In a testament to its brilliant marketing, innovative
packaging, and strong
brand image, Apple, Inc. (AAPL) has reportedly
achieved over 10 percent U.S. personal computer market share for the first time
since the early 1990s.
Both Gartner, Inc. (IT)
and IDC Research, Inc. -- two of the most prestigious market research firms --
have concluded  that Apple
took 10.7 of the U.S. market in calendar quarter 2011. The researchers
used gathered shipment data to draw their conclusions, the most accurate of
several market analytics approaches.
While the 10 percent figure represents computers
sold in the quarter and not the total percentage of computers in operation, the
study shows that consumers are increasingly picking Apple, even as the overall
PC market struggles.
Incidentally, Apple's best-selling iPad tablet is
cited as a major factor in declining PC sales. Gartner estimates that
sales dropped 5.6 percent year-to-year, while the IDC estimates that sales
dipped 4.2 percent.
Gartner analyst Mikako Kitagawa remarks,
"Given the hype around media tablets such as the iPad, retailers were very
conservative in placing orders for PCs. Instead, they wanted to secure space
for media tablets. Some PC vendors had to lower their inventory through
promotions, while others slimmed their product lines at retailers."
But Apple managed to buck the trend it helped
create, posting 8.5 percent growth, according to Gartner, or 14.7 percent
growth according to the IDC. Both Gartner and the IDC say Apple is now in
third place in PC sales.
Another clear "winner" was Japan's
Toshiba Corp. (TYO:6502) who rose
3.3 percent according to Gartner, or 3.7 percent according to the IDC.
Toshiba bumped Taiwanese computer-maker ASUSTEK Computer Inc. (TPE:2357) to sixth
place in U.S. sales.
Market-leader Hewlett-Packard Company (HPQ)
and the Taiwanese Acer Inc. (TPE:2353) shed
market share in the U.S. In Acer's
case, the fall was particularly precipitous, with both Gartner and IDC
estimating its drop at over 20 percent. Acer's fall was precipitated by
the mild collapse of the netbook market, a key driver of its sales.
Dell, Inc. (DELL)
lost ground to HP, dropping 10.2 percent (according to the IDC) or 9.8 percent
(according to Gartner), however it still clung to second place.
Global sales showed anemic 2.3 percent growth
(Gartner) or 2.6 percent growth (IDC). HP and Dell both posted similar
world growth and enjoyed the same rankings as in the U.S. Apple did not
rank in global sales.
In global sales ASUSTEK occupied the fifth spot,
with Acer's posting a smaller global lost and dropping to fourth.
Globally the biggest winner was Hong Kong-based Lenovo Group, Ltd. (HKG: 0992) who
grew 22.9 percent (IDC) or 22.5 percent (Gartner) to seize third place.
Lenovo's biggest gains were in the U.S. and Japan, markets it has
traditionally seen lower sales in.
Apple's rise from obscurity to a solid third place
ranking in the U.S. is not without its shortcomings. Apple has thus far
struggled to replicate that growth globally, particularly in markets where
price trumps image or where local players have a strong foothold (e.g. Asia).
The rise in market share has also led to a rising
number of serious malware attacks on Apple's OS X platform -- a platform that has
typically been ignored by hackers, thanks to its small market share.
quote: In the case of Mac OS, you get higher quality and reliability. They cost more because they are better.
quote: best post ever, I couldn't have put it better than you*thumbs up*
quote: He's only expressing his opinion.
quote: In the case of laptops, if you want a solidly built laptop with superb battery life and access to Apple's app store, you pay extra and you buy the Mac.
quote: Conversely, if you want a less expensive laptop built from (typically) flimsier materials, but one that offers higher-spec'd components and compatibility with almost every application written on the planet, you buy a PC.
quote: the absurdly high customer satisfaction levels with Apple products, highest in the industry by a wide margin
quote: However, the components themselves are nothing special and a PC can be assembled with the exact same components (different case obviously) for far less.
quote: As for the OS, its really nothing special. For my own needs/purposes, it would be a serious disadvantage. The locked in nature of the software (including the draconian guidelines of the new app store), and the general lack of openness and configuration is just plain wrong.
quote: Besides, if you're a gamer (like me) then buying a Mac is just a waste of money. Of all the games I play (and there are many) only one is available for the Mac.
quote: Of course, there are certain applications that remain heavily Mac-centric or are available only on the Mac. So, if you need them, you need a Mac.
quote: Or, perhaps all you want to do is check your email and browse the web while showing off the fact that you have money to waste.
quote: maybe things like good displays, multitouch trackpads with full OS and application integration, good keyboards, magsafe connectors, excellent customer service, and battery life are important to you. If someone wants to spend the cash on a MBP then it isn't always because they are deluded, there are several practical and logical reasons why they are desirable over other brands
quote: Why get a Mac in this day and age?
quote: utterly destroy what Mac offers at the price point
quote: ...aluminum alternatives like the ENVY and other high quality laptops like the VAIO that utterly destroy what Mac offers at the price point.
quote: the UI scaling better towards smaller 15" and 13" displays,
quote: Why get a Mac in this day and age?
quote: "The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealised past." -- Robertson Davies
quote: Er I meant to say more :)
quote: Apple never uses focus groups or significant market research
quote: Please explain how this could be an advantage? Why researching market is bad?
quote: :Apple never uses focus groups or significant market research Please explain how this could be an advantage? Why researching market is bad?