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Wii hits the big time aboard cruise ships
Wii's massive appeal spreads to Norwegian Cruise Line

The Wii, already a hit in retirement homes, is now hitting the seas onboard cruise ships. Norwegian Cruise Line (NCL) is first cruise line to install Wii systems on its ships. Wii systems are currently on NCL's newest ship, the Norwegian Pearl, and all NCL America ships. Wii will be rolled out on the rest of the NCL fleet by next month.

"Millions of people around the world continue to discover the fun of playing Wii with their friends and families," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Norwegian Cruise Line is a great partner, as they offer us direct access to non-traditional gamers. Our partnership reinforces how Wii's social phenomenon continues to grow, from the centerpiece of gaming parties, to a workout supplement, to a fun facet of vacation cruises."

On each ship, Wii systems/setups will be located in the atrium and other public rooms allowing guests to gather and play against each other while viewing the game on large video screens. Each ship's Kid's Crew facility will also feature two Wii kiosks. The ships will also host tournaments and other activities around the games. Games featured onboard are Wii Sports, Wii Play, WarioWare: Smooth Moves and Excite Truck.

"With its active, engaging and inviting game experiences appealing to every age from kids to parents to grandparents, the Wii from Nintendo is a natural fit for Freestyle Cruising," said Colin Veitch, NCL's president and CEO. "With the addition of Wii to our on-board activities, we can now offer bowling, boxing, golf, tennis and baseball across the entire fleet. Cheering, yelling and high-fives will be highly encouraged."

"This partnership with Nintendo is an industry first and another innovation for NCL," Veitch said. "This continues our mission to dismantle the traditional cruise experience and deliver the most exciting and most customizable experience at sea."



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Sounds like fun
By DeadPooL on 4/3/2007 7:54:43 AM , Rating: 2
But instead of getting sea sick, they could be getting Wii sick :)




RE: Sounds like fun
By Sahrin on 4/3/2007 10:36:39 AM , Rating: 5
Come sail the seven Wiis with Norwegian Cruise Lines!


RE: Sounds like fun
By slacker57 on 4/3/2007 11:59:33 AM , Rating: 5
Ugh, forget downrating. You two should both be shot for that awful punning.

Puns hurt the little children.


RE: Sounds like fun
By df96817 on 4/3/2007 4:45:22 PM , Rating: 4
Aww, come on, you gotta admit that was a little funny. They probably stayed awake until the Wii hours of the morning to come up with that line.


RE: Sounds like fun
By kmiller1700 on 4/3/2007 6:15:46 PM , Rating: 2
haha.
that was nice.


smart marketing
By Moishe on 4/3/2007 7:53:30 AM , Rating: 3
Very smart of Nintendo and the NCL. Nintendo is picking up a lot of new gamers that would never have picked up a video game before. I'm sure it costs them almost nothing and they get a lot of publicity. Very smart.




RE: smart marketing
By Methusela on 4/3/2007 10:35:36 AM , Rating: 3
Wait a second there, mister!

“We think that as soon as the Wii customer turns 14 they want something else.”

Microsoft owned themselves in the foot.


RE: smart marketing
By Moishe on 4/3/2007 11:36:04 AM , Rating: 3
true.

Wii all know that fun consists of HD only. Fun cannot be had without super computers and billions of super duper AA/AF shaded realistic pixels.... but don't tell that to the millions who have plenty of fun on hand-held games or playing stickball.


RE: smart marketing
By InternetGeek on 4/3/2007 4:25:22 PM , Rating: 2
quote:
Wait a second there, mister!

“We think that as soon as the Wii customer turns 14 they want something else.”

Microsoft owned themselves in the foot.


I'm reading that as Nintendo having plans to release a more mature product with similar features as the Wii's.


NCL = NCL...?
By Sahrin on 4/3/2007 10:33:41 AM , Rating: 2
Anyone else get the NCL = Nintendo Co. Ltd.? Or am I just an acronym junkie.




RE: NCL = NCL...?
By vortmax on 4/3/2007 11:03:58 AM , Rating: 2
Acronym junkie. NCL = Norwegian Cruise Line...at least in this article.


Perfect
By bplewis24 on 4/3/2007 12:14:51 PM , Rating: 2
This seems like the perfect application for the Wii console. I've mentioned before that I believe the Wii is at it's best--and put to use the most--in a party or social environment.

Looking at the picture in the article I could see how the activity could be a big draw on a cruise ship. Especially family cruises. As long as the games still look good on a very large screen I can't see any reasons for it not to be a success on family cruises with kids on board.

Brandon




RE: Perfect
By vanka on 4/7/2007 1:06:09 AM , Rating: 2
I agree completely. My brother-in-law got a Wii and we've been holding golf, tennis, and boxing tournaments in Wii Sports. Recently when the girls were having a baby shower we even got my dad to play golf with us; the last video game he played was Duck Hunt on the NES - alright he did have Links on his old 486. Nintendo picked the right market.


Is it just me?
By thecoolnessrune on 4/3/2007 9:49:15 PM , Rating: 2
Or does that picture look fake?




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