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Zynga said that "Bang With Friends" infringes on the popular line of games offered by Zynga like "Words With Friends"

Zynga is all hot and bothered over an app maker's name choice for its casual sex application: "Bang With Friends."

Zynga, the social gaming company known for titles like "FarmVille," has a bone to pick with app company Bang With Friends Inc., which gave its app the same name. "Bang With Friends" aims to pair up Facebook friends for casual sex. 

Zynga filed a lawsuit against Bang With Friends Inc. in a San Francisco federal court yesterday, saying that the name of its application infringes on the popular line of games offered by Zynga, including "Words With Friends" and "Chess With Friends."

Clearly, Zynga doesn't want its good name -- which makes social games for children and families -- to be associated with the casual sex app for fear that many current and potential customers will stop using its services. 

Zynga wants the company to be banned from using the name "Bang With Friends" for its app as well as unspecified damages. The case is Zynga Inc. v. Bang With Friends Inc., 13-03517, U.S. District Court, Northern District of California in San Francisco.


Aside from the sex app, Zynga already has plenty of problems on its hands. For starters, the social gaming company has experienced financial trouble since its initial public offering (IPO). It filed its Form S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) on July 1, 2011 and began trading December 16, 2011 at $10 per share. However, stock fell throughout 2012, hitting as low as $2.27 per share by October. 

Last month, it announced plans to lay off 18 percent of its workforce (or about 520 employees) by August 2013. It had about 2,900 employees at the time of announcement. However, the layoffs are expected to save Zynga about $70 million to $80 million. 

Just last week, Zynga announced that it will no longer seek to offer real-money gaming -- which is basically gambling -- in the United States due to the fact that gambling with real money is illegal in several U.S. states. Obtaining the correct licenses would be a struggle, and Zynga prefers to focus on the basics once again like free-to-play games on mobile devices. This news disappointed many investors, some of which cut targets for the stock to $2.75 from $3.00 while others downgraded the stock from "buy" to "hold."

The problem with Zynga is that it can't keep up in the mobile space. Its Web business has been declining faster than expected, and its mobile efforts aren't enough to fill the gap. 

Another issue for Zynga is that its casual, social games don't seem to have long-term viability. It has had to axe 18 games in recent months -- including PetVille, FishVille, Mafia Wars 2 and Vampire Wars -- due to reduced popularity (and to make room for new games).

While Zynga still has a few successful games, like FarmVille, they haven't moved to the mobile space quickly enough, and players have increasingly lost interest over the years. It lost 40 percent of its monthly active users in Q2, and revenue dropped 20 percent.

Source: BBC News



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I'm Confused.
By MrBlastman on 7/31/2013 12:48:30 PM , Rating: 4
Zynga stole Scrabble with their "Words with Friends" and also stole Harvest Moon with "Farmville." Yet, when someone creatively comes up with a game called "Bang with Friends," which doesn't even involve words (well, okay, it _does_ optionally flirt with dirty words in the heat of passion)... they sue?

Seriously?

Zynga is (and always has been) such a trash company.




RE: I'm Confused.
By FITCamaro on 7/31/2013 12:58:25 PM , Rating: 4
It's not a game. It's an app for finding casual sex.


RE: I'm Confused.
By FITCamaro on 7/31/2013 3:26:53 PM , Rating: 3
It's also further evidence of just how lost our society is becoming.


RE: I'm Confused.
By lagomorpha on 7/31/2013 4:38:01 PM , Rating: 4
You mean because there is a chance their trademark will be recognized beyond the specific market they're targeting or because people actually need an app to schedule casual sex with their friends?


RE: I'm Confused.
By ipay on 8/1/2013 12:28:40 PM , Rating: 3
How does casual sex make our society "lost"?


RE: I'm Confused.
By BRB29 on 8/1/2013 3:26:52 PM , Rating: 2
I think the real question is why do you need an app for that?

If you go out looking to bang, don't act like a weird pervert and treat a woman right for just one night, then you will get your bang.


RE: I'm Confused.
By ipay on 8/1/2013 6:13:07 PM , Rating: 2
With that missing comma it makes it sound like you are stating that treating a woman right is the act of a weird pervert. :)


RE: I'm Confused.
By EricMartello on 8/3/2013 4:32:14 PM , Rating: 1
quote:
How does casual sex make our society "lost"?


Probably because people who fcuk around fall into the "as long as I get what I want it's all good" mentality, and this goes hand-in-hand with the "it's never my fault" dismissal of personal responsibility.

That, along with the left's rhetoric against maintaining a nuclear family, enables a society where a lot of people are apathetic losers who all believe they're the greatest thing in the world and that they deserve anything and everything.


RE: I'm Confused.
By ipay on 8/4/2013 6:20:26 AM , Rating: 2
Project much?


RE: I'm Confused.
By EricMartello on 8/6/2013 4:01:29 AM , Rating: 2
If by projecting you mean describing you perfectly...


RE: I'm Confused.
By ipay on 8/6/2013 11:19:51 AM , Rating: 2
Welcome to kindergarten. Well played.


RE: I'm Confused.
By EricMartello on 8/6/2013 4:00:40 PM , Rating: 2
You asked; I answered, and you obviously have no response yet continue posting your overused meme one-liners because you are bitter. That's funny.


RE: I'm Confused.
By MrBlastman on 7/31/2013 3:32:37 PM , Rating: 2
Yes, you're right. I used the wrong word. I guess I was thinking "game" when it comes to the whole act of securing a partner for a session of nooky with utter disregard for their long-term feelings.


RE: I'm Confused.
By chripuck on 7/31/13, Rating: 0
RE: I'm Confused.
By deathwombat on 7/31/2013 2:47:30 PM , Rating: 2
I don't think Zynga has established a broad enough familiarity to claim ownership of "[x] with friends". Even Apple hasn't been able to stop other companies from naming things "i[Product]", despite the vast number of products they sell that begin with "i". I suspect that Zynga knows that they have no case, but also know that this company can't afford the legal costs to fight them in court, and certainly can't afford to pay the damages if they should lose, so they'll probably just give in to Zynga's demands. Big companies use meritless lawsuits to scare smaller companies into capitulation all the time.


RE: I'm Confused.
By MrBlastman on 7/31/2013 3:40:00 PM , Rating: 2
Oh I'm not confused. What I see here is an act of desperation from Zynga, squabbling over something petty while their impassioned shareholders throw their heads back in sorrow.

Zynga trademarked "Words with Friends." That's all they trademarked. They didn't trademark "X with Friends," where you substitute any word in place of X to fill the trademark. If Bang with Friends sounds similar (yet definitely gets the point across), too bad. They didn't trademark it.

This is a troll move by Zynga from a historically troll company.

Besides, when you bang your friends, you aren't having words with them, filling them full of hot love juice and sending them into euphoric journeys of fantasy and carnal lust. In many cases you might not even have words with them afterwards as you sneak out. Or, at least, that's how our perverted society would have you think.


RE: I'm Confused.
By Monkey's Uncle on 7/31/2013 7:24:30 PM , Rating: 2
Feh! Zynga's just got a bee up their butt because they didn't think of it first.

Hey Zinga! Ya snooze, Ya looze!


RE: I'm Confused.
By MrBlastman on 8/1/2013 11:18:47 AM , Rating: 2
Hehe. They've never thought of anything first, that's the problem. Everything they've ever done is based off of stolen IP.


RE: I'm Confused.
By NellyFromMA on 8/1/2013 12:32:46 PM , Rating: 2
Evidently, you can no longer to anything "with friends"


Just remember, kids...
By Motoman on 7/31/2013 3:46:11 PM , Rating: 3
A Trojan on your weenie is a good thing. A trojan on your phone is a bad thing.




RE: Just remember, kids...
By MrBlastman on 7/31/2013 4:29:00 PM , Rating: 2
This post is not context sensitive. :P

It was funny, nontheless.


RE: Just remember, kids...
By Monkey's Uncle on 7/31/2013 7:26:28 PM , Rating: 2
Right kiddies! And remember

Don't do drugs.


RE: Just remember, kids...
By Frallan on 8/1/2013 3:45:52 AM , Rating: 2
You are right but I have to add:

Kiddies remember
Don't do Drugs do your Friends!


with friends
By talikarni on 7/31/2013 1:17:11 PM , Rating: 2
They own the name "Words with Friends", NOT "with friends", so therefore their case has no basis. If you look at all the non-Zynga apps and games out there that use the phrase "with friends" in the name, Zynga could be in court until they file for bankruptcy.
Just step aside Zynga and let the market do what it does best, stop trying to force yourself on everyone like the people do on "bang with friends".




RE: with friends
By Kugar on 7/31/2013 4:15:52 PM , Rating: 2
Toys R Us successfully forced Tots R Us, Lamps R Us, and Films R Us to change their names.
So Zynga may have a case.


RE: with friends
By nikon133 on 7/31/2013 6:25:25 PM , Rating: 2
Well... "R Us" is not a proper everyday English, so they might have leverage there.

"With friends", however, is proper everyday English. And "Bang" is nowhere close to "Words". If you can't use "Bang with friends", then you cannot use, say, "Chat with friends" or "Gossip with friends" or "Coffee with friends" or anything else with friends, which would be crazy.


I'm disappointed....
By rudolphna on 7/31/2013 1:10:50 PM , Rating: 2
When I saw it was a Tiffany article instead of a Mick one, I was a little disappointed. While the subject matter is still amusing, there aren't any hidden/tongue-in-cheek puns along the way like there normally would be :<




RE: I'm disappointed....
By chripuck on 7/31/2013 1:27:21 PM , Rating: 2
"Hot and bothered" and "bone to pick" aren't enough innuendo?


stop
By p05esto on 8/1/2013 2:17:13 PM , Rating: 2
Shut up Zynga, you are so lame and keep shooting yourself in the foot. Let it go, you don't own the words "with friends". Deal with it.




Pissed off
By faust67 on 8/2/2013 2:34:28 AM , Rating: 2
They are probably pissed off because they didn't have the idea first.




It's not a new idea
By twit2woo on 8/11/2013 1:43:38 PM , Rating: 2
There's another website "SecretFlame.com" that offers something similar, but not so much aimed at getting laid as discovering which of your aquaintances secretly fancies you, so more of a dating site. It's not an app, and you have to pay a one-off fee of a few dollars (if there's a match you'll be told who paid for the service).




"I modded down, down, down, and the flames went higher." -- Sven Olsen














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