Yahoo still struggling, but hopes to fix things up
Yahoo hopes to rebound in the coming
years after multiple years of losing visitors, and plans to triple
its operating profit by 2012, according to numerous media
reports.
The company reportedly fixed some of its short-term
problems -- but it should be interesting to see if Yahoo can still
compete with Google, as most of the company's long-term problems
remain.
Yahoo has been under constant pressure to make a
serious change -- which happened when CEO Jerry Yang was ousted in
favor
of new CEO Carol Bartz. Under Yang's control, Microsoft,
led by CEO Steve Ballmer, couldn't take over the company, with Yang
requesting more money.
Although the acquisition never took
place, independent analysts and some Yahoo shareholders blamed Yang.
The company's operating margins and revenue have continued a slide,
but officials now hope to boost
margins by 20% over the next three years.
Yahoo will still
rely on search services, but likely will attempt to expand further if
it wants to compete with Google. Despite a failure to complete
an acquisition, Microsoft with its Bing search engine will
work with Yahoo on searches, hoping to finally piece together the
winning formula to topple Google.
A combination of search,
news, e-mail, instant messaging and similar services will keep the
company relevant, with Yahoo hoping to generate more revenue by
displaying better search ads next to search results.
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
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