Yesterday was a chaotic day for fans of satellite radio: Sirius XM took the opportunity to shuffle its channel offerings Wednesday, as part of a larger effort to consolidate redundant programming between two formerly-competitive networks.
While XM and Sirius will remain separate networks, much of the programming unique to one network is now available on both. Customers can expect their channel listings to update – if they haven’t already – the next time they power on their satellite radio, and the update is supposed to take between 2 to 5 minutes to download.
Both XM (PDF) and Sirius (PDF) posted their updated channel lineups, as well as a breakdown of specific changes (XM, Sirius).
Reports indicate a fair amount of confusion among satellite radio customers, and fan forums for both networks are buzzing with lamentations over missing stations and contempt for the new offering. Even XM radio DJs Opie & Anthony, who Washington Post blogger Mike Musgrove called “XM’s answer to Howard Stern,” expressed distaste for the seemingly silent switch.
“It's a very exciting and a very sad day for satellite radio,” said Greg ‘Opie’ Hughes on his program Wednesday. His particular complaint centered around the death of the “Audio Visions” channel, which offered a selection of soothing, New Age music. “I guess [subscribers] got the new channel lineup and people are not happy.”
“Satellite, in its inception, was supposed to be this thing with a lot of niche programming,” said partner Anthony Cumia. “Now it seems like they're just kinda going for what is on regular radio, they're wiping out a lot of those little niche programs and stations that people kinda liked.”
Technologoizer notes that fans of both networks are uncomfortable with more than just the “abrupt” channel rearrangement. XM fans objected, for example, to many of the new stations’ habit of identifying themselves more often – a trait reflective of Sirius’ reputedly “more FM” feel.
The Washington Post reported last month that Sirius XM Radio Inc. laid off more than 50 employees after the merge, including on- and off-air talent at stations ranging from oldies to modern rock. At the time, the company provided no comment. Analysts expected the layoffs as to occur as part of the company’s efforts to trim redundancies.
Sirius XM posted a whopping $4.88B third-quarter loss, resulting mostly from an impairment charge that saw the company reducing the value of its assets. Ignoring the charge, company losses are pegged at $217 million despite reportedly strong revenue growth. Its stock price is currently trading at 27 cents, down from $1.50 in August.