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A waiter tries whiffing coffee.  (Source: Reuters)

Whiffing, has become a worldwide craze thanks to Le Whif, a French company launched by a Harvard professor.

David Edwards, a Harvard professor, invented the device.  (Source: Reuters)

School children "whiff" some chocolate.  (Source: Le Whif)
Why drink your coffee, when you can inhale it

A bizarre little gadget is revolutionizing the beverage industry across the world.  Le Whif is no ordinary hot drink -- rather its a small metallic inhaler that you insert "beverage" canisters into.  The canisters spray an edible aerosol shot of the substance directly into your mouth, without your lips even touching a single glass.

The device may sound like an elaborate April Fools prank, but its very real, and its on sale in France now.  The company's homepage can be found here.

Le Whif was the brainchild of Harvard professor David Edwards, who designed the device in conjunction with his colleagues at the ArtScience Laboratory in Paris, France.  It delivers "hundreds of milligrams of tiny food particles" directly into the user's mouth.  Professor Edwards describes, "Le Whif first offered the taste of chocolate without the calories, and now it offers the kick of coffee without the cup.

Currently the company offers four flavors -- pure chocolate, raspberry chocolate, mint chocolate and coffee for €1.80 (about $2.42).

It takes about 8 whiffs to get the effect of a full cup of coffee.  A canister contains an 8 whiff serving, or more. 

Not everyone is enthused with the whiffing fad.  A Paris waiter, interviewed by
Reuters comments, "Replace a coffee?? That!? Never. Never.  To start with you don't get the taste of coffee at all; you get this sort of powder in your mouth that's absolutely horrible in your mouth.  And its not nice at all."

Waiters also complain that whiffing interferes with traditional coffee related activities, such as the French tradition of dipping bread in hot coffee.  

Regardless, they seem powerless to stop the whiffing craze.  Whiffing chocolate is becoming very popular among kids in the UK and France.  And now this strange contraption seems poised to captivate adults in mass as well, with its pitch to coffee addicts worldwide.

Might we see whiffers in the States, perhaps at our local Starbucks?  We'll have to wait and see.

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Can I shoot it into my veins yet?
By Shig on 4/1/2010 10:16:34 AM , Rating: 4
Kids being shown inhaling addictive substances, nice...

Lets get them some hypodermic needles so they can shoot it up next.

RE: Can I shoot it into my veins yet?
By Misty Dingos on 4/1/10, Rating: 0
By Chemical Chris on 4/1/2010 11:09:46 AM , Rating: 2
Bring back ludes?
Who ever took them away in the first place!


RE: Can I shoot it into my veins yet?
By Reclaimer77 on 4/1/10, Rating: 0
By MrBlastman on 4/1/2010 1:16:36 PM , Rating: 5
I prefer kitten huffing, personally.

Sometimes their whiskers get stuck and I'll be walking around and someone might start looking at me funny. I'll be puzzled for a moment but when they start to turn their head, kind of like a dog tilting it's head when you say a command to it that it has not heard before, a bulb goes off in my head and I quizzically return a glance back to them as such of eureka. Their gaze is temporarilly interrupted with this visual interlude and they quickly retort: "Oh, so you know?"

I smile back, "Yes, I do." "My nostril hairs are quite long today, don't you think?"

Typically they nod in agreement and then I produce a glinting pair of toenail clippers, with which I then say, "Time for a trim, I suppose," and with a smile on my face and a raised eyebrow, I hand them the clippers in return and with a gutsy statement, I ask them, "Would you please?"

Generally their face changes to a look of disgust, but, due to the faux pas, they feel a small degree of obligation to assist me in my plight. With trepidation they raise the clippers up to my nostril and and with a shakey grip, they center the polished blades over the extended piece of hair and, with pause, they think inside their head, "Am I really doing this? Am I actualy going to trim this man's nosehair?"

I sense their anxiety immediately, of course, being practiced in this unusual situation and immediately urge them onward, "Well, what are you waiting for, do it, snip snip!"


Their hands press the handle and a loud click is heard, followed by an immediate startling look on their face as their eyes nearly pop out of their heads! Why yes, a screeching noise is heard, the screech of a cat in pain, agony, despair. The kind of screech you'd hear if you stepped on a cats tail! I smile back at them, my lips motionless up until this point. They can not figure out what has just happened and just stare at me speechlessly.

I grin coyly and proclaim, "Cat got your tongue?... or is that a kitten in my throat?" I then chuckle, hawk up some phlegm, spit it to the side and then continue on my way with a happy trod in my step.

RE: Can I shoot it into my veins yet?
By T2k on 4/2/2010 11:19:23 AM , Rating: 2
This is just stupid. But then again, it came from France.

This. And the bathing issue, of course.

RE: Can I shoot it into my veins yet?
By NubWobble on 4/1/2010 10:22:51 AM , Rating: 2
Couldn't have said it better.

RE: Can I shoot it into my veins yet?
By Cr0nJ0b on 4/1/2010 10:24:49 AM , Rating: 4
When will you people learn that Sugar, a key component of chocolate is the worlds most predictive gateway drug. There is not a single addict in the world today that didn't start with surgar. It should be banned, along with air and water.

By Shig on 4/1/2010 10:34:31 AM , Rating: 5
Sorry guys I was a little bit edgy, I haven't inhaled my coffee yet this morning.

RE: Can I shoot it into my veins yet?
By ChrisHF on 4/1/2010 11:29:47 AM , Rating: 2
hundreds of milligrams of food particles

There is simply not enough room for any significant amount of sugar.

By ChrisHF on 4/1/2010 11:30:51 AM , Rating: 2
Oh, I see that you were joking. Ok, I'm an idiot.

RE: Can I shoot it into my veins yet?
By MrBlastman on 4/1/2010 1:51:46 PM , Rating: 3
DiHydrogen Monoxide is a dangerous substance! Don't believe me? Go up to anyone on the street and ask them if they know that exposure to too much of this substance can kill them. They will panic.

It should be banned for sure!

By Seemonkeyscanfly on 4/1/2010 2:20:52 PM , Rating: 3
Well it is the leading ingredient in Acid rain, It causes land slides, drownings, will spread gas fires, and too much of it will kill all life - human, animals, plant...

So yes, Lets do away with it... :P

RE: Can I shoot it into my veins yet?
By frobizzle on 4/1/2010 10:38:51 AM , Rating: 5
The waiter in the top photo looks like he was whiffing something a little stronger than coffee!

RE: Can I shoot it into my veins yet?
By kattanna on 4/1/2010 12:35:30 PM , Rating: 2
colbert did a little skit about it, wondering when you will be able to get powered coke ;>)

it was funny.

By xsilver on 4/1/2010 10:18:49 PM , Rating: 1
they've already "invented" coke you can snort - beats "whiffing" anyday ;)

By glennforum on 4/1/2010 1:11:11 PM , Rating: 3
You can only expect quality posts like this from Jason...geesh.

Jason you are so open-minded that I think your brains have actually fallen out.

Cheesing Anyone?
By xler8r on 4/1/2010 10:44:24 AM , Rating: 6
Anyone up for some good old cheesin?

RE: Cheesing Anyone?
By DEVGRU on 4/1/2010 11:40:59 AM , Rating: 2
"I see that you're enticed by my daughter's awesome rocking tits...


Then bathe with my daughter in the fountain of Varnov. Appease the gods by lathering her boobs with soapy suds."

I LOVE that episode, long live Heavy Metal.


RE: Cheesing Anyone?
By bubbastrangelove on 4/1/2010 6:44:37 PM , Rating: 2
There is only one way to settle this!
In the breastuaries of nippolous!

RE: Cheesing Anyone?
Whif Count?
By whiteyd on 4/1/2010 12:33:11 PM , Rating: 2
So is it a single shot for $2.42? Or are there multiple shots in one container? $19.36 seems a bit much for the effect of one cup of coffee.

Of course that's only if it's one shot per.

RE: Whif Count?
By peldor on 4/1/2010 2:42:27 PM , Rating: 3
One shot for $2.42. Absurd. I tried this product at the Candy Expo last year.

The chocolate one is a lot like taking some Nesquik or Hershey's powder and sucking it through a straw. Which makes you think OMG CHOCOLATE PIXIE STIX! AWESOME! Except yeah, a couple hundred milligrams is not a lot so it's more like WHO'S BEEN EATING MY CHOCOLATE PIXIE STIX?!?

RE: Whif Count?
By peldor on 4/1/2010 2:44:44 PM , Rating: 2
Perhaps that wasn't as clear as I intended. One container costs $2.42 or so. You can puff or 'whif' on it a few times, but the total amount of powder is a few hundred milligrams.

RE: Whif Count?
By Seemonkeyscanfly on 4/1/2010 3:20:47 PM , Rating: 2
Yea, but a shot for $2.42 in a bar for Vodka or something else would be a great price... and have the same result, too many shots and you will puke all over the place.

By Suntan on 4/1/2010 12:26:49 PM , Rating: 2
the substance directly into your mouth, without your lips even touching a single glass.

Wasn't this done once before? I seem to remember a device that fits this discription quite accurately... hmm...

Those crazy Frenchies, what will they think of to waste their time on next...


RE: Redundant?
By Seemonkeyscanfly on 4/1/2010 2:42:38 PM , Rating: 2
yes that works too, but I was thinking more like a fork or even better a spork.

RE: Redundant?
By erple2 on 4/2/2010 6:20:44 PM , Rating: 2
I've never had good luck trying to eat coffee with a fork.

RE: Redundant?
By Rike on 4/3/2010 12:54:48 PM , Rating: 2
That's because you're not brewing it strong enough.

I don't know about the rest of you, but...
By porkpie on 4/1/2010 10:59:21 AM , Rating: 3
...would anyone eat food that was served by the waiter in the first photo?

By AnnihilatorX on 4/1/2010 12:11:03 PM , Rating: 3
He has every talent to be the lead actor of Mr. Bean

By Acanthus on 4/1/2010 11:09:44 AM , Rating: 3
That has to leave some kind of residue in the lungs if you literally "inhale" it.

I'd want to see some long-term safety studies before inhaling some coffee flavored air.

RE: Err...
By JediJeb on 4/1/2010 1:47:08 PM , Rating: 3
I would agree. Inhaled particulates can be very dangerous if they are not something compatible with the lungs.

Let's hope they do this for the smokers
By jimbojimbo on 4/1/2010 5:26:17 PM , Rating: 2
Maybe if they had replacement for cigarrettes like this then I wouldn't have to hold my breath walking by the tons of smokers standing around the sidewalks. Really, how come they can blow smoke in my face but I can't spray mace at them??

By JKflipflop98 on 4/3/2010 7:42:13 PM , Rating: 1
Probably because you're a confrontation avoiding wussy that doesn't have the stones to actually perform said act on another person.

Here's an idea - why dont you act like you have a pair, and get the F over it.

By AstroCreep on 4/1/2010 11:07:22 AM , Rating: 2
After looking at that waiter's face, it certainly looks like "Fun"!

Either that or he's a heroin-junkie who can't be bothered by the burden of actually drinking a cup of coffee. He has places to go and things to do - there's no time for coffee!

By wushuktl on 4/1/2010 11:53:20 AM , Rating: 2
Isn't inhale the wrong word? It's not like you're breathing it in, you just suck it in to your mouth right? I guess the word 'suck' doesn't sound as nice as 'inhale'

By mmcdonalataocdotgov on 4/2/2010 7:27:03 AM , Rating: 2
Nice. BTW, how is this spam?

By chemist1 on 4/4/2010 2:43:27 PM , Rating: 2
great, just what we need -- another hi-tech fake food

By Kieva on 4/4/2010 10:17:22 PM , Rating: 2
To the both of you (maybe more, I didn't check the ones that were minimized) the product DOES NOT COME FROM FRANCE (L2R). It was invented by that Harvard professor. And I'm completely suprised at all the grammer police that go over the comments hasn't bashed them yet, so there ya go.

Minority Report
By trexpesto on 4/4/2010 12:28:25 PM , Rating: 1
This is from Phillip K. Dick's book Minority Report, Tom Cruise does it in the movie. "Poppers" or something.

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