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WhatsApp basically started with a promise of privacy and security for user information. Now, one billion users later, the hugely popular messaging service has announced that it will share user phone numbers, profile data and other social media information with Facebook.


When Facebook acquired WhatsApp for $22 billion in 2014, the public was promised that both companies would remain separate.  This announcement has created a hailstorm of complaints from consumer privacy advocates.



The Electronic Privacy Information Center (EPIC) stated that the new WhatsApp Facebook arrangement is a direct violation of a Federal Trade Commission consent order and are planning on filing a complaint against WhatsApp and Facebook.

So WhatsUp with WhatsApp?  WhatsApp’s plan is to share select consumer data with parent company Facebook to enable business to interact with customers. The idea being that customers would then be able to access new enhance notification features.  Seems innocent enough.



Let us look at WhatsApp competitor WeChat.  WeChat is a messaging service that is owned by Chinese Internet powerhouse Tencent Holding. Tencent is reported to be a front-runner when it comes to messaging and gaming. WeChat has already opened its consumer data banks so that business can interact with customers.


Photo Source: Campuslife

We don’t yet know how the WhatsApp Facebook collaboration will affect revenue but the Tencent WeChat collabo did very well. Second-quarter earnings for Tencent were reported to be better-than-expected sending U.S. shares to a record high.
Revenue growth was reported be the “Fastest in Years” on WeChat. Tencent confirmed that their social network revenue grew to 57%, online game revenue was up 32%, and online ad revenue swelled 60%.  Very well indeed.


 

Sources: Engadget, Bloomberg, Investors Business Daily, Techcrunch





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