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Print 14 comment(s) - last by Griffinhart.. on Jun 20 at 1:36 PM

Apple offers Hatchette pre-orders on its iBookstore for $9.99

Amazon is in a bit of a price negotiation tussle with book publisher Hatchette, and as a result Amazon customers looking to pre-order Hatchette titles have been caught in the middle.
 
Seeing a prime opportunity to kick a little dirt in Amazon’s eyes during this ensuing fight, Apple is offering a number of Hatchette books for pre-order on its iBookstore for $9.99 each.
  
 

 
While Apple extending an olive branch to Amazon customers is admirable, it’s also self-serving. eBooks bought from the iBookstore are only available on Apple’s devices (iPhones, iPads, Macs, etc.). Amazon’s eBooks, however, are available for viewing on Kindle eReaders and tablets; Windows and Mac computers; and on mobile devices running iOS, Android, and Windows Phone.
 
Hatchette was among the publishers that settled with the DOJ over allegations of eBook price fixing. Apple reached its own settlement agreement with the DOJ this week in an effort to avoid up to an $840 million fine.

Sources: Apple, Re/code



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Why this publisher?
By Scott66 on 6/18/2014 3:09:50 PM , Rating: 2
I was wondering what Hachette did to Amazon to cause Amazon to pull preorders and limiting purchasing. Found out that Hachette is the first company to no longer be under the court imposed contract and it needs to be renegotiated. So when the other publishers come out from court imposed contracts, is Amazon going to play Monopoly with them too?




RE: Why this publisher?
By stm1185 on 6/18/2014 11:18:15 PM , Rating: 2
As opposed to them actually playing Monopoly with Apple, and getting caught by the DOJ?

But I forgot, in the leftist brain anything doing with Books is automatically good. So therefore Amazon has to be bad because books are good. Books books books. Weeee Books. Megacorporations Evil. MegaBOOKcorporations GOOD!

If this was a big record label dealing with Amazon, these same people who attack Amazon as a monopoly, would be cheering them on!


RE: Why this publisher?
By tonyswash on 6/19/2014 3:59:56 AM , Rating: 2
quote:
As opposed to them actually playing Monopoly with Apple, and getting caught by the DOJ?


In the DoJ case you mentioned your comment implies it involved a monopoly, can you tell us which company involved had a monopoly in which product and market?

I think you may not understand what the word monopoly really means but do prove me wrong.


RE: Why this publisher?
By stm1185 on 6/19/2014 1:06:07 PM , Rating: 2
The monopoly the publishes were set to create for Apple by fixing prices in the way that best suited Apple.


RE: Why this publisher?
By tonyswash on 6/19/2014 4:54:32 PM , Rating: 2
So you don't understand what the term monopoly means. If all the car makers (for example) get together and decide to do something, even if that thing is illegal, it's not a monopoly. A monopoly is where the market is controlled by one company. That's not the case with publishing where the market is not controlled by one company.

Yet.

If Amazon can destroy all other entities in the publishing business by deliberately lowering the price until they are driven out of business then it could achieve a monopoly. Such a strategy is often know as 'predatory pricing'.

http://en.m.wikipedia.org/wiki/Predatory_pricing


RE: Why this publisher?
By retrospooty on 6/19/2014 9:47:29 PM , Rating: 2
Seriously, stop making Amazon into the bad guy in all this. Apple illegally conspired to fix prices. Apple tried to raise prices for everyone and got caught and was found guilty. You trying to make Amazon into the bad guy just makes you look desperate and transparent. Really Tony, on this one you'd be better off to just not say anything.


RE: Why this publisher?
By Griffinhart on 6/20/2014 1:36:40 PM , Rating: 2
Except Amazon doesn't hold a monopoly here. In the US they may have about 59% of e-book sales, but outside of the US they have a much lower share. In Canada, for example, they are about 25%. And in Printed book sales, they aren't anywhere near as high. They have some power because they are a very large source of income for many publishers, but they are just a piece of the pie and not anywhere near the whole pie. This is evident in that Hatchett was able to conspire with Apple for Price fixing without Amazon. If Amazon were a monopoly, there is no way they could have even tried the scheme.

E-Books are also a market that change pretty readily. One of the benefits of Kindle books are they are platform agnostic. They can be read on any device you care to name. Most books get read on tablets vs actual ebook devices. This is also a weakness as Apple, B&N, Google, or any other competitor can supply e-books to most of the market to be used on those same tablets that are used now. Do not think for a moment that Kindle books would be nearly as popular if you had to use a kindle e-book device to read them. Only about 25% of all e-books are read on actual kindle devices.

This is not a case where consumers have to go without because they can't get their favorite author from other sources. It is mostly trivial for customers to get those e-books from other places.

This is simply two companies negotiating to get the best terms from each other.

And Amazon isn't looking to drive publishers out of business. Amazon is not competing with them. They are a part of their supply chain.


"olive branch"
By Flunk on 6/18/2014 10:00:17 AM , Rating: 5
I'm not sure I would call this an "olive branch", it's more like an opportunistic attempt to poach Amazon's customers. A smart move on Apple's part but it's not being done for the sake of the customers.




RE: "olive branch"
By tonyswash on 6/18/14, Rating: -1
RE: "olive branch"
By retrospooty on 6/19/2014 1:34:28 PM , Rating: 1
"What bastard's Apple are"

Your first 4 words were correct. The rest? Pure spin.


RE: "olive branch"
By Griffinhart on 6/18/2014 12:42:50 PM , Rating: 3
quote:
I'm not sure I would call this an "olive branch", it's more like an opportunistic attempt to poach Amazon's customers. A smart move on Apple's part but it's not being done for the sake of the customers.


Especially as it was Apple and Hatchett that were found guilty of price fixing e-books. You have to love the irony here.


I think you mean Hachette
By Gaston345 on 6/18/2014 2:30:19 PM , Rating: 3

Established in 1826, the french publisher's name is pronounced 'ah-shet', and not like hatchet (which incidentally is also of French origin).

This is at least the second time the publisher's name is misspelled on this site.




RE: I think you mean Hachette
By stm1185 on 6/18/2014 11:14:19 PM , Rating: 2
Maybe it is a commentary about how they took a hatchet to consumers by price fixing with Apple!


RE: I think you mean Hachette
By marvdmartian on 6/19/2014 7:54:48 AM , Rating: 3
quote:
the french publisher's name is pronounced 'ah-shet'


I thought the French only said that when the Germans invade??


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