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Print 10 comment(s) - last by noonie.. on Mar 6 at 7:31 PM

Yahoo CEO says she prefers Google Maps to Yahoo Maps

Yahoo is still a big player in the search world sitting in the number two spot behind the Google behemoth with Microsoft trailing in a distant third position. The poor financial performance of Yahoo and failed talks with Microsoft to purchase the company ultimately led to Yahoo's Jerry Yang stepping down as the CEO of the company and Carol Bartz was appointed as the new CEO.

Bartz was at the Morgan Stanley Technology conference where she spoke about the company and what its future plans are at this point. Bartz was asked about new negotiations with Microsoft to buy Yahoo's search business and she said, "We're going to negotiate as companies negotiate, privately."

The new CEO of Yahoo also said that she and the company are looking at all areas of operation and will make whatever cuts are needed to return Yahoo to profitability and its former glory.

Bartz said, "Everything is open for examination. I feel in this time we need to make sure we are running very tight fiscally so we can spend. Where we should do M&A, where we should sell, acquire, whatever … then we can make a decision based on a sound organization."

EWeek reports that Bartz also told attendees that Yahoo is in a strong negotiating position with other companies given its assets. Of course that is what Yang thought too when negotiating with Microsoft and that got him ousted from the company.

Since taking the top spot Bartz has been making significant changes at Yahoo that have resulted in some executives leaving the firm. Yahoo's CFO Blake Jorgensen left the company recently along with other upper management personnel.

Bartz talked about the changes at Yahoo and executive departures in a blog post writing, "We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using [Yahoo] every day, it will better enable us to deliver products that make you say, 'Wow.'"

Bartz is looking at email as one of the anchors for Yahoo's business and she says that she ordered ads to be stopped on the companies email service in countries with low bandwidth to provide a better user experience. She said that the ads were slowing down the service and frustrating users. Bartz also said that she prefers Google Maps to Yahoo Maps and thinks that Yahoo has paid little attention to the application.

Bartz's future vision for Yahoo is to turn it into a portal that is continually visited by its users. She said, "I want the users to wake up in the morning, log into Yahoo, see what’s important, and I want them to do that before they go to bed at night. To do that, we owe them a fun experience, an easy experience, [and] a non-frustrating experience."



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Why would you even say that
By JasonMick (blog) on 3/5/2009 9:10:05 AM , Rating: 1
quote:
Yahoo CEO says she prefers Google Maps to Yahoo Maps


Some will disagree, but I ask why would you even say that as the CEO of Yahoo?? I mean even if its true, its just disheartening your already nervous employees.

I'm sure the Yahoo Maps team doesn't need to be told that Google is whooping them. Bartz's comments seem pretty unconsidered. For all Yang's problems at least he didn't go ripping on his company's business units and saying that he preferred Google.

I hope Yahoo turns around because competition is whats best for the consumer. It certainly seems to have a lot of promise with its TV offerings. But I don't know if Bartz is the leader they need to do it.




RE: Why would you even say that
By Sir Picto on 3/5/2009 11:28:10 AM , Rating: 3
I think the point precisely is to ease the fears of Yahoo employees. A bit of honesty is always refreshing. It's horrible when your boss and their boss convince each other that your company is the best and therefore has no reason to worry about competition or mark value or image.


RE: Why would you even say that
By foxtrot9 on 3/6/2009 12:43:52 PM , Rating: 2
Exactly, I remember hearing the same thing from the CEO in charge of the investment bank I used to work at until it all ended...


By mikefarinha on 3/5/2009 11:47:01 AM , Rating: 4
It's called honesty and it can go quite far with users and customers these days. Especially with all the corruption going on in Wall Street and Washington.

It also shows that she isn't blindly saying Yahoo! is the best, she is making a call-to-action for Yahoo! employees in what to improve.


By Arribajuan on 3/5/2009 11:47:50 AM , Rating: 2
Sometimes people just need a slap in the face to wake up.

I am not sure if that was the right slap to the right people though.


RE: Why would you even say that
By TimberJon on 3/6/2009 11:33:47 AM , Rating: 2
Mick, that's because Yang didnt give a yang about the goings-on. He was along for the ride. What significant projects/changes did he promote or back during his stay? He was ambitious with blinders on his face. He got so far up his own ass that he couldn't hear the music. So when anyone suggested that Yahoo could benefit from this, or multiply it's profits from that, or that M$ was so desperate that they might just offer a higher $ amount than what was bid, he jumped on it all on a whim and a head rush. In the smallest business environment there are RISKS, and everything you do, say, smell like, what you look like, how you look at others, posture, etc.. is weighed against risks.

I saw this guy as acting as if there were no risks or consequences. Just talking, or saying whatever his aide(s) wrote up for him. (bush?)

If Jerry or his "team" were to truly weigh the risks involved, they would not have pushed the envelope on the counteroffer. It was TOO risky, and while he was hoping for glory and to make a bit of history, he succeeded, but only in providing an example of what NOT to do.

Personally? I would have Treed my assets, Gauged the income from each product/sector/department, looked into improvements/cutbacks to increase profitability... and then write an acceptable loophole in the contract that allows Yahoo to continue to expand in particular areas associated with the acquisition to further their business and keep their primary foundation intact.

Of course they would have handed it over with some rules and caveats in place, but I wouldnt trust that executive wing to be able to align furniture at right angles, much less pay attention to the company's interests and not their wallets.

My 2¢


By slashbinslashbash on 3/5/2009 9:40:13 AM , Rating: 2
I prefer Mapquest. --That's a good one, too.
Google Maps is the best. --True dat -- Double True!




By TimberJon on 3/6/2009 11:41:28 AM , Rating: 2
Umm... Mapquest maybe wasn't always but now is, one of the worst maping systems available.. Many tech-heads/technophiles will concur. The latest addition to customize & show a map for each line item is priceless. Street view? oh yea.


Umm...
By bkslopper on 3/5/2009 10:05:38 AM , Rating: 2
Zerg rush. That's a strategy, isn't it?




By noonie on 3/6/2009 7:31:19 PM , Rating: 2
If Yahoo would have been bought by MS that would have been the end of product development and the demise of a good product within 6 months. MS has proven itself incompetent in this area and the purchase of Yahoo would not have replaced the ineptness of MS management in this area. The internet is better off with Yahoo as a separate entity. MS no longer has the money and the luxury of using the shotgun approach to new product development. It can no longer continue to have bad new products. The ineptness must be purged if they want to remain a viable company. Don’t get me wrong, I use MS products but something happened in about 2002 to make MS a much less viable company. I’m sad to see the end of an excellent company but I suspect someone will be replacing Microsoft in the next decade. Who knows, maybe IBM will have a come back.

For my REGION I prefer Yahoo maps to Google maps! Please don’t mess it up! It provides MUCH better routes than Google!!!

Just because your books look good for the next month or two doesn’t mean the company has viable products and is healthy. Don’t sacrifice short term gains for long term viability.

Unfortunately I suspect most of the best thinkers (management and product developers) have already left the company. If they can be brought back that would be good. The best people don’t have trouble finding work no mater what the unemployment figures are. Please treat the few dedicated best thinkers well, they may be impossible to replace.




"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














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