The latest figures from IDC show that Microsoft and BlackBerry have a lot of work to to do to reclaim lost market share

In late July, IDC provided us with figures detailing the top 5 smartphone vendors worldwide. Samsung found itself atop the list, having shipped 74.3 million smartphones during Q2 2014.
This week, IDC is providing figures outlining how smartphone operating systems are fairing in the global market. Not surprisingly, smartphones running Android and iOS are doing quite well in the market. Over 255 million smartphones were shipped in Q2 2014 running Android OS, equating to a whopping 84.7 percent of the market. The shipment figures represented a 33.3 percent increase over the same period in 2013.
Smartphones running iOS were much further behind with 35.2 million units shipped during the quarter. Still, iOS device shipments were up 12.7 percent year-over-year (YoY) which was enough to secure 11.7 percent of the global smartphone market.

Windows Phone and BlackBerry smartphones, however, didn’t fare nearly as well during Q2 2014. Windows Phone shipments stood at just 7.4 million for the quarter, which marked a 9.4 percent decrease compared to the same time last year. This translated into lost market share for Windows Phone as well, as its overall share of the market fell from 3.4 percent to 2.5 percent.
There have been relatively few new Windows Phone releases during 2014, so consumers haven’t had much to get excited about. It also doesn’t help that wireless carriers aren’t too keen on promoting the platform, which means that sales reps in-store (and online) don’t have much incentive in recommending a Windows Phone device to customers.

 Nokia Lumia 530

Microsoft did roll out the budget-minded Lumia 530 to replace the incredibly successful Lumia 520 in July, and the company is expected to launch both the Lumia 730 “Selfie” smartphone and the Lumia 830 early next month. So not all hope is lost for the folks from Redmond, Washington.

 BlackBerry Passport (center)

As for BlackBerry, there appears to be no hope left for this platform, as shipments plummeted by 78 percent from 6.7 million in Q2 2013 to just 1.5 million in Q2 2014. As a result, BlackBerry currently holds just 0.5 percent of the market. IDC has already predicted that BlackBerry smartphone sales will reach zero percent by 2018. However, BlackBerry could end up reaching that number even quicker if it doesn’t have any success with its upcoming Passport and Classic smartphones.

Sources: IDC, Neowin

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