YouTube wants to share revenue with its video uploaders
Chad Hurley, co-founder of the popular Internet video sharing web site YouTube, said that the company is working on a plan for users who upload videos to be paid for their contributions. The revenue would be paid only to those who have full copyright of the video they are sharing. The system would use advertisements that may be shown before the actual video clip, according to Hurley. "We are getting an audience that is large enough to give us an opportunity to support and foster creativity through sharing revenue with our users," said Hurley during the World Economic Forum.
While the co-founders originally believed that revenue-sharing would make a community that is more interested in making money rather than helping the site grow, they now believe financial assets will further improve the content shown on the site.
Hurley did not mention how much video uploaders will receive for their efforts. The revenue-sharing system should be implemented in a trial period within several months.
YouTube looks to have a very busy 2007, with the revenue-sharing campaign and copyright-related activities as two of the bigger projects for the site. The company is working on technology that is able to identify copyrighted videos uploaded by users, and is working on some sort of audio fingerprinting so record labels are properly paid.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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