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Apple's CEO doesn't hold back in his latest interview

For the past few weeks, Apple has been busy celebrating the 30th anniversary of its Mac product line. Apple executives sat down for various interviews to extoll the greatness of the platform and the reasons for its longevity.
 
Today, Apple CEO Tim Cook sat down for another interview, but this time around the topics included Android, Google’s Motorola sale, and a larger screen iPhone. With regards to Google, Cook didn’t hold back when he was asked about the recent sale of Motorola to Lenovo.
 
“I wasn’t surprised,” said Cook in an interview with The Wall Street Journal. “Google gets rid of something that’s losing money, something that they’re not committed to.” Cook went on to state that becoming a company that melds hardware, software, and services together is quite difficult and that Google obviously hasn’t quite gotten proficient in this arena, which makes “Apple so special.”


Apple CEO Tim Cook
 
Cook went on to bash the Android experience on tablets, repeating a similar mantra that we’ve heard from the Apple camp. “The experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app.”
 
But Cook didn’t stop there; he went on to compare Android to Europe.
 
Android is like Europe. Europe was a name that somebody came up with for Americans who didn’t understand that Europe was a lot of countries that weren’t like U.S. states. They were very different. Android is many things. How many people who use a Kindle know that they’re using Android? And you see what Samsung is doing by putting more and more software on top. I think it’s night and day. The compare is so off.
 
Cook also took a few more thinly veiled swipes at his competitors in the smartphone sector when it comes to larger screen sizes. When asked if Apple will do a larger screen iPhone, Cook responded, “What we’ve said is that until the technology is ready, we don’t want to cross that line. We want to give our customers what’s right in all respects – not just the size but in the resolution, in the clarity, in the contrast, in the reliability. There are many different parameters to measure a display and we care about all those, because we know that’s the window to the software.”
 
It can arguably be stated that Android manufacturers have been giving customers high quality, high-resolution displays for more than a few years while Apple sat on the sideline. Apple stuck with the 3.5" screen size for the iPhone from its introduction in 2007 all the way up through the iPhone 4S. It wasn’t until the iPhone 5 came around in 2012 that Apple gave in just a little bit with the 4” iPhone 5 (Apple kept the same screen size with the iPhone 5S and iPhone 5C).


The 4" iPhone 5S, Apple's current smartphone flagship
 
And even with the 4” screen size, Apple’s smartphones displays still aren’t HD, as the resolution sits at 640x1136. Apple will likely follow the market and release a larger iPhone, but the question is when and how? The “when” will likely be with the next generation iPhone to be released later this year and the “how” — we’re guessing that Apple will stick with the tried and true “Retina doubling”, opting for a 1280x2272 screen to keep app compatibility in check.

Source: The Wall Street Journal



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Uh what...
By stm1185 on 2/7/2014 7:04:44 PM , Rating: 5
Europe was a term used all the way back in ancient Greece; not something invented in the past 100 years because of American ignorance.




RE: Uh what...
By amanojaku on 2/7/14, Rating: -1
RE: Uh what...
By majorpain on 2/7/2014 7:25:00 PM , Rating: 2
You just stereotyped also. And sorry, 10% of people knowing whats Europe in US its almost nothing.


RE: Uh what...
By amanojaku on 2/7/2014 7:27:28 PM , Rating: 2
Ugh, typo. That should read 5th century BC, because it was written between 450BC and 420BC. You can download it here:

http://www.paxlibrorum.com/res/downloads/histories...


RE: Uh what...
By stm1185 on 2/7/2014 8:34:15 PM , Rating: 5
Why does this guy think I'm European for pointing out that Cook's idea of American ignorance creating the term Europe is wrong?


RE: Uh what...
By amanojaku on 2/7/14, Rating: -1
RE: Uh what...
By inighthawki on 2/7/2014 9:43:44 PM , Rating: 5
He didn't, you read his sentence wrong. Cook's comment was that the word Europe was used to define the difference between it and the US states by the "ignorant Americans" that lived during that time. He wasn't calling anyone ignorant.

Although your ignorance is placing me into a stereotype that I don't really want to be associated with :)


RE: Uh what...
By Samus on 2/7/2014 11:40:47 PM , Rating: 4
He seriously couldn't come up with a better analogy for android fragmentation?

Europe? What the hell...

If I were to just pull a general analogy out of my ass for something that is fragmented, I'd probably compare to something along the lines of GM vehicles in the 90's, which eventually led to half their brands being "axed" to reduce the fragmentation (which still exists today across four of their brands in the United States alone)

I didn't even realize iOS is different between iPod, iPhone and iPad. They all run 7.0.4. So how is Android for tablets "crappy" in that it is just a "stretched" phone experience, when iOS is the same thing?


RE: Uh what...
By tonyswash on 2/8/14, Rating: -1
RE: Uh what...
By Dorkyman on 2/8/2014 5:10:30 PM , Rating: 2
"Thriving" is a relative term.

If Apple's sales growth is 9% but the industry as a whole is growing 30%, that's not a good sign for Apple.

Don't kquote me on the exact numbers here, but this is what's happening.


RE: Uh what...
By Wazza1234 on 2/9/14, Rating: -1
RE: Uh what...
By Wazza1234 on 2/9/2014 2:50:56 AM , Rating: 2
then*


RE: Uh what...
By SPOOFE on 2/9/2014 1:50:14 PM , Rating: 2
quote:
If Apple's sales growth is 9% but the industry as a whole is growing 30%, that's not a good sign for Apple.


Depends on what that growth is. Units sold, or profit? Because Apple's history, since the late 90s, has shown that they can be very profitable with a minority market presence.


RE: Uh what...
By The Raven on 2/13/2014 4:44:58 PM , Rating: 1
Hmm... Microsoft has been managing ok without the need to limit their developers and userbase to 4 form factors.

They have other issues, but this is not one of them.


RE: Uh what...
By amanojaku on 2/8/2014 12:48:16 AM , Rating: 5
No, I wasn't ignorant. I was an idiot, and I apologize to stm1185 for the misunderstanding.


RE: Uh what...
By Scrogneugneu on 2/8/2014 9:52:14 PM , Rating: 3
Did... did you... apologize?

Where the F am I ?! WHERE HAS MY INTERNET GONE ?!


RE: Uh what...
By amanojaku on 2/9/2014 12:01:15 AM , Rating: 3
Of course I did. That's what you're supposed to do when you're wrong. I overreacted to something I misread.

I've been on this site for a while, so I've seen a few posts taking aim at groups of people for various things. I don't tolerate that, and since DT is slow to ban people for flaming and trolling, I think it's up to us to police the comments. If someone wants to call Apple fans sheep, or Android fans bitter, that's one thing. But race, ethnicity, country of origin, religion, gender, etc... No way, not gonna tolerate that.


RE: Uh what...
By ResStellarum on 2/8/2014 2:32:27 AM , Rating: 2
quote:
Europe was a term used all the way back in ancient Greece; not something invented in the past 100 years because of American ignorance.

I can confirm this. She (Evropa) is mentioned in the Iliad, and that's from the 700 BCE period in greek antiquity.


RE: Uh what...
By Quantz on 2/8/2014 3:37:58 PM , Rating: 2
What you say is absolutely correct. However I believe Tim Cook (hopefully) isn't meaning it literally but inferring to the fact that in America people often refer to 'Europe' when they're actually referencing something from a very specific country and doesn't actually represent Europe in anyway at all.

As a British person who moved to the states about 6 months ago I can anecdotally confirm this. Personally this is most annoying when referring to the UK as 'Europe'.

Also the phrase "Look how badly Europe is doing" is baffling, when how much better the average quality of life seemed both in the UK and Switzerland (the two countries I've lived in) and most of the European countries I've visited. I'm guessing this was originally referring to Greece, but the linguistics have probably distorted the idea in peoples minds to mean all of Europe.


RE: Uh what...
By Dorkyman on 2/8/2014 5:06:51 PM , Rating: 3
These asinine statements from Apple's CEO confirms to me that the company is in trouble long-term. They don't do big phones because why, again? Because the resolution would suffer?

Give me a break. Tell you what, Cook, bring out a version of the 5 that has resolution of 11,360x6,400. Wow! That'll make 'em sit up and take notice. Of course, no one will be able to see much of a difference, but since when does common sense enter into the equation?


RE: Uh what...
By SPOOFE on 2/9/2014 1:54:49 PM , Rating: 2
quote:
They don't do big phones because why, again?


I don't know if this is THE reason, but A possible reason is that bigger screens suck up more battery life. Comparisons regularly show Apple's products having more battery life than at least most of their competition. I'd argue that it's a fine trade-off... what good is an OMG humongous screen if the device if it dies?


RE: Uh what...
By euclidean on 2/10/2014 3:54:21 PM , Rating: 2
If you subtract High-End Android phones from your list, then you would be accurate - iPhones have better battery life than most.

However, the High-End Android market has at least a handful of phones that out perform the battery life of an iPhone (Moto X, Nexus 5, Note 3, LG G2, Sony Xperia Z, etc.) - not even to mention the Windows Phone 8 market, which the Nokia Lumia line (the 900+ series) is even better (I regularly go 4-5 days on a full charge).


RE: Uh what...
By spamreader1 on 2/10/2014 4:50:31 PM , Rating: 2
Coming from an southern red neck American. When I refer to Europe I'm either generally speaking about the continent or the EU.


RE: Uh what...
By The Raven on 2/13/2014 5:27:29 PM , Rating: 2
Yeah totally. I mean Switzerland isn't even in the EU, so Europe is just a catch all and the name of the continent. And it is no big deal if someone isn't that specific about a country in Europe. I wouldn't care if someone equated NY with the USA. I mean they do it all the time and I have to politely straighten them out. It is too much to expect everyone to know about everything. People have to go with generalizations and trends about countries and culture or they would not be able to function in society for fear of offending someone.

When you are part of something, even if it isn't by choice (like being part of a continent) you have to accept that their will be misunderstandings and we continually have to teach each other about ourselves.


RE: Uh what...
By atechfan on 2/9/2014 6:04:41 AM , Rating: 2
Possibly he meant the term "EU", but he'd still be wrong.


I like smaller phones
By aurareturn on 2/7/14, Rating: 0
RE: I like smaller phones
By coburn_c on 2/7/2014 7:22:10 PM , Rating: 5
Yes, I hear hipsters wear very tight jeans and have small appendages.


RE: I like smaller phones
By atechfan on 2/9/14, Rating: -1
RE: I like smaller phones
By Farfignewton on 2/9/2014 11:41:51 AM , Rating: 2
You are definitely "holding it wrong".


RE: I like smaller phones
By atechfan on 2/9/14, Rating: 0
RE: I like smaller phones
By danbob999 on 2/7/2014 7:47:52 PM , Rating: 2
iPhones suck with one hand. Typing is slow. On Android and keyboards such as Swipe its easy to type with just one finger.

There are many cities in the world with a more developped public transit system than San Francisco and in most cases Android is far more popular than the iPhone. The iPhone is popular in California because Apple is based there. Samsung and LG are also popular in South Korea for the same reason.


RE: I like smaller phones
By Wazza1234 on 2/9/2014 2:55:28 AM , Rating: 2
quote:
On Android and keyboards such as Swipe its easy to type with just one finger.


Except it really isn't. Nobody I know can securely hold an Android large-screened phone and type one handed, and typing isn't the only thing you have to be able to do to use a phone anyway.

People who claim that you can are either holding their phone in a delicate way or insecure about their penis.


RE: I like smaller phones
By SPOOFE on 2/9/2014 1:57:20 PM , Rating: 2
I can type fairly well one-handed on any Android or iPhone I've held, and my hands are pretty boring.


RE: I like smaller phones
By inighthawki on 2/9/2014 3:15:30 PM , Rating: 2
quote:
and my hands are pretty boring.


I guess some people have exciting hands and need to type with both or their fingers just aren't entertained enough.


RE: I like smaller phones
By Wazza1234 on 2/9/2014 4:24:44 PM , Rating: 2
quote:
I can type fairly well one-handed on any Android or iPhone I've held


OK, but to my point - are you holding it securely (so for example if someone knocked you on a tube would it slip) and secondly can you do everything else other than typing which is necessary to use a phone.

You'll find that the answer to one of the above question is no.


RE: I like smaller phones
By retrospooty on 2/10/2014 4:44:21 PM , Rating: 2
So you "Nobody I know can securely hold an Android large-screened phone and type one handed" and that makes it a point? People that actually have and use Android large screen phones tell you its not an issue for them and still its an issue to you? Sorry TG, you fail again. Some people do have larger hands and some people do have a better techniques in use than what is used in your little Apple world. I know, I know, large screens aren't useful ... until Apple implements them, just like 3G, and 4G and decent notifications and multitasking and all the other things that aren't important until they are. Another magafail post.


RE: I like smaller phones
By ChronoReverse on 2/13/2014 12:43:41 PM , Rating: 2
Is my Galaxy S4 with its 5" screen considered "large"? If so, you could bump me while I'm swyping and I wouldn't drop it (unless it's enough to knock me over) and I can use my phone just fine. And I'm an Asian with small hands too.


RE: I like smaller phones
By Aisalem on 2/7/2014 8:02:41 PM , Rating: 2
Hmm, so you mean that iPhone users doesn't use their phones outside San Francisco's public transport.
Now I know where the strange "Europe" word is coming from .. San Francisco :D


RE: I like smaller phones
By hpglow on 2/7/2014 8:33:50 PM , Rating: 2
Listen, I don't care for huge phones either but the screen size is getting comical compared to android phones. I have an original iphone 5 and it is horrible for web browsing. There is a lot of room for a larger screen without too much of a size increase. The bezels could be smaller, if Apple is so great at industial design why doesn't the screen go all the way to the edge. If the next iPhone dosent at least sport a 4.5" screen I'm moving on. I don't care about more pixels just a bigger screen I'm tired of holding my phone 1 foot from my face. Get with the times Apple.


RE: I like smaller phones
By kmmatney on 2/8/2014 6:51:38 PM , Rating: 2
I moved on after 4 years of iPhones, mainly to get a bigger screen. I bought an LG phone with a 5.5" IPS 1080p screen, and I love the screen - it's awesome for web browsing. However Android has been a bit of a pain. There were problems with the initial OS, and no updates from LG or AT&T. I eventually had to root the phone and install newer ROMs, which solved a few problems (with excahnge email), but created new ones. I'm pretty much tired of trying out beta ROMs. There are a lot of things I like about the new phone, but if I could install iOS7 on it, I would. In any case if you move to ANdroid, make sure to get a popular phone like a Samsung. I think my problem is that LG phone doesn't have a lot of decent ROM support.


RE: I like smaller phones
By Reclaimer77 on 2/9/2014 12:40:19 AM , Rating: 2
RE: I like smaller phones
By Wazza1234 on 2/9/2014 2:58:42 AM , Rating: 1
Black picture on black phone = misleading.

http://i-cdn.phonearena.com/images/article/47846-i...


Thinly veiled commentary
By Julio McGillicuddy on 2/7/2014 8:22:17 PM , Rating: 1
This was a nicely done news story until you tacked on the last two graphs of pure, unsubstantiated opinion. I hope you know the difference or will learn it soon.




RE: Thinly veiled commentary
By coburn_c on 2/7/2014 8:48:36 PM , Rating: 2
Hahaha, Brandon is the most balanced poster here and the last two paragraphs are completely verifiable.


RE: Thinly veiled commentary
By coburn_c on 2/7/2014 8:52:37 PM , Rating: 1
**That's not to say I don't enjoy Jason, some heavy handedness is nice now and then. Tiffany.... well she writes the peripheral stories anyway.


RE: Thinly veiled commentary
By Dorkyman on 2/8/2014 5:15:44 PM , Rating: 2
Be nice.


RE: Thinly veiled commentary
By SPOOFE on 2/9/2014 2:12:28 PM , Rating: 2
I've only ever had issues with DT's camera articlesThey should either get someone with a better understanding of optics, capture, and handling, or drop them altogether. And their choices of cameras to highlight seems really hit or miss.

And I, too, like Mick's writing and interactions in the comments.


Cook
By trajan24 on 2/10/2014 9:31:27 AM , Rating: 5
Cook is a loser. Apple is losing market share to Samsung and Android in large chunks. His lack of vision and resolutely condescending arrogance is already resulting in failure to innovate in markets where they had been the pioneer. I have a Galaxy note 3 and it works great, period!
He's also allowed the Macbook Pro line to be under spec'd to the point where the Pro moniker is meaningless. You would be as well served to buy an Air. Engineers are leaving Apple disgusted with what has been described as a suffocating atmosphere. It will take a while for all this to really hurt their quarterlies, but it will happen unless something changes.




Speak for yourself...
By thewrayj on 2/9/2014 4:59:48 PM , Rating: 3
quote:
How many people who use a Kindle know that they’re using Android?

How many people using an iPad know that they're using iOS? I don't know the numbers there, but Tim Cook didn't provide any either.




Hubris
By lithium451 on 2/8/2014 12:04:18 AM , Rating: 2
I thought this kind of head up their what arrogance went out with Jobs.

How about accepting that the consumer should have some input in product evolution?




Isn't that kinda its strength?
By Solandri on 2/8/2014 1:47:12 PM , Rating: 2
You have multiple vendors trying out different ideas. Some flop, some are incredibly popular. The popular ones get picked up by other vendors or Google even rolls them into the Android baseline.

As opposed to Apple where you have one vendor unilaterally deciding what should go into the OS; no alternatives to see if other ideas are viable in the court of public opinion.

It's the shotgun approach. Same reason capitalism beat out Soviet-style centralized planning. Having more eyeballs out there looking at different ways to fix problems means quicker solutions. And it means people with different needs or priorities which don't match the One And Only Official Version of the product can get their itches scratched. The #1 rule in business is to sell what the customer wants, not what you think the customer should get. The latter went out of vogue with Henry Ford and "you can get any color Model T you want, as long as it's black."




The cake of discontent.
By drycrust3 on 2/8/2014 3:05:09 PM , Rating: 2
quote:
“Google gets rid of something that’s losing money, something that they’re not committed to.”

As I understand big business, and I guess some will say this is proof I don't have "Director" potential, that is exactly what you are supposed to do. Google was in the position where companies using Android were being sued by patent holders, so to assist them Google bought Motorola. It is difficult to gauge whether that helped companies that use Android, but I guess it did help a bit, but it obviously hasn't helped enough (the article on Nokia vs HTC being one example). However, by owning Motorola it put Google in the difficult position of being not just a supplier to those companies, but also a competitor. Even if Google was absolutely meticulous in separating its Android decisions from its Motorola decisions, with billions of dollars being banded around there would always be suspicions from manufacturers that Motorola had some secret advantages that they didn't have.
Next, to add to this, we need to remind ourselves of business rule number one: make a profit! Or rather, Motorola wasn't making a profit.
So the first part of Cook's statement, as I see it, is good business: if it looses money, and it isn't your core business, and it isn't supporting your core businesses, then think about getting rid of it.
The next part of Cook's statement, the bit about commitment, to me, overlooks an important point: commitment to your profitable core businesses. In this case Motorola wasn't working for Google, and it wasn't helping their core businesses make a profit.
Motorola is almost irrelevant to search engine technology, so it had to help Android make a profit, e.g. manufacturers expected Google to use the Motorola patent portfolio to assist them in their legal wrangles, but that isn't what happened. What happened was owning Motorola meant that manufacturers started to look elsewhere for their OS requirements e.g. Microsoft, Firefox OS, Ubuntu Touch, Blackberry, etc.
To me, I think the lack of profit was more or less icing on the cake of discontent. I think that when Google found manufacturers preferred Android with the legal wrangles to Android with slightly less legal wrangles and Motorola as a competitor, that more or less sealed Motorola's fate: it had to go.
I think if Motorola had suddenly started earning a big big profit for Google then that would have made selling it more difficult, but since it isn't and because it wasn't working for them, then it was almost a foregone conclusion: Motorola had to go.




17 years since near bankruptcy
By ipay on 2/10/2014 5:11:20 AM , Rating: 2
"“I wasn’t surprised,” said Cook in an interview with The Wall Street Journal. “Google gets rid of something that’s losing money, something that they’re not committed to.”"

LOL so its wrong to sell off your property that's loosing money and keep the profitable parts for use later...

apple celebrate their 17 years since near bankruptcy.

and apple like holding on to their loss making property and killing off their Official Macintosh clone program life line that was the 3rd party PPC vendors back in 1997.




By ipay on 2/10/2014 5:25:58 AM , Rating: 2
"Cook also took a few more thinly veiled swipes at his competitors in the smartphone sector when it comes to larger screen sizes. When asked if Apple will do a larger screen iPhone, Cook responded, “What we’ve said is that until the technology is ready, we don’t want to cross that line. We want to give our customers what’s right in all respects – not just the size but in the resolution, in the clarity, in the contrast, in the reliability. There are many different parameters to measure a display and we care about all those, because we know that’s the window to the software.”"

sneaky cook,

Amazon, Google, LG, and Samsung are all launched or are launching an emerging LCD technology called Quantum Dots that Amazon has tapped for the Kindle Fire HDX 7.
"Quantum Dots are going to revolutionize and reenergize LCDs for the next 5+ years," he wrote. "While they have been under development for many years, in 2013 they made it out of the labs and into consumer products: in some models of Sony Bravia TVs...and in the Amazon Kindle Fire HDX 7, with Quantum Dots from Nanosys," he said."

meanwhile Apple intensifies research into quantum dot-enhanced displays and rather than give their customers these QD displays they file A trio of patent applications published by the U.S. Patent and Trademark Office to use later against these prior art products...
http://news.cnet.com/8301-13579_3-57618447-37/appl...




Google never committed to Motorola
By BRB29 on 2/10/2014 2:00:54 PM , Rating: 2
Google publicly stated for a long time that Motorola purchase was about patents. If people haven't noticed, Google slowly sold off all of Motorola divisions. Their entire goal of buying Motorola was for its patents.

The final sale was for Motorola's smartphone division. Google kept most of the patent rights from Motorola. Basically, the sale of the smartphone division to Lenovo was mainly for Lenovo's entrance to the US's smartphone market.

If you subtracted the cash, sales of motorola's divisions, and their properties, then Google effectively only paid $1.5B for the vast majority of Motorola's patents.

That's cheap by any standard.




he sounds dumber than he looks
By lepa71 on 2/10/2014 2:46:23 PM , Rating: 2
Wow, just wow.




LOL. What a TOOL this guy is.
By GotThumbs on 2/10/2014 3:49:07 PM , Rating: 2
quote:
“Google gets rid of something that’s losing money, something that they’re not committed to.” Cook went on to state that becoming a company that melds hardware, software, and services together is quite difficult and that Google obviously hasn’t quite gotten proficient in this arena, which makes “Apple so special.”


This coming from the company that charges some of the highest prices for its hardware...and $100.00 increments simply for a 32gig increase in storage for its IDevices.

Any company that intends to remain an on-going entity, will cut products/divisions that are not profitable. Seems like Google DID make the right decision, but this tool wants to make it seem like it was the wrong decision.

Hello? McFly? Google is NOT a hardware company.

Google bought Motorola mostly for the patents. If Tim Cook can't grasp that...then he's a bigger tool than I give him credit for.

~Best wishes,




"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer














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