 13" MBA
mid 2013 i7 15" rMBP

All good machines, all customized at the time of ordering, the iMac and mini with added SSDs after. Only one that does not have Windows 7 Bootcamp, the MBA.
My previous MBP lasted nearly 5 years before I gave it away. I like Apple, I'm very skeptical of the Mac Pro. "PRO" systems have always been function over form, Apple accommodated this in the Mac Pro as their one exception to an otherwise form over function company. Not any more.


RE: Mac "Pro" Epic Fail
By Shadowself on 6/11/2013 9:26:12 AM , Rating: 2
Yes, most Mac Pro users don't use more than two GPUs, but even Apple sells a build to order configuration with more than that in their current Mac Pro.

Also, with PCIe expansion slots you can run the current Mac Pro with Nvidia Titans in it. How much do you want to bet that it will be a cold day in hell before there are custom upgrade graphics cards for this machine when it it 2-3 years old? AND it is extremely unlikely that Apple will actively support such upgrades.

And, for those that use high end GPUs in these kinds of machines, they don't use them for gaming. They use them for computation. Yes, a theoretical peak of 7 TFLOPS is great -- TODAY, but what about two to three years from now? The Mac Pro, using external, Thunderbold 2 driven boxes, won't be able to keep up with PCIe 3 x16 cards in a couple years. To get into the top of the league in two to three years you'll need to purchase an all new Mac Pro.


RE: Mac "Pro" Epic Fail
By lukarak on 6/11/2013 8:08:27 AM , Rating: 2
They did mention up to 4096 processors, which would make it somewhere in the ballpark of 2x W9000. Which is the highest end.

A little less asumption would do you good before you embarrass yourself.


RE: Mac "Pro" Epic Fail
By Shadowself on 6/11/2013 9:39:02 AM , Rating: 2
Yes, if they do support the W9000 that is very likely a build to order configuration -- not the base version. Yes, that is very, very good for computation -- TODAY. What about a year or two or three from now? Will there be third party upgrade cards for this custom design? It is extremely unlikely.

And, just to show that you are embarrassing yourself, the W9000 is NOT the highest end of the FirePro line. That's the S10000.

People who buy true workstation class machines don't buy them just for today. They buy them to evolve them until it is no longer practical or cost effective to do so. Buying a Mac Pro with a 5870 then swapping it out for a Titan a year or two later is much more cost effective than buying a whole new Mac Pro.


Wow you have more market share than OTHER.
By Mitch101 on 6/10/2013 4:14:19 PM , Rating: 2
quote:
Tim Cook even bragged that Mountain Lion is approaching 40 percent penetration on Macs while Microsoft is struggling to meet 5 percent penetration with Windows 8.


Tim you left out OTHER.
Other at 1.99% has more market share than OSX 10.6 and 10.7 and its just .83 behind 10.8
http://cdn-static.zdnet.com/i/r/story/70/00/014746...

How many of those Mac's are dual boot and also run Windows OS? There are poeple who buy Mac hardware and put Windows on them.




RE: Wow you have more market share than OTHER.
By web2dot0 on 6/10/2013 7:07:41 PM , Rating: 2
But you don't know the numbers, so what are you suggesting? Like you have the numbers?

If you are going to accuse Apple of reporting inaccurate numbers you have to have to numbers to back it up. Make up blanket statements about dual booting taking up market share makes you look like you have no credibility.

This is a Apple Conference, of course they are going to report numbers favorable to Apple. You got a problem with that? Isn't that what EVERY company do? Are you surprised or something?


RE: Wow you have more market share than OTHER.
By Mitch101 on 6/11/2013 9:49:17 AM , Rating: 1
The Market share says it all.

Apple in the computer space is short lived only really fueled by Steve Jobs. Those who bought tablets obviously only a fraction bought Apple computers and with Tim at the controls I suspect in the next year we will start to see even more declines. Some will just install Windows and some will realize they can get more computer or cash in pocket by coming back to Windows PC's.


By Scott66 on 6/11/2013 2:10:48 PM , Rating: 2
but with that 2% market share, Apple makes more money in profit than all of the top 5 computer makers put together

http://www.asymco.com/2013/04/16/escaping-pcs/


By embedded_bill on 6/10/2013 10:54:47 PM , Rating: 2
quote:
How many of those Mac's are dual boot and also run Windows OS?


Probably not many, most people who buy Macs buy them because they want a Mac. Most people are not the ones who read this site.


By greenchinesepuck on 6/10/2013 3:16:38 PM , Rating: 2
It has just 1/8 of the volume of the previous MacPro! Wow, just wow. Must be really tiny up close. That's why Shiller was so pumped up. Let's see if any PC industry copycats can deliver anything as slick and small with such power inside ;)




By embedded_bill on 6/10/2013 3:23:30 PM , Rating: 2
I'm surprised they didn't make it super slim. After all, that's what the world is after, see iMac!

However, on the plus side is Thunderbolt 2, if anyone shows up to the game with useful peripherals at a price in the ballpark of reasonable there may be a bit of winning there. But the Mac mini will eventually get the thunderbolt 2 so essentially you’re really buying is CPU horsepower at a huge markup!


RE: MacPro is very impressive, the rest was boring
By Totally on 6/10/2013 6:45:05 PM , Rating: 2
A lot of the boutique vendors already... heck even hp has had a SSF workstation out for awhile now with the z220. Not even 2hrs and iTards have begun to claim Apple did it first.


By lukarak on 6/11/2013 8:13:42 AM , Rating: 1
Z220 is a crap machine. Only one CPU, only one graphics card, and not even the W9000, you have to make do with the 50% weaker W7000.


Ugly
By Flunk on 6/10/2013 2:43:07 PM , Rating: 4
Now this is just my opinion, but I think the new Mac Pro looks cheap and tacky. It looks like a glossy-plastic wi-fi base station or something of that sort.

Call me a traditionalist but if they wanted a unit look I think they would have combined their new aluminum style with the Mac G4 cube's style to make a new aluminum Mac Pro cube. Now that would have been great.




RE: Ugly
By lukarak on 6/11/2013 8:10:36 AM , Rating: 2
It is aluminium :D


"Can't innovate anymore my ass!"?
By danjw1 on 6/10/2013 5:38:59 PM , Rating: 2
If you can innovate, why sue others? If you really do know how to innovate without Steve, why not do that instead of spending efforts and time in court?

I am not being facetious, I really want an answer. If you guys really do feel you can continue to compete, why get a bunch of really ridiculous patents thrown out, instead of doing it? Why is iOS trying to copy Android and Windows 8? Why not do what you say you are capable of, instead of being distracted by lawsuits you created?




By Dorkyman on 6/10/2013 6:36:55 PM , Rating: 2
The fact he made the statement at all is or should be a red flag for stockholders. He is clearly worried about the common perception out there.


By Scott66 on 6/11/2013 2:17:32 PM , Rating: 2
Because innovation costs money, Apple wants to protect that innovation. Some patents are deemed to be not legitimate but some Apple patents are valuable as Samsung has found out.

Apple sues because everybody else is doing it. If a company doesn't sue/countersue to protect itself, it may be forced to pay unfair royalties or licensing agreements.


Battery Life Typo
By jeffbui on 6/10/2013 3:24:35 PM , Rating: 2
Brandon you swapped the battery life of the 13" and 11" Macbook Air.




RE: Battery Life Typo
By Brandon Hill (blog) on 6/10/2013 3:27:04 PM , Rating: 2
Thanks, fixed! :)


Haha!
By rountad on 6/10/2013 4:32:15 PM , Rating: 2
I think it's funny that he associates a cylinder with his ass!




“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs











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