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Microsoft sees opportunities for growth in the devices market

Microsoft kicked off its Worldwide Partner Conference today, and the company took the time to give a status update on its progress in the devices market. Chief operating officer Kevin Turner revealed that Microsoft has just a 14 percent share of the global devices market. The “devices” category includes PCs, tablets, and smartphones.
While 14 percent may seem small in comparison to Microsoft’s 90 percent share of the overall global PC market, the company sees it as a prime area of growth in the future. As Microsoft CEO Satya Nadella explained in his email to employees last week, devices like the recently introduced Surface Pro 3 represent a huge opportunity to grab market share and mind share with consumers:
Our first-party devices will light up digital work and life. Surface Pro 3 is a great example – it is the world's best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem. That means at times we'll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.

Microsoft CEO Satya Nadella
Microsoft’s current standing in the smartphone market is a little more depressing. After first hitting the market in 2010 as Windows Phone 7, Microsoft currently stands at just 4 percent market share worldwide compared to a healthy 80 percent for Android OS. But here again, Microsoft is optimistic about its prospects and points to the fact that Windows Phone has experienced 91 percent growth year-over-year and is the second place smartphone operating system in 14 markets (Microsoft didn’t go into detail on which markets it is touting).

Microsoft piled on the stats, claiming that it has greater than 10 percent market share in eight markets, and ships a greater number of smartphones than Apple’s iPhone in 24 markets. And in an open call to app developers, Microsoft pointed out that it has witnessed a 440 percent increase in monthly paid app revenue since Windows Phone 8 originally launched in October 2012.

Windows Phone 8.1
The acquisition of Nokia’s Devices and Services division should go a long way towards strengthening Microsoft’s position in the smartphone market, but the aforementioned Surface Pro 3 won’t be enough to carve a healthy slice out of the tablet market with its relatively high price of entry. The on-again, off-again Surface Mini appears to be back on the table according to recent leaks and news reports, so it will be interesting got see where Microsoft eventually lands on that decision.

Sources: Microsoft, Neowin

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Too funny...
By Drafter on 7/14/2014 2:50:58 PM , Rating: 3
Article title should read, "With Just 4% Share of Global Smartphone Market, Microsoft Still Can't Take a Hint".

RE: Too funny...
By fic2 on 7/14/2014 3:16:26 PM , Rating: 5
In related news Blackberry is optimistic about it's market growth potential.

By aurareturn on 7/14/2014 3:08:47 PM , Rating: 2
MS put all their eggs on a UI that most people hate to use. They put it on their desktops, laptops, tablets, phones, etc. Did they even do testing to make sure that people actually like the UI?

RE: Microsoft
By Dug on 7/14/2014 4:26:59 PM , Rating: 1
They only let certain people test the UI and if they don't like it, they won't work there anymore.

Same with GM design team. That's why both keep failing.

RE: Microsoft
By StevoLincolnite on 7/14/2014 6:13:28 PM , Rating: 2
MS put all their eggs on a UI that most people hate to use.

This is one of the big issues that is probably hampering Windows Phone a bit.

Metro/Windows 8, whilst an effort of frustration and mediocrity on my high-end eyefinity Desktop and thus was dropped for Windows 7...
Is actually a VERY good user interface for phones and tablets, it's smooth and responsive, looks good and gives me all the information I need just by looking at the tiles.

Unfortunately there is still the stigma of Windows 8 that probably impacts Windows Phone 8 and there is probably not much Microsoft can do about it, except relaunching+renaming the platform.

But I for one, love the tiles on my Windows Phone, it simply makes sense for that UI to be on such a device.

RE: Microsoft
By marvdmartian on 7/15/2014 8:51:29 AM , Rating: 2
It doesn't help them much, either, when you hear people talking about MS ending support for Windows 7 in 2015.

While I'm sure that, in someone's mind, they might think that would push more people toward Win 8 or 9, it's just as likely that many people will just get pissed off about it (especially after seeing how long MS kept support going for XP, and the fact that they've never mentioned, that I've seen, support ending for Vista?), and jump ship to other platforms.

I recently switched from a 12" netbook running Win 7 (64 bit) to a 10" Asus tablet running Android, and am very happy with the decision. Better battery life, better performance, and lower weight....what's not to love?

Not sure whether MS has really considered all angles on what they're attempting to do here, but I won't be surprised when it backfires on them.

By hiscross on 7/14/2014 5:15:01 PM , Rating: 2
My cell company that doesn't exist is only 4% less than Microsoft. Looks like my growth potential is unlimited.

RE: 4%
By Silver2k7 on 7/15/2014 5:52:04 AM , Rating: 2
But didn't they purchase Nokia ?

They where top of the line before the big touchscreen craziness.. even had smartphones with internet and keyboard very early. But I guess they failed somewhere and got bought out.

See the Forest for the Trees
By Arsynic on 7/15/2014 9:25:21 AM , Rating: 3
There are really only two smartphone brands that are selling:

Samsung Galaxy and the Apple iPhone. So from that perspective third place isn't that bad.

Microsoft has basically been playing catch up after they scrapped Windows Mobile and then rebooted Windows Phone. With WP 8.1 they are finally close to feature parity with Android and iOS and can start to focus mainly on differentiation. The OS is very solid and the hardware is great as well.

Microsoft just needs to be persistent and stick with it.

By Jeffk464 on 7/14/2014 2:01:31 PM , Rating: 1
MS - "we are so rock bottom, we can only go up from here"

now thats funny

More PR instead of innovative products...
By jnemesh on 7/14/14, Rating: -1
RE: More PR instead of innovative products...
By atechfan on 7/14/2014 4:00:34 PM , Rating: 5
If Nokia phone are too heavy for you, hit the gym or eat some spinach or something.

By Belegost on 7/14/2014 6:07:04 PM , Rating: 2
The Lumia Icon/930 is a whole .2oz heavier than an HTC One M8, or .6oz weightier than the LG G3, or a shocking .7oz heavier than a galaxy S5! .7OZ!! That's bound to break arms!

Cloud 1st - Mobile 1st
By peterrushkin on 7/14/14, Rating: -1
RE: Cloud 1st - Mobile 1st
By atechfan on 7/14/2014 3:31:21 PM , Rating: 2
You must be really butthurt that Microsoft's share price has grown significantly since the Indian CEO has taken over. Luckily for me, the market doesn't care about race as much as you do.

RE: Cloud 1st - Mobile 1st
By peterrushkin on 7/14/14, Rating: 0
RE: Cloud 1st - Mobile 1st
By atechfan on 7/14/2014 3:59:43 PM , Rating: 2
Actually, you haven't really said much about his policies at all, just saying he is clueless with nothing to back that up while repeatedly quoting something from his letter without refuting it.

You can keep hating Microsoft all you want. I'll be laughing all the way to the bank.

RE: Cloud 1st - Mobile 1st
By peterrushkin on 7/14/14, Rating: 0
RE: Cloud 1st - Mobile 1st
By atechfan on 7/14/2014 7:14:50 PM , Rating: 2
I don't hope and "pry" stock rises, I invest in companies who have a track record of success, not on the race of the CEO. Regardless of stock price, MS has been paying great dividends for years. The recent jump in stock price is only icing on the cake.

Only a very small part of my portfolio is in risky stocks, so I don't worry too much about my money. I did gamble on Blackberry recovering, and the stock did shoot up significantly, maybe from other people buying with the same hope, pushing it up temporarily. I ended up selling it all, though, because I can't see it staying up with their performance.

Where do you think I got money to invest? From hard work, and now I am enjoying the fruits of that work.

RE: Cloud 1st - Mobile 1st
By peterrushkin on 7/14/2014 8:05:24 PM , Rating: 2
Cool story bro!

In other words, I don't give a f---.

RE: Cloud 1st - Mobile 1st
By atechfan on 7/15/2014 5:21:42 PM , Rating: 2
You care enough to keep telling me how much you don't care.

RE: Cloud 1st - Mobile 1st
By Finding Atlantis on 7/14/14, Rating: 0
RE: Cloud 1st - Mobile 1st
By amanojaku on 7/14/2014 8:15:41 PM , Rating: 2
Comments from trolls like this make me yearn for censorship on DT. Seriously, implement a censored post feature. Down-rating isn't good enough for posts like these. They ought to be removed. It's just an inflammatory piece of junk from someone who'll probably never post from that account again.

RE: Cloud 1st - Mobile 1st
By peterrushkin on 7/14/2014 9:05:38 PM , Rating: 2
I really could not agree more with this sentiment.

This guy should be outright banned.

1) How can he tell the skin color of the posters? Beats me. I'm not white, so he got it wrong there.

2) The site might be hosted in America. But not everyone who posts on here is from America or lives there. I'm neither. So he got that wrong too.

3) There are actually a lot of nicer places better than America. I'm not bashing, I know its nice place I've visited there many times. Just rather not live there.

This guy is just an ugly troll.

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

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