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Microsoft targets families with Xbox 360 Arcade

One of the worst-kept secrets in Microsoft's "lock box" was finally unveiled today. The Xbox 360 Arcade was leaked and spotted in the wild well before the official word came from Microsoft -- much like the leaks that preceded the announcement of the new holiday bundles for the Xbox 360 Premium and Xbox 360 Elite.

As expected, the Xbox 360 Arcade features a wireless controller, HDMI output and a 256MB memory card which is highly useful as the Arcade does not feature a HDD. Also included with the console are five games: Boom Boom Rocket, Feeding Frenzy, Luxor 2, Pac-Man Championship Edition and Uno.

"As families gather together this holiday, it’s the perfect time to launch a new low-priced, high-value Xbox 360 that plays games, TV shows and music for everyone to enjoy," said Microsoft's Jeff Bell. "In addition to offering an incredible all-in-one package for families to get right into the fun, the Xbox 360 Arcade system features the industry-leading Family Settings, which allow parents to control what their kids are watching and playing -- and we know how important that control is to families around the world."

The Xbox 360 will retail for $279.99 -- the same price as the outgoing Xbox 360 Core. Microsoft is using the added value included at the $279.99 price point to set its sights on families for the holiday season.

Microsoft's goes on to talk about Bugs Bunny, Daffy Duck, Looney Tunes and Blue's Clues in a separate press release which highlights its dedication to families. 100 episodes of TV shows from Warner Bros. Entertainment and Nickelodeon will be available via Xbox Live and Microsoft notes that more than 200 "E" and "T"-rated games will be available for the holiday season.




"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer



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