Amazon Launches First Fire Phone TV Spot, Spends 30 Seconds Promoting Prime
July 18, 2014 11:17 AM
comment(s) - last by
Amazon Prime takes center stage in the first Fire Phone commercial
Amazon is just days away from launching its
, and in preparation, the internet retailer has just revealed its first TV commercial featuring the smartphone.
What many will find interesting is that while the commercial does actually show the Fire Phone, it doesn’t talk about its hardware specs, its
innovative 3D interface
, or even its pricing. Instead, the full 30 seconds of the ad is devoted on to talking about
. The ad makes mention of all the movies and TV shows that can be accessed using Prime Instant Video, along with the games and apps that can be downloaded from the Appstore.
The ad even mentions the fact that the Fire Phone comes with a free one-year subscription to the aforementioned Amazon Prime service.
That Amazon would spend the entirety of its first ad for the Fire Phone talking about Prime is likely a deliberate move — the Fire Phone all about extending Amazon’s digital media (and shopping) storefront to more people (the
was the first step in “spreading the word”). Even Fire Phone features like Firefly (which can use the rear camera to scan real world objects like books, DVDs, and common household objects) are being used to route you back to Amazon’s store where you’ll be able to place an order and have the item arrive at your doorstep within two days — or possibly 30 minutes once the
Amazon Prime Air delivery service
takes to the skies
With the exception of its 3D interface, the Fire Phone is a run-of-the-mill mid-range smartphone with a Snapdragon 800 processor, 2GB of RAM, 4.7” 720p display, and 13MP rear camera. So perhaps playing up its most marketable feature is a smart move.
But one has to wonder, with a starting price of $199 on contract for a 32GB model ($299 on contract for the 64GB model), is it enough to grab customers that would otherwise go to similarly priced flagships from Apple,
? Apple’s iPhones already support access to most of Amazon’s core services including
Prime Instant Videos
, and the
. And it’s rumored that the
Prime Instant Video app will make its way to the Google Play store shortly
Source: Amazon via YouTube
This article is over a month old, voting and posting comments is disabled
Irons in the fire
7/18/2014 1:50:08 PM
Middle of the road hardware, no Play store, requires yearly subscription to fully function, gimmicky '3d' interface and same price as premium phones. Somehow I can't see this one being all that successful... Yet another Amazon Fire failure.
RE: Irons in the fire
7/18/2014 2:24:05 PM
I wouldn't call it an outright failure before it even launches, but I do wish that it was more reasonably priced. I know some will point to the fact that it comes with one-year free of Amazon Prime, but under contract, it's still $100 more expensive that the deals you can get on current generation flagship smartphones.
You can get a Galaxy S5, HTC One (M8), or LG G3 for $99 on contract (or lower) on your choice of carrier rather being tied to AT&T. Add back in the cost of Prime and you still have a superior phone in your pocket.
RE: Irons in the fire
7/21/2014 8:39:27 AM
Very true. I dont get the pricing either. The S5, LG, HTC pricing is better. Also the Lumia series is better priced with better hardware. Like the Lumia Icon for 99$ on contract at verizon or the Lumia 930 in Europe between 0-29€ on contract.
Amazon Prime for a year is fine but ultimately it doesnt justify this pricing difference.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Amazon Launches $9.99/Month Kindle Unlimited eBooks Service
July 18, 2014, 8:59 AM
Amazon Seeks FAA Permission to Test 50 MPH Flying Drones
July 11, 2014, 12:32 PM
Amazon Launches "Fire" Smartphone; Priced from $199 on AT&T with 2-year Contract
June 18, 2014, 3:00 PM
Amazon Launches Prime Music Ad-free Streaming Service, Free for Prime Users
June 12, 2014, 8:09 AM
Amazon to Unveil Its "3D" Smartphone on June 18
June 5, 2014, 8:31 AM
Microsoft Expands Free Office 365 to All College Students
September 22, 2014, 3:21 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Big Media: If You Want Privacy, You're Probably a Pirate
September 18, 2014, 2:57 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
"Decepticon" Driver Triumphs Over Cops in Massachusetts Court
September 5, 2014, 12:07 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information