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Wii hits the big time aboard cruise ships
Wii's massive appeal spreads to Norwegian Cruise Line

The Wii, already a hit in retirement homes, is now hitting the seas onboard cruise ships. Norwegian Cruise Line (NCL) is first cruise line to install Wii systems on its ships. Wii systems are currently on NCL's newest ship, the Norwegian Pearl, and all NCL America ships. Wii will be rolled out on the rest of the NCL fleet by next month.

"Millions of people around the world continue to discover the fun of playing Wii with their friends and families," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Norwegian Cruise Line is a great partner, as they offer us direct access to non-traditional gamers. Our partnership reinforces how Wii's social phenomenon continues to grow, from the centerpiece of gaming parties, to a workout supplement, to a fun facet of vacation cruises."

On each ship, Wii systems/setups will be located in the atrium and other public rooms allowing guests to gather and play against each other while viewing the game on large video screens. Each ship's Kid's Crew facility will also feature two Wii kiosks. The ships will also host tournaments and other activities around the games. Games featured onboard are Wii Sports, Wii Play, WarioWare: Smooth Moves and Excite Truck.

"With its active, engaging and inviting game experiences appealing to every age from kids to parents to grandparents, the Wii from Nintendo is a natural fit for Freestyle Cruising," said Colin Veitch, NCL's president and CEO. "With the addition of Wii to our on-board activities, we can now offer bowling, boxing, golf, tennis and baseball across the entire fleet. Cheering, yelling and high-fives will be highly encouraged."

"This partnership with Nintendo is an industry first and another innovation for NCL," Veitch said. "This continues our mission to dismantle the traditional cruise experience and deliver the most exciting and most customizable experience at sea."





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