bizarre little gadget is revolutionizing the beverage industry across
the world. Le Whif is no ordinary hot drink -- rather its a
small metallic inhaler that you insert "beverage" canisters
into. The canisters spray an edible aerosol shot of the
substance directly into your mouth, without your lips even touching a
single glass.The device may sound like an elaborate April
Fools prank, but its very real, and its on sale in France now.
The company's homepage can be found here.Le
Whif was the brainchild of Harvard professor David Edwards, who
designed the device in conjunction with his colleagues at
Laboratory in Paris, France. It delivers "hundreds
of milligrams of tiny food particles" directly into the user's
mouth. Professor Edwards describes, "Le Whif first offered
the taste of chocolate without the calories, and now it offers the
kick of coffee without the cup.Currently the company offers
four flavors -- pure chocolate, raspberry chocolate, mint chocolate
and coffee for €1.80 (about $2.42).It takes about 8 whiffs
to get the effect of a full cup of coffee. A canister contains an 8 whiff serving, or more. Not
everyone is enthused with the whiffing fad. A Paris
waiter, interviewed by
comments, "Replace a coffee?? That!? Never. Never. To
start with you don't get the taste of coffee at all; you get this
sort of powder in your mouth that's absolutely horrible in your
mouth. And its not nice at all."Waiters also
complain that whiffing interferes with traditional coffee related
activities, such as the French tradition of dipping bread in hot
coffee. Regardless, they seem powerless to stop
the whiffing craze. Whiffing chocolate is becoming very popular
among kids in the UK and France. And now this strange
contraption seems poised to captivate adults in mass as well, with
its pitch to coffee addicts worldwide.Might we see whiffers
in the States, perhaps at our local
Starbucks? We'll have to wait and see.
quote: They are likely doing chocolate shots. Relax a bit.
quote: This is just stupid. But then again, it came from France.
quote: hundreds of milligrams of food particles
quote: the substance directly into your mouth, without your lips even touching a single glass.