“It is easy to say, it is more difficult to do" -- Bruce Sewell, Apple general counsel and senior vice president of legal and government affairs

Xiaomi has big aspirations when it comes to smartphone sales. Xiaomi has already put a hurtin’ on Samsung, surpassing the South Korean electronics giant (and even Lenovo) in Chinese market smartphone shipments during Q2. In addition, pricing pressure from both Xiaomi and Huawei was partially responsible for Samsung’s disappointing Q3 earnings report.
This week at China’s World Internet Conference, Xiaomi CEO Lei Jun made some bold claims about where his company is heading within the next decade.
“I believe that no one thought the Xiaomi from three years ago, which just made its first phone, would later rank as the third largest player,” said Lei. “India is becoming our largest overseas market. Within five or 10 years, we have the opportunity to become the number one smartphone company in the world.”

Xiaomi CEO Lei Jun [Image Source: Bloomberg] 

Xaiomi’s prowess in making full-featured, attractively priced smartphones has helped it jump into the third place position in global shipments during Q3 according to IDC. Xiaomi’s successful launch of the Mi4 smartphone was key to its meteoric rise, and helped the company achieve triple-digit year-over-year growth.
But while Lei is hopeful in Xiaomi’s capability of reaching number one position globally, Apple general counsel Bruce Sewell, who was also at the conference, urged caution in gunning for the top spot.
“It is easy to say, it is more difficult to do,” said Sewell.
Apple currently sits in a distant second place behind market leader Samsung. According to IDC’s latest figures, Samsung holds 23.8 percent of the global smartphone market, while Apple has roughly half that share with 12 percent. Xiaomi has 5.3 percent of the market while Lenovo and LG round out the top five with 5.2 percent and 5.1 percent respectively.

Sources: The Guardian, IDC

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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