With the Halo 3 multiplayer beta starting today and the
retail release just 132 days away, the Halo 3-related marketing machine is just
getting started. One of the first cross-promotion kits is the special
edition Halo Zune music player, now available for preorder from GameStop.
The special edition music player will be instantly
recognizable by its grey finish with Halo-esque markings. The 30GB drive inside
the Zune will come preloaded with artwork, music and videos from the Halo
trilogy, plus episodes from the Red vs. Blue machinima.
Preloaded videos include various Halo 2 and 3 trailers,
along with three “making of” Halo 3 documentary videos. The first six episodes
of Red vs. Blue are also included, plus a special custom episode made just for
The special Zune will also come with tunes to play right
away, as the complete Halo original soundtrack and two volumes of the Halo 2
original soundtrack will be stored inside. Finally, over 120 different images,
including game concept art, storyboards, paintings, and conceptual marketing
imagery make up the free artwork portion of this Halo-themed Zune.
The special edition Halo Zune is priced at $249.99, just
like every other Zune, and will ship on June 15.