 Yahoo's heart is saying Microsoft, but its mind is saying Google. (Source: Deviantart)
Yahoo Japan says Microsoft's Japanese language offerings were insufficient, strange relationship triangle arises
Remember
Yahoo and Google's short-lived
advertising deal, which came about shortly after
Microsoft's failed
purchase attempt of the company? Just when it seemed
Microsoft and Yahoo were merged
at the hip and going to ride off into the sunset together
holding hands, along comes Google again looking to play the
home-wrecker.
Google has scored
a deal with Yahoo Japan to become the exclusive engine
provider for the company's search. Information from Yahoo's
portal will be funneled directly to Google's network of sites, and
the pair will cooperate closely on many efforts.
The deal is
very significant as Yahoo Japan is the most used search engine in
Japan. It is perhaps inaccurate to call Yahoo Japan a part of
Yahoo (U.S.). The American search engine company owns one third
of the Japanese firm. It indicated that it would support its
Japanese property, despite the fact that it picked Google's search
engine over Bing -- Microsoft's search engine that power Yahoo's U.S.
search portal.
Microsoft, though, is infuriated that Yahoo
Japan has moved in with Google. It say the deal likely violates
antitrust laws. It comments:
This
agreement is even more anti-competitive than Google's deal with Yahoo
in the United States and Canada that the Department of Justice found
to be illegal. (The) deal would have locked up 90 percent
of paid search advertising. This deal gives Google virtually 100
percent of all searches in Japan, both paid and unpaid. It means
there will be no search competition in Japan and that Google will end
up controlling all personal search information for all Japanese
consumers and businesses.
Masahiro
Inoue, Yahoo Japan President, however, said the decision was merely
the best business move for his company. He says that they
evaluated Microsoft first, but among other considerations found its
Japanese language search options to be sub-par. Google
delivered a much higher product, in his engineer's opinion.
The
deal could prove a crucial one for Google's worldwide efforts, at a
time when its facing the thorny task of mending
broken ties with the world's largest population of internet
users, China. Its also a sign that the company's investment in
foreign language support is about to pay off handsomely, and a
warning sign that Microsoft would be wise to focus on such support if
it does not want its long-floundering search efforts to fall further
behind.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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