DailyTech - Yahoo Looks to Undergo Changes, Come Back Strong

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Internet Yahoo Looks to Undergo Changes, Come Back Strong
Michael Barkoviak - November 2, 2009 8:23 AM

12 comment(s) - last by mindless1.. on Nov 4 at 12:10 AM

Yahoo still struggling, but hopes to fix things up

Yahoo hopes to rebound in the coming years after multiple years of losing visitors, and plans to triple its operating profit by 2012, according to numerous media reports.

The company reportedly fixed some of its short-term problems -- but it should be interesting to see if Yahoo can still compete with Google, as most of the company's long-term problems remain.

Yahoo has been under constant pressure to make a serious change -- which happened when CEO Jerry Yang was ousted in favor of new CEO Carol Bartz. Under Yang's control, Microsoft, led by CEO Steve Ballmer, couldn't take over the company, with Yang requesting more money.

Although the acquisition never took place, independent analysts and some Yahoo shareholders blamed Yang. The company's operating margins and revenue have continued a slide, but officials now hope to boost margins by 20% over the next three years.

Yahoo will still rely on search services, but likely will attempt to expand further if it wants to compete with Google. Despite a failure to complete an acquisition, Microsoft with its Bing search engine will work with Yahoo on searches, hoping to finally piece together the winning formula to topple Google.

A combination of search, news, e-mail, instant messaging and similar services will keep the company relevant, with Yahoo hoping to generate more revenue by displaying better search ads next to search results.

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anand

By Fanatical Meat on 11/2/2009 8:43:42 AM , Rating: 2

speaking of coming back strong when will the damn forums work again?

RE: anand

By Zstream on 11/2/2009 8:47:02 AM , Rating: 2

Yeah! What he said!

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RE: anand

By mindless1 on 11/2/2009 9:11:18 AM , Rating: 1

Anybody notice a LOT of different websites' forums have been malfunctioning over the past 3 days or so? They don't even seem to all use the same forum software, it's very strange.

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RE: anand

By Schadenfroh on 11/2/2009 9:27:12 AM , Rating: 2

The AT forum team is working hard to implement the FuseTalk bugs in vBulletin. Please be steadfast as the timewarp bug is very hard to reproduce with vBulletin.

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RE: anand

By Fanatical Meat on 11/2/2009 9:39:16 AM , Rating: 2

An update or ETA when it will be complete sure would be welcome

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RE: anand

By Capt Caveman on 11/2/2009 10:09:04 AM , Rating: 2

I wouldn't expect it to be anytime soon.

Getting back on topic. Yahoo is still my primary news portal.

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RE: anand

By Jedi2155 on 11/2/2009 9:27:40 PM , Rating: 2

Email and my news portal as well. I have all my RSS feeds on My Yahoo homepage. Even though I don't use the search I use a number of other features on yahoo I would hate to lose.

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Boost profit 3x?

By PandaBear on 11/2/2009 3:17:53 PM , Rating: 2

That smells massive layoff to me.

Seriously, if they want to compete with Google, it's easy:

Get those darn banner and graphics ads off their sites, these stuff slow me down and are annoying as hell.

RE: Boost profit 3x?

By bigboxes on 11/3/2009 12:10:51 AM , Rating: 2

Ads?? FF + AdBlock = :)

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RE: Boost profit 3x?

By mindless1 on 11/4/2009 12:10:29 AM , Rating: 2

They do make the homepage look cluttered, but as mentioned Adblock Plus will take care of many, and the page doesn't load slow even with them.

Some people like them though, remembering that Yahoo IS #2 in search still, and would be #1 if it weren't for that wildcard we call google meaning they still beat out a lot of search engines with much more streamlined pages.

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