Google has announced
that it is rolling out its YouTube Partnership Program (YPP) that
launched back in December of 2007 to more YouTube users. The expanded
YPP program means that users who upload one-off videos to YouTube
that are able to generate certain traffic and viral qualities will be
able to make some money off the video.
Google's Shenaz Zack
wrote in a blog post, "Now, when you upload a video to YouTube
that accumulates lots of views, we may invite you to monetize that
video and start earning revenue from it. To determine whether a
particular video is eligible for monetization, we look at factors
like the number of views, the video's virality and compliance with
the YouTube Terms of Service."
Exactly what levels of
traffic a video would need to reach to be allowed to enjoy the
revenue sharing is unknown. YouTube will monitor videos and when they
hit the secret threshold, the person who uploaded the video will get
an email with a link inviting them to activate the revenue sharing
plan. Once the user opts into the sharing arrangement, Google will
begin selling ads against the video.
Zack continued, "Once
you've chosen to enable revenue sharing, YouTube will sell
advertising against your video and pay you a revenue share into your
Google AdSense account each month. Individual video partnerships will
not be eligible for many of the benefits of user partnerships, like
enhanced channel features or the ability to monetize other videos in
your account, so we encourage you to apply to be a member of the
The only way for users to be paid is to an AdSense
Account, if the user doesn’t have an account they will be invited
to open one. Prolific video producers have been able to share YouTube
revenues on their videos for a long time. Reuters reports that
Google says some video producers have made thousands of dollars from
their videos already.
The program extension will only
be offered in the U.S. to start with and is the latest attempt by
YouTube to increase the money it makes from the videos it hosts.
YouTube is estimated to post $300 million in revenue this year;
however, some analysts expect to see YouTube to lose $500 million.
Google expects that YouTube
will become profitable soon.