This morning we reported that Peter Moore had more
than a few words for Sony and the sales performance of the PlayStation 3 in
Japan. Moore was asked about the poor sales of the Xbox 360 in Japan and
instead decided to take the opportunity to go full bore at the Wii's 6-to-1
sales advantage over the PS3.
Just a few hours later, Microsoft reported that Moore
stepped down as Microsoft Corporate Vice President of Interactive
Entertainment. Former Electronics Arts president Don Mattrick was appointed to
take his place.
“Peter has contributed enormously to the games business
since joining Microsoft in 2003 and we are sad to see him go,” said Robbie
Bach, president of Entertainment and Devices Division at Microsoft. “Since that
time, he presided over the global launch of the Xbox 360™, spearheaded a
revitalized and rebranded Games for Windows business, and helped steer the
Bach also had kind words for the incoming Mattrick. “While
Peter will certainly be missed, we are delighted to have one of the industry’s
most talented and passionate veterans on board to lead the business,” Bach
continued. “Don is well-known and respected throughout the industry for his
deep knowledge, technical expertise and management savvy. Under Don’s
leadership, the games team is looking forward to embarking on our biggest
holiday ever, with a wide-ranging roster of some of the most highly anticipated
Moore's departure wasn't exactly unexpected given the recent
turn of events with the Xbox 360. Microsoft missed its forecast to
ship 12 million units by June 30 (the company instead fell slightly short
at 11.6 million).
Then there's also the infamous Red Ring of Death (RROD) on
the Xbox 360. Despite increasing
the standard warranty of the Xbox 360 and bulking up its
warranty services, Microsoft and Moore downplayed the
significance of the RROD on Xbox 360 consoles.
"I can’t comment on failure rates, because it’s just
not something -- it’s a moving target.
What this consumer should worry about is the way that we’ve treated him.
Y’know, things break, and if we’ve treated him well and fixed his problem,
that’s something that we’re focused on right now," remarked Moore in May.
The issue came to head just days after DailyTech reported RROD failure rates as
high as 33 percent on Xbox 360 consoles. Microsoft on July 5 announced a 1.15 billion dollar initiative
to extend Xbox 360 warranties affected by the RROD to three years and reimburse
customers who paid to have service performed on machines with the RROD.
Moore even offered a public apology for the debacle in an open letter to
the Xbox Community. "If we have let any of you down in the experience
you have had with your Xbox 360, we sincerely apologize. We are taking
responsibility and are making these changes to ensure that every Xbox 360 owner
continues to have a great experience," said Moore.
Moore may have left Microsoft behind, but he is not jobless.
Electronic Arts announced today that Moore has been named as the President of
the EA SPORTS division.
"Peter Moore’s proven record of leadership in games and
sports makes him a terrific fit for heading up EA SPORTS," said EA CEO
John Riccitiello. "As a partner at Microsoft and earlier, as a competitor,
we’ve learned to respect his vision and leadership."
In addition to his new position, Moore will receive an
annual base salary of $550,000 (plus a discretionary target bonus percentage of
75 percent of annual base salary), one-time bonus of $1.5 million, the option to
purchase 350,000 shares of company stock and relocation-related expenses of
quote: would have to be stupid as hell to even consider excluding the Madden franchise from Sony products
quote: already losing money as it is.
quote: They may not be hitting their "estimated" revenues or gains, but highly doubt that Sony, MS, EA, etc are all losing money, while still expanding and increasing development.
quote: Don't buy into his excuse they weren't trying to target Japan or they didn't have high expectations. BS.
quote: Microsoft reported that Moore stepped down as Microsoft Corporate Vice President of Interactive Entertainment.
quote: RE: Curious RE: CuriousBy crystal clear on 7/2/07, Rating: -1By crystal clear on 7/2/2007 11:47:14 AM , Rating: -1quote:a 33 percent failure rate is unacceptable for any product.Yes you are right-a lot of people at M.S. (incharge of Xbox )should be recieving that very famous letter-"We regret to inform you that your services are not needed anymore in our company-we wish you all the best.Thats the only solution !
quote: I PERSONALLY do not think brand management is one of his strongpoints...
quote: (Something like the Xbox, in my opinion, should dominate the console world... it is just not there yet (almost, but not quite...))
quote: With 360 sales in the NA market still surpasing PS3 sales... I would not be that worried if I were them.
quote: I would not jump to conclusions quite yet on the death of the 360...