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Yahoo and Google are in a battle for dominance in the mobile search department

Yahoo recently unveiled a new Internet search engine that will allow users with mobile phones to receive locally relevant answers.  Yahoo hopes the move will put the company ahead of Google, its main Internet search engine rival.  The search capabilities will be implemented on every mobile phone that has an Internet browser -- with more than 85 percent of mobile users able to use Yahoo's oneSearch service.

The Yahoo! Go oneSearch is designed so that users can search for something and get instant answers with one click.  Yahoo believes that most users who search for something over the Internet are looking for something locally as opposed to something of national or international importance.

"We are delivering the results consumers want with just one search, not a list of web links," said Marco Boerries, senior vice president of Yahoo's Connected Life Business unit.

The service will first launch in the United States, with select international markets targeted for later in the year.

Both mobile providers and Internet companies are utilizing the growing popularity of mobile phones that come with web browsing capabilities -- more e-mail, online maps, directions, Internet browsing, etc. are all becoming popular tools for phone users.

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By crystal clear on 3/21/2007 7:03:27 AM , Rating: 2
M$ has its response to this-indeed a very expensive one!!!!


Last week Microsoft announced the acquisition of TellMe Networks, a deal believed to be in the $900 million to $1 billion range. It's easy to overlook this acquisition as "yet another Microsoft buy," but given that this is the biggest purchase Microsoft has made since 2002, a closer look is merited.

“Speech is universal, simple and holds incredible promise as a key interface for computing,” said Steve Ballmer, chief executive officer of Microsoft. “Tellme brings to Microsoft the talent, technology and proven experience in speech that will enable us to deliver a new wave of products and revolutionize human-computer interaction.”

Tellme is a leader in voice services for the phone, including its popular mobile search services on 1-800-555-TELL. Founded in 1999, the privately held company answers millions of calls every day for information such as finding local businesses, driving directions, sports scores, stock quotes, weather, news, movie show times and more. Businesses use Tellme’s voice services and platform to provide customers with voice-access services ranging from banking to package tracking. These services are built on Tellme’s voice platform that analyzes caller requests to continually improve the system’s accuracy and overall caller experience.

Tellme was founded with the idea that anyone should be able to simply say what they want and get it from any device, starting with the phone,” said Mike McCue, co-founder and CEO of Tellme. “Now, with Microsoft, we’ll be able to extend that vision to millions of businesses and consumers around the world.”

This acquisition will mark an important step forward in Microsoft’s strategy for delivering software plus services that put people at the center of technology solutions in the office, at home and on the go. For more than a decade, Microsoft has enabled speech, handwriting and touch as forms of natural user input, making computing and digital devices easier to use. Combining Tellme’s technologies with Microsoft’s existing and future products and services will help improve the way people use voice to find, use and share information.

Not Surprised.
By Mitch101 on 3/21/2007 9:46:43 AM , Rating: 2
I dont know what has happened with Google but for the last couple of months a lot of searches bring me to sites of nothing but google ads and no real content.

Ive gone back to Yahoo and occasionally MSN. I think the competition Google brought made the other search engines better than they were. Yahoo and MSN seem so much better now than google.

Local Answers
By GaryJohnson on 3/21/2007 3:07:05 PM , Rating: 2
I'm guessing in order to get local answers, the service needs to know your location.

Does that mean this service tracks your location through your phone?

click fraud....
By crystal clear on 3/22/2007 8:27:18 AM , Rating: 1
Yahoo names executive to combat online ad fraud
Thu Mar 22, 2007 2:19am ET

SAN FRANCISCO (Reuters) - Yahoo Inc. has named a senior executive to lead the company's efforts to combat click fraud in its Web search advertising business, the company said on Wednesday, in a bid to reassure advertisers.

Yahoo, the No. 2 provider of pay-per-click ads behind rival Google Inc., said attorney Reggie Davis, a seven-year veteran of the company, will take on the newly created post of vice president of marketplace quality.

The Internet media company also disclosed for the first time that it discards as invalid or of inferior quality 12 to 15 percent of the time Yahoo users click on its advertisements. In cases of invalid clicks, Yahoo does not charge advertisers.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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