After more than a year of existence only on the U.S. market,
the Xbox Live Video Marketplace officially
expanded today into Canada, UK, Ireland, France, and Germany.
Unfortunately, gamers in Canada and Europe will have to set lower
expectations for their local versions of the Xbox Live Video Marketplace. While the U.S. has access to hundreds of TV series and movies, the Marketplace
available in the new territories will be made up of little more than 30 films.
Reasons behind the slimmer selection outside of the U.S. are
due to language requirements and licensing issues. As each country has its own
language and content laws, Microsoft must secure individual rights for the
content available on the Xbox Live Video Marketplace.
“Any time we bring something new to Xbox Live Marketplace we
want to make sure that it’s an amazing consumer experience,” said
Scott Nocas, Global Marketing Manager for Xbox Live. “We make sure we have a
ton of content and we make sure we have local
content. We also want to bring it to multiple countries and, right now, we
really wanted to focus on the movies because we felt that was really one of the
better offerings that Xbox in the U.S. had.”
Speaking specifically on the Canadian market, Nocas added, “We’ll
be updating movies on a monthly basis. As new releases come in from our
partners, we’ll put them up on the same day that everyone else has it, and
we’ll be adding to the Library titles. At launch, the U.S. Video Store had 37
titles, but we now have over 300 movies. So, for Canada, we plan to
aggressively add movies as fast as we can.”
Movies such as 300,
Teenage Mutant Ninja Turtles, Ocean’s 13, The Reaping, Delta Farce, Air Guitar
Nation and The Texas Chainsaw
Massacre are now available on the Canadian Xbox Live Video Marketplace.