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PayPal and Yahoo are teaming up to compete against Google Checkout

Yahoo and PayPal are now using a custom icon for online merchants who advertise on Yahoo and let customers use the PayPal Express Checkout service.  The Yahoo PayPal Checkout, very similar to Google Checkout, is a new service that Yahoo and PayPal announced earlier in the week.

The partnership between Yahoo and PayPal appears to be a counter move against the Google Checkout payment service, which currently offers perks to vendors who also advertise on Google.  The agreement will offer "a streamlined purchase process" for PayPal customers while adding further legitimacy to the Yahoo ad network.

When users search for an item on Yahoo Search, some results shown include links to retailers that are in the Yahoo Sponsored Search program – in the form of a blue shopping cart icon. Users can then click the blue icon to be taken to a secure purchasing site.

Both Yahoo and PayPal have worked together in the past -- last year, Yahoo made PayPal the lone third-party provider for the online program, and Yahoo became the main provider of graphical ads on eBay's web site.

Perks include a free $100 credit card for Yahoo ads and free PayPal processing until 2008.

The new blue shopping cart icons are already being used by some vendors. Vendors can join the program for free.


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Not surprised
By creathir on 4/19/2007 3:02:21 PM , Rating: 2
I wondered how long it would be before the Pre-DotCom-Bubble-Burst companies joined forces to take on Google.

Google never did have to learn the lesson that the other had. Eventually, their stock will do what the others did in 2001. It will just about have to.

Quite interesting indeed.

- Creathir




This is not a good thing
By cstmdsm on 4/22/2007 2:08:12 PM , Rating: 2
With PayPal being the next Enron this will create more problems than Yahoo could ever forsee.

www.Paypalwarning.com
www.PaypalSucks.com




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