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Users have to be invited to participate

Google owns the top video sharing destination on the internet called YouTube. YouTube videos are uploaded by the thousands and most of the people who upload their videos will never make a penny from them.

Google has announced that it is rolling out its YouTube Partnership Program (YPP) that launched back in December of 2007 to more YouTube users. The expanded YPP program means that users who upload one-off videos to YouTube that are able to generate certain traffic and viral qualities will be able to make some money off the video.

Google's Shenaz Zack wrote in a blog post, "Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it. To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service."

Exactly what levels of traffic a video would need to reach to be allowed to enjoy the revenue sharing is unknown. YouTube will monitor videos and when they hit the secret threshold, the person who uploaded the video will get an email with a link inviting them to activate the revenue sharing plan. Once the user opts into the sharing arrangement, Google will begin selling ads against the video.

Zack continued, "Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share into your Google AdSense account each month. Individual video partnerships will not be eligible for many of the benefits of user partnerships, like enhanced channel features or the ability to monetize other videos in your account, so we encourage you to apply to be a member of the YPP."

The only way for users to be paid is to an AdSense Account, if the user doesn’t have an account they will be invited to open one. Prolific video producers have been able to share YouTube revenues on their videos for a long time. Reuters reports that Google says some video producers have made thousands of dollars from their videos already.

The program extension will only be offered in the U.S. to start with and is the latest attempt by YouTube to increase the money it makes from the videos it hosts. YouTube is estimated to post $300 million in revenue this year; however, some analysts expect to see YouTube to lose $500 million. Google expects that YouTube will become profitable soon.





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