Popular site splits profits 50/50.

It pays to be on YouTube.  The influential video-sharing website has thrived on its concept of user-generated content; now this powerful platform is generating a thriving income for some of its users.

According to
 Business Insider and a study by TubeMogul, 10 independent YouTube partners made over $100,000 in the past year.  The distribution web service, TubeMogul used their viewership data to estimate the annual income for independent YouTube partners which are  designated by TubeMogul as anyone who is not part of a media company or brand.

The analytics and advertising company compiled their estimates from banner ad revenue placed near successfully loaded videos.  The impression cost per banner ad was $1.50, according to the report by TubeMogul.  To determine what to pay out to its rising stars, each partners individual number of views from the past year were added up and divided them by 1,000.  The popular site then multiplied each of their totals by $1.50 and split that number in half.  YouTube shared those profits with those partners down the middle, giving them 50 percent of the profits resulting from their individual numbers.

All of the successful YouTube entities have developed niches that focus on comedy, pop culture, and various topical issues.

The most profitable YouTube celebrity, Shane Dawson pulled in an estimated $315,000.  The popular comedy sketch artist has three different YouTube channels.  

The Annoying Orange, is a comedy web series about talking fruit that netted $288,000.

Philip DeFranco is a YouTube personality who raked in $181,000 for his show.  DeFranco video blogs about pop culture, politics and other topics.   

Viral star Ryan Higa, has 2.6 million subscribers and made $151,000 on YouTube in the past year for videos like "How to be Gangster" and "How to be Ninja".  

Lucas Cruikshank currently has the second most subscribed YouTube channel.  Cruikshank made $146,000 in the past year on the site by portraying himself as "a six-year old named Fred" .  Cruikshank reportedly has a movie about the character that is being backed by Nickelodeon currently in development.
Ian Hecox and Anthony Padilla are part of a comedy duo called "Smosh".  The pair went viral with their most successful video "Pokemon Theme Music" in 2006.  They currently have over 1.7 million subscribers and made $113,000 by partnering with YouTube.

The Young Turks, a show created by Cenk Uygur pulled in $112,000 from the popular site.  The show focuses on political talk and also airs on Sirius Satellite Radio.  

These estimates give you a general idea at what kind of money can be made by having popular video channels on YouTube. However, don't think that Uncle Sam is going to let you get away unscathed if you start brining in a six-figure income on YouTube – you still have to file paperwork with the IRS.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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