There are a lot of Wii consoles around – not just sitting in
store shelves, mind you, but in peoples’ homes. According to recent market
data, the Nintendo now owns the largest
installed user base worldwide, with over
10 million sold.
Earlier this week, Nintendo announced that it would supply up
to four free Wii Remote Jackets – controller covers made of silicone rubber
– to every owner of a Wii console. Furthermore, Wii Remote Jackets will begin
shipping with Wii consoles, Remotes and Wii Play starting next week.
The free accessory was made specifically to fit the Wii
Remote and “provide cushioning for the Wii Remote for people who might
accidentally throw or drop their Wii Remotes while playing games.”
According to Japanese news publication Asahi
Shimbun, the free Wii Remote-upgrading accessory program will cost
Nintendo 2 billion yen (nearly $17.2 million). With around 10 million Wii
consoles in homes, Nintendo could potentially be mailing out 40 million Wii
Remote Jackets worldwide.
Given Nintendo’s exceptional
financial market performance of late, the cost of giving away free Wii
Remote accessories appears to be just a drop in the bucket.