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Print 24 comment(s) - last by masher2.. on Apr 3 at 9:12 AM

PH-DVD promises three times the storage density of Blu-ray and HD-DVD discs

The ink wasn't even dry on the last Blu-ray competitor we reported on, and yet it looks like another has surfaced.  If the current high-definition format wars were not enough, a company called Polarizonics Corp has developed a new standard of high capacity media which promises to increase the capacity of Blu-ray and HD-DVD discs as well as the read rate by a factor of 3 using available polarization techniques.

Sourcewire.com has a press release claiming Brainspark has invested in Polarizonics Corp to help get the technology on its feet. Brainspark is known as an "Internet incubator" as it helps startup companies with great ideas penetrate the market.

PH-DVD has the potential to use red laser technology to push the capacity to more than 100GB per disc, more than 3 times what Blu-ray will be offering and almost 4 times the density of HD-DVDs. With such a high capacity it will be possible to produce high quality, uncompressed, high-definition media that will pave the way for future media standards.

According to the press release PH-DVD uses a special polarization technology which requires very little modification to the current manufacturing processes:

Importantly Polarizonics Technology requires no change in the disc structure itself, and present mass replication equipment can be used without modification or additional costs. Hence, PT can be brought to market within a very short time scale. The PH-DVD format also introduces a new hardware level suppression of the possibility of unlicensed replication piracy...Polarizonics Technology (PT) simply introduces optical modulation and detection mechanisms to employ the polarization characteristics which, although are present, are currently unused in physical disc formats.

Polarizonics Corp already has a list of investors which includes Brainspark as well as private investors to back the company up financially but adoption of another standard or technology may take a little more effort for it to become something of value in the optical storage industry.  Interestingly enough, Polarizonics was looking for an Optical Disc Drive Engineer just last year, claiming:

Start-up company looking for an engineer with experience in building and/or testing optical disc drives and/or optical memory testing stations. It is an exciting ~6 months R&D project, with high salary and possible stock options for a senior candidate. Experience with building of microscopes may also be appropriate. Part-time consulting (e.g., 3 days a week) may be an option. The task at hand is the building of a table-top dynamic testing station for a new optical memory format. Being a part of a small engineering team, including some well known University professors, will be a rewording experiance.

Polarizonics was looking for a $500,000 backer as recently as a month ago.


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This article is over a month old, voting and posting comments is disabled

First comment (second, actually) sums it up...
By clementlim on 3/31/2006 10:32:46 AM , Rating: 2
Like PseudoKnight said, April Fool...Brainspark? Wow, that's sheer "creativity"...TomsHardware can do better, no wait, even GameSpot is better.




By masher2 (blog) on 3/31/2006 10:37:01 AM , Rating: 2
www.brainspark.com. They have press releases stretching back 7 years, and writeups in major financial publications back nearly as far. Doesn't sound like a prank, now does it?


By PseudoKnight on 3/31/2006 7:26:19 PM , Rating: 2
Brainspark is the investment company. If this is a prank, then Sourcewire is involved with it. That doesn't seem to be too much of a stretch.

I can't think of a better prank to pull considering the anxiety in the community over multiple next-gen media formats. Until we get another source I'm going to have to continue to consider this a prank. But to be honest, I don't really want it to be. Nothing like a 3rd product to shake up the market.


By mechwarrior1989 on 4/2/2006 3:15:51 AM , Rating: 2
It won't shake up the market if no one pays attention to it. Mere existance doesn't mean that people have to actually view it as competition. Sony or some other company could just strong arm it out of the wya.


By masher2 (blog) on 4/3/2006 9:12:30 AM , Rating: 1
> "Until we get another source I'm going to have to continue to consider this a prank"

How about the US Parent Office. Polarizonic's founder has a pending application (#20060028962) on just this technology.


groan
By PseudoKnight on 3/30/2006 4:16:40 PM , Rating: 3
no more... please... I say we vote HDDVD off the island. There's now no appeal to it though it's going to get out the door faster regardless of how fast this is manufactured. I just want a long term solution and 100GB+ discs are just that.




RE: groan
By PseudoKnight on 3/30/2006 4:20:19 PM , Rating: 2
nice prank, btw.


prank . ? .
By RyanHirst on 3/30/2006 7:40:23 PM , Rating: 2
Hmmmm... it does smell a bit fishy two days before april doesn't it? RED lasers? Ahem.........


A Format to end the format war
By stupid on 3/30/06, Rating: 0
RE: A Format to end the format war
By stupid on 3/30/06, Rating: 0
RE: A Format to end the format war
By Sunbird on 3/31/2006 2:24:45 AM , Rating: 1
By Sunbird on 3/31/2006 2:26:25 AM , Rating: 1
RE: A Format to end the format war
By bamacre on 3/30/2006 5:03:47 PM , Rating: 2
MS has that patented already.


RE: A Format to end the format war
By Wonga on 3/30/2006 5:38:02 PM , Rating: 2
LOL :D


holographic
By kattanna on 3/30/2006 5:02:34 PM , Rating: 2
i think i will wait for the 300GB holographics disks/players to come out this year

the drives may be a llittle spendy up front..but man..300GB on a single disk..to start with







RE: holographic
By neihrick on 3/30/2006 6:32:31 PM , Rating: 2
those are for backups and mainly corporate use, optware will more likely be consumer grade hvd


Haw-Haw
By feraltoad on 3/30/2006 8:22:51 PM , Rating: 2
I'll laugh my ass off if this takes off and leave Bluray and HDDVD in the cold. I don't see why it couldn't; not like the others are prime-time yet anyway. It will really have traction if the manafactures just have to do a little bit of retooling.




RE: Haw-Haw
By latino666 on 3/30/2006 8:42:53 PM , Rating: 2
Me too. I rather see this do better then Bluray and HDDVD.


Its for real
By masher2 (blog) on 3/31/2006 12:56:02 AM , Rating: 4
First of all, the DailyTech article is in error...the author has once again misunderstood his source, sigh. Polarizonics is (apparently) exploiting latent polarization information to increase the capacity of all discs (red laser, blue, whatever). Obviously this would lead to a automatic doubling of capacity....they're claiming a tripling, though, and I'm unsure exactly where the remainder is coming from. Data encoding perhaps.

Still, a tripling is a long way from "100 GB discs with a red laser".

All the people listed as associated with the firm have decent reputations... I happen to know one of them slightly, as we work in similar fields. So I strongly suspect this is far from an April Fool's prank.




title
By Visual on 3/31/2006 4:41:19 AM , Rating: 2
the numbers are way off... 3 times BD and 4 times HDDVD?
BD is 25GB/layer, with 50GB discs available this year and 100GB next year. if this new tech is "more than 100GB", then it's either 4 times DB or 2 times BD, depending on which BD discs you compare. not 3 :p

nitpicking aside, this tech can very well be used with blue laser, so it's not so much competition as it could be a complement. i hope they can incorporate it into future BD standards fast enough.

and i dont know if holographic storage already encodes data in the beam polarisation, so it'd be interesting if this new tech can lead to capacity increases there... it may even turn out that it was derived from the current holographic storage research




RE: title
By masher2 (blog) on 3/31/2006 8:18:55 AM , Rating: 2
> "it's not so much competition as it could be a complement."

Exactly so.

> " i dont know if holographic storage already encodes data in the beam polarisation, so it'd be interesting if this new tech can lead to capacity increases there"

No, you pretty much need to control the beam polarization during holographic encoding, so you couldn't combine the two techniques. However, even with a red laser, holographic storage already has a data density of at least 20 Tbits/cc, so we're a long way from exploiting that potential.


well..
By Wwhat on 3/30/2006 9:38:21 PM , Rating: 2
Well this was bound to happen, they postponed blu-ray and hddvd so long that the technology is becoming superceded.





Foolish times!
By Clauzii on 3/30/2006 10:02:16 PM , Rating: 2
...more than 100GB per disc, more than 3 times what Blu-ray will be offering and...

Blu-Ray is 50GB... so 2 times would be correct..

This is Aptil....:)




heh
By Quiksel on 3/30/2006 11:15:49 PM , Rating: 2
you don't need a Ph.D. (yuck yuck) to see that PH-DVD isn't for real... ROFLOL




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