 The Windows Live Marketplace is currently active for Windows Mobile 6.5 phones. (Source: Engadget)
New marketplace attempts to increase WinMo's competitiveness with the iPhone
While the iPhone certainly has driven
the smartphone craze to new heights, currently it arguably retains
only one crucial advantage over its rivals. That advantage is
its App Store. While rivals such as Palm and Google have
launched their own markets, they lack the number of applications and
developers that are on the iPhone.
Now Microsoft is looking to
become the latest to try to challenge Apple's App Store dominance.
Microsoft just rolled out Windows Live Marketplace, a new
app store which is available on phones running on its Windows
Mobile 6.5 operating system. The store appears to have launched
a day early on some phones, but few are complaining.
The
marketplace reportedly has 40
currently available applications (iTunes App Store currently has
around 75,000). You can access the store using your current
Windows Live ID and pay for apps via credit card.
Some of the
currently available applications include Street Fighter II, Facebook,
a Netflix manager, Pac-Man, Mastersoft Money V6, and a WorldTime
clock application.
More applications are likely on the way for
tomorrow's official launch. EA reportedly has signed a contract
with Microsoft to provide some games for the store, including a
mobile version of Sim City.
The Windows Live Marketplace was
first
noted on the new AT&T Pure, which users began picking up this
weekend.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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