The Xbox 360 outsold the PS3 by more than a two-to-one ratio in November. In response to the November sales numbers summarized in a Kotaku article Sony proclaimed they have “momentum” as the holiday season approaches.
Overall, PlayStation products finished dead last in their respective categories with the Nintendo DS selling 1.57 million units to the PSPs 421,000 and the Nintendo Wii selling over 2 million units and the Xbox 360 selling over 800,000 units compared to the PS3s 378,000 units.
Sony responded with predictable positive spin stating, “The PlayStation brand began the holiday season by posting solid sales at retail across its three platforms, with more than 1 million hardware units sold in November 2008, a 93% growth from the October 2008, according to NPD.”
What the press release fails to mention is Sony’s competitors are outselling them by double or more despite the increase in sales of PlayStation products.
In October, Sony Computer Entertainment managing director Ray Maguire declared, “we have a business to run” and clearly stated there was absolutely no chance of a PlayStation 3 price cut for the holiday season. These decisions appear to have eliminated any momentum the PS3 had at the time. For the quarter ended September 30 the PS3 had actually outsold the Xbox 360, 2.43 million to 2.2 million units for the same time period.
The combination of having the most expensive product on the market with a comparatively smaller lineup of hit software titles has led the PlayStation 3 to last place in the home video game console wars. Recent business decisions appear to have reduced any likelihood of reversing this trend.