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  (Source: Metro-Goldwyn-Mayer)
New tower may house smart home prototypes and other demo areas to show off iPhone 6 and iWatch features

Apple, Inc. (AAPL) is building a secret three-story tower to accomodate part of its Tuesday, Sept. 9 event.  The event is expected to welcome both the iPhone 6 (possibly with multiple screen sizes) and the long-awaited iWatch.  But it's tough to keep a three story building secret for long.

In the past Apple primarily used convention centers -- typically the Moscone Center in nearby San Francisco, Calif.  Under CEO Tim Cook, Apple has branched out, exploring other venues for launch events.  For the Sept. 9 unveil, though, it's holding its press event at the De Anza College, a local community college in Apple's hometown of Cupertino, Calif.

The main event will be held at De Anza's Flint Center for the Performing Arts, a site that late Apple CEO and cofounder Steven P. Jobs used to unveil the Mac computer at in 1984.  The center seats up to 2,000 people -- which seems more than ample for a typical Apple press event.

Three decades later, Apple appears to be not only preparing for theatrics, but potentially some surprises.  According to MacRumors it is constructing a "massive" three-story structure on the De Anza to be used in addition to the Flint Center in the event.  The structure is reportedly still being built and is tightly guarded.

Apple iPhone launch building

When asked about the structure, campus officials told MacRumors:

We are not at liberty to discuss that due to client wishes.

iPhone 6 building

The building is rumored to be an expansion of sorts to the Flint Center (according to local commenters) and is being built adjacent to the "Sunken Garden" outdoor installation.

iPhone 6 event location

Flint Center event

Flint Center

Some have speculated that it could be used to take members of the media through rooms of "smart appliances" which use Apple's new iOS 8 "HomeKit" API.  The building might also include an indoor basketball court or other workout rooms to show off live demonstrations of the iWatch's sports-geared capabilities.  Who knows, maybe Kobe Bryant and other Apple iWatch partner athletes might show up.

[All images courtesy of MacRumors and its commenters]

Source: MacRumors



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This article is over a month old, voting and posting comments is disabled

Hi
By Reclaimer77 on 8/28/2014 3:58:32 PM , Rating: 4
"I'm Kobe Bryant and let me tell you about my new iWatch. You know as a championship athlete it can be really hard to find the time to rape women and cheat on my wife, but with the iWatch's new iSync feature....."




RE: Hi
By Labotomizer on 8/28/2014 4:07:20 PM , Rating: 5
I just hope the watch isn't round or else Rolex may be facing some lawsuits...


RE: Hi
By inperfectdarkness on 8/29/2014 3:26:22 AM , Rating: 5
If it has watch hands, Timex will get sued.
If it has digital numbers, Casio will get sued.
If it has GPS, Garmin will get sued.
If it has barometric readings & heart-rate monitors, Suunto will get sued.


RE: Hi
By name99 on 8/29/2014 2:32:39 PM , Rating: 3
Ha ha. That's original.

Meanwhile in the real world, expect that Samsung's SEVENTH smartwatch will be a dramatic departure from the previous six and (purely coincidentally) will happen to look and behave exactly like Apple's offering...


RE: Hi
By tayb on 8/28/2014 4:14:51 PM , Rating: 3
I'd rather see the Ray Rice one.

"I'm Ray Rice, Super Bowl Winner and NFL All-Pro running back. As a star running back in the NFL I find it difficult to schedule time to beat my wife but with my new iWatch my schedule is easier to manage. I even have time to drag her lifeless body from the elevator after I smack her around!"


RE: Hi
By BSMonitor on 8/28/14, Rating: 0
RE: Hi
By glowingghoul on 8/28/2014 4:37:42 PM , Rating: 3
I must commend you. After looking over your comment history you don't bother with making any, and I mean ANY intellectual arguments, you just "out" people as "racists".

You're like the Rosa Parks of the internet. So very brave.


RE: Hi
By Labotomizer on 8/28/2014 4:53:58 PM , Rating: 2
I wonder what the Outkast song will sound like.


RE: Hi
By Spuke on 8/28/2014 6:14:52 PM , Rating: 3
quote:
I wonder what the Outkast song will sound like.
Ever heard a cat in heat?


RE: Hi
By retrospooty on 8/28/2014 5:18:58 PM , Rating: 3
Careful. One time, in one thread stood up and said that reclaimers comment wasn't bigoted, and now I am a bigot too per BSM. After never having said a single bigoted thing, I am am a bigot by association. That makes you a bigot too. We can all have a multicultural bigot party, lgbt welcome as well.


RE: Hi
By Omega215D on 8/28/2014 9:47:40 PM , Rating: 2
I remember that... I guess I should join the club too since I voiced my displeasure with big O's handling of things...


RE: Hi
By GulWestfale on 8/29/2014 12:08:49 AM , Rating: 2
SAVE US FROM OURSELVES, OBAMA, SAVE US!!!!!!!!!


RE: Hi
By Labotomizer on 8/29/2014 8:52:46 AM , Rating: 2
I just thought it was funny. Not sure how rape accusations are a function of race. I'm pretty sure that crime crosses all skin colors.


RE: Hi
By retrospooty on 8/29/2014 10:07:58 AM , Rating: 2
LOL. It isn't a race issue. BSM is just a complete tool.


RE: Hi
By invidious on 8/29/2014 12:56:24 PM , Rating: 3
He assumes a link in the statement between race and crime yet somehow you are the bigot, go figure.


RE: Hi
By Dug on 9/2/2014 11:56:58 AM , Rating: 2
Look at statistic and percentages.


RE: Hi
By atechfan on 8/29/2014 6:54:44 AM , Rating: 2
I missed the part where reclaimed even mentioned race in his post.


RE: Hi
By Banana Bandit on 8/29/2014 10:23:30 AM , Rating: 2
Those that are fastest to attach labels to people are those that are best described by those same labels themselves.


RE: Hi
By kattanna on 8/29/2014 10:28:57 AM , Rating: 3
man.. you are super awesome

;>)


By MastermindX on 8/29/2014 1:03:44 PM , Rating: 3
Should their watch display the wrong time?

"The time is right! The earth is rotating wrong!"
--Apple CEO




Social Engineering
By umrdyldo on 8/29/2014 11:07:09 AM , Rating: 2
Someone call up the city engineering office and ask for a set of building plans.




The black obelisk
By Grimer21 on 8/29/2014 12:05:50 PM , Rating: 2
The black obelisk is trying to tell me something... what is it? Use the bones of my fallen comrades to wage war on my own species for control of precious resources? IT SHALL BE DONE!




Wearables for the bigger customer
By tonyswash on 8/28/14, Rating: -1
RE: Wearables for the bigger customer
By atechfan on 8/29/2014 6:51:54 AM , Rating: 2
BTW no one here cares what Horace Dediu has to say.


By retrospooty on 8/29/2014 10:11:21 AM , Rating: 2
I do...

Oh, wait. That was incorrect. It was that I would rather pry off my fingernails one by one than read another long winded, and TOTALLY myopic Horace Dediu article posted by Tony.


RE: Wearables for the bigger customer
By Banana Bandit on 8/29/2014 10:19:14 AM , Rating: 2
Horace who?


RE: Wearables for the bigger customer
By retrospooty on 8/29/2014 11:17:28 AM , Rating: 3
Horace Dediu is a financial analyst that follows Apple. He is alot like Tony in one sense. A smart guy that lives eats and breathes Apple, but is fairly ignorant of what the rest of the tech world is doing... So his analysis with regards to Apple makes sense in a a very myopic way, but falls flat when you factor in the rest of planet earth outside of the Applesphere.


RE: Wearables for the bigger customer
By ritualm on 8/29/2014 11:52:42 AM , Rating: 2
Asymco, techpinions... the list can go on forever. "Experts" with vested interests in seeing Apple succeed because they stand to profit handsomely when the company's doing good on the stock market.

Put it simply, a lot of the so-called "reference material" tonyswash likes to trot out make sense only if you bury your head up your ass. Much like a politician, come to think of it.


By retrospooty on 8/29/2014 12:08:32 PM , Rating: 2
Yup... That pretty much sums it up.


RE: Wearables for the bigger customer
By tonyswash on 8/29/2014 12:23:40 PM , Rating: 1
I can see why Horace Dediu scares you guys - way too much reality :)

http://dilbert.com/strips/comic/2011-01-09/


By retrospooty on 8/29/2014 12:34:03 PM , Rating: 2
Scares? LOL. No, its just that no-one cares about a myopic viewpoint from a person with vested interest blogs about.

Do you grasp what people are saying to you here? You (and Horace) spend so much time on Apple, but you have no clue what the rest of the tech industry is up to. It's "All Apple all the time". It really makes you a dull boy.

This is all you have - http://i.imgur.com/Etkq09h.png


By simsony on 9/4/2014 8:03:19 PM , Rating: 2
That Dilbert comic is a bit ironic coming from you as a response tonywash, because it describes you perfectly.


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