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Print 23 comment(s) - last by fownde.. on May 27 at 9:41 AM

Yahoo admits Google has won search war

Yahoo was once one of the biggest internet companies on the planet, but has fallen on hard times in the last few years after Google exploded onto the search market and rapidly replaced Yahoo as the search engine of choice for many users.

Adding to Yahoo's woes were the long and drawn out talks between it and Microsoft that ultimately ended in the resignation of Jerry Yang and significant layoffs of Yahoo staff. Yahoo is now looking at expanding its services into the popular social networking realm and is eyeing acquisitions despite it shaky footing in the market.

Reuters reports that Yahoo is looking to purchase companies that will help it to become a player in the social networking industry and help it to revamp its family of products. Yahoo's CTO Ari Balogh told Reuters, "It's a good time to be buying now."

Balogh decline to specify the names of any companies that Yahoo was considering purchasing, but he would say that the country's number two search engine has had conversations with companies about partnerships and other possibilities. One of the possibilities mentioned is building out the Yahoo platform and basic computing in addition to search.

Balogh said, "I can guarantee you there will be some acquisitions, and we will do some stuff in-house."

Yahoo admits that Google has won the current search game, but believes that the future of search is more than "10 blue links." Balogh continued, "The thing I will tell you is that, core to great experiences for people online may not necessarily be this version of search. I believe search is going to be far richer ... there's a whole other round or two to go in the search game and that's where we intend on playing."

Yahoo's profits are down, as are most search companies in the current economy. Yahoo earned $118 million in the first quarter of 2009, a drop of 13% year over year with sales totaling $1.58 billion. Balogh also said that Yahoo would be releasing a fantasy sports application for the iPhone this year and Yahoo will be introducing features that tie a user's personal setting and preferences for Yahoo together between a PC and their phone.

Balogh told Reuters, "For how many incredible applications we could have and should have, for all the experience on Yahoo, we are terribly under-represented."

Yahoo feels that its high number of users gives it an edge in social networking and that it can swiftly launch and build out a social networking backbone with "tuck-ins" of interesting products that are being developed by other firms.

Balogh said, "We're getting the pulse of companies you might not know about as well as interacting much more aggressively with companies you do."

Many still believe that a search deal between Microsoft and Yahoo could happen. Steve Ballmer has stated that a deal is still possible and Balogh points out that any search deals would have to be approved by the Yahoo board.



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Hmmm Yahoo still not getting it
By NuroMancer on 5/22/2009 11:06:50 AM , Rating: 4
"I believe search is going to be far richer ... there's a whole other round or two to go in the search game and that's where we intend on playing."

I don't know about the rest of you, but one of the reasons I use google is the clean interface. Not something with a million links, flash presentation, and every other rich presentation technology possible to put on one web page.

I do hope that Yahoo can come up with something invovative as competition is great for us, the consumer :)




RE: Hmmm Yahoo still not getting it
By arazok on 5/22/2009 11:17:44 AM , Rating: 3
Google won me over by providing more relevant results. I could care less about how flashy/boring the search page is. I’m on the internet to find information, and I’ll use whoever facilitates that goal.

I like Yahoo news, so Yahoo is still my home page. I just don’t search with them.


RE: Hmmm Yahoo still not getting it
By Joz on 5/22/2009 11:30:27 PM , Rating: 2
I agree with your first sentance. But I disagree with your second.


RE: Hmmm Yahoo still not getting it
By therealnickdanger on 5/22/2009 11:31:06 AM , Rating: 2
I'm with you on this one, for sure. Google's page loads faster than everyone else's and almost always succeeds in finding what I'm looking for - with no garbage getting in the way. I prefer the clean, simple look as well.

I have used Live search (superior mapping and aerial photos) for normal searches, but there are two problems with it. A) it finds the same information as Google, but slower due to all the effects the page has to generate; B) doesn't find what I want.


RE: Hmmm Yahoo still not getting it
By ggordonliddy on 5/22/2009 2:00:29 PM , Rating: 4
quote:
Google's page loads faster than everyone else's and almost always succeeds in finding what I'm looking for ...

I have used Live search (superior mapping and aerial photos) for normal searches, but there are two problems with it. A) it finds the same information as Google, but slower due to all the effects the page has to generate; B) doesn't find what I want.


That doesn't make sense. You say Google (at least usually) finds what you want, and that Live Search gets the same results as Google but doesn't find what you want.


By someguy123 on 5/22/2009 6:33:21 PM , Rating: 2
You're reading it wrong, it says that it either finds the same info as google, but loads slower than google, or it doesn't find what he wants at all.


RE: Hmmm Yahoo still not getting it
By Motoman on 5/22/2009 12:27:28 PM , Rating: 2
Yes. The Yahoo home page is a total cluster$*#@. I don't even want to look at it.

I use WebCrawler most myself, which also has an exceedingly clean interface. But the point stands...Yahoo and other search sites like it are just too freaking annoying to look at.


RE: Hmmm Yahoo still not getting it
By poundsmack on 5/22/2009 12:27:57 PM , Rating: 2
for those who complain about bloat while using yahoo: http://search.yahoo.com/

nice and simplistic. Personally I prefer yahoo to google. Not that google isn't good, but everything i need is there on yahoo so I have had no reason to ditch it in favor of something else.


RE: Hmmm Yahoo still not getting it
By Motoman on 5/22/2009 3:14:51 PM , Rating: 2
...number of average web surfers who could be bothered to remember to type "search" instead of "www": 8.

If Yahoo would use that as their main "www" page then maybe people would use them.


RE: Hmmm Yahoo still not getting it
By PrinceGaz on 5/22/2009 4:42:57 PM , Rating: 2
Don't most people have their preferred search-engine set up as their browser's homepage anyway, so they never have to type anything to reach it?


RE: Hmmm Yahoo still not getting it
By Motoman on 5/22/2009 5:05:19 PM , Rating: 2
..."most" people have no idea how to do such a thing, and likely would not comprehend the question if you asked them.

Whatever the home page is on their default browser as it came out of the box is probably what it is now for the vast majority of all consumers.


By Muskrat Matt on 5/23/2009 12:40:36 PM , Rating: 2
sad but true.


RE: Hmmm Yahoo still not getting it
By afkrotch on 5/26/2009 9:03:52 AM , Rating: 2
I use a blank homepage. I don't always need to go to a search engine as soon as I open my browser. I'd rather have my browser pop up quicker.


RE: Hmmm Yahoo still not getting it
By fownde on 5/27/2009 9:41:00 AM , Rating: 2
Completely agree. I do searches maybe half (if that) the time I open a browser. Most of the time I know which page I'm going to so wasting my time loading some random homepage is annoying.
I do agree with the others that many just use whatever search engine is their default and wouldn't know how to change their homepage. My parents and in-laws are great examples of this.


Glaring factual error.
By borowki2 on 5/22/2009 9:32:22 AM , Rating: 3
Yahoo started out as a web catalogue site. It didn't have its own search technology until the acquisition of Inktomi and Overture in 2003. Before that search on Yahoo was provided by Google. Seriously, get your facts straight.




RE: Glaring factual error.
By Regs on 5/22/2009 11:34:20 AM , Rating: 2
I want to know DT's sources. I imagine they just compile their news from other websites.


RE: Glaring factual error.
By borowki2 on 5/22/2009 12:36:21 PM , Rating: 2
The error was just a little turn-of-phrase, calling Yahoo "one of the oldest search engines." It's been corrected.


Google is going to be tough to stop
By Smilin on 5/22/2009 11:43:11 AM , Rating: 2
Google has turned into a verb which is every competitors nightmare.

MS was doing some research testing with Kumo and letting people rank the results on various searches.

When they did it blind Kumo was doing well.
When they displayed who the search engine was with Google came out ahead. This happened even when they swapped the results so that the "Google" results were really from Kumo.




Bye bye Yahoo
By buffalo on 5/22/2009 4:55:54 PM , Rating: 2
I was one the YAhoo supportors before. We had our business hosted on Yahoo server. But..........Not anymore after giving business to them 4 year after, why? I have to say good bye to Yahoo after they screw up our business w/o any explaination.

Don't care what they are doing now.




Hmm
By Acolade on 5/22/2009 7:51:11 PM , Rating: 2
quote:
I could care less about how flashy/boring the search page is.


Could you please tell us how much less you could care? is it a fraction? a smidgeon? or do you not care at all?




By Ozziedogg on 5/25/2009 5:21:20 PM , Rating: 2
If Yahoo had a facebook page:

"Yahoo is feeling rather irrelevant"

"You have 0 friends"

"The American Public has invited you to play "Go and Liquidate yourself! "

:D




Google has been bigger and better for years
By Hudly on 5/22/09, Rating: -1
By MrPeabody on 5/22/2009 1:43:29 PM , Rating: 1
Doesn't Yahoo have a free e-mail component to their services? Surely they've received a few e-mails by now that would help them with this.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins














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