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$16 billion for a messaging service? Facebook says, "Sure, why not?"

So what’s worth more than Motorola Mobility, Nokia’s Devices and Services Division, and Nest Labs combined? Well, the answer is apparently WhatsApp. Facebook just announced this afternoon that it is acquiring the extremely popular cross-platform messaging service for a whopping $16 billion ($4 billion cash, $12 billion stock).
To put that figure in perspective, Facebook paid a “measly” $1B for Instagram in 2012.
Facebook is obviously looking to increase its presence in the mobile messaging space, and WhatsApp’s numbers are definitely staggering. The company has over 450 million active users each month, and roughly 70 percent of those users are on WhatsApp daily. More importantly WhatsApp is adding 1 million new users each day.
"WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable," said Facebook CEO Mark Zuckerberg. "I've known Jan for a long time and I'm excited to partner with him and his team to make the world more open and connected."

WhatsApp iOS app
For those of you thinking that being gobbled up by a larger company will mean the end of WhatsApp as we know it, WhatsApp co-founder and CEO Jan Koum took to his blog to ease the fears of users:
Here’s what will change for you, our users: nothing.
WhatsApp will remain autonomous and operate independently. You can continue to enjoy the service for a nominal fee. You can continue to use WhatsApp no matter where in the world you are, or what smartphone you’re using. And you can still count on absolutely no ads interrupting your communication. There would have been no partnership between our two companies if we had to compromise on the core principles that will always define our company, our vision and our product.
Facebook maintains that both its existing Messenger app and WhatsApp will continue to operate as separate applications for the foreseeable future.

Sources: Facebook [1], [2], WhatsApp, Forbes

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I have exactly one question...
By Motoman on 2/19/2014 6:17:23 PM , Rating: 2
...WTF is "WhatsApp?"

I have never heard of this before. Everyone around me at the moment has also never heard of this before. Something tells me we'll never hear about it again, either.

RE: I have exactly one question...
By DaveLessnau on 2/19/2014 6:39:27 PM , Rating: 2
I just clicked on the link to it and looked. Seems something like Google Hangouts to me (or, probably, the other way around).

RE: I have exactly one question...
By tayb on 2/19/2014 9:50:04 PM , Rating: 3
If you've never heard of WhatsApp you are out of touch with the tech world.

RE: I have exactly one question...
By inperfectdarkness on 2/20/2014 2:34:00 AM , Rating: 4
Then it's a part of the tech world I don't want to be in touch with--and now, if only because it's part of FB.

RE: I have exactly one question...
By w8gaming on 2/20/2014 2:54:43 AM , Rating: 2
Anyone who use mobile devices for social networking should have already heard of or used Whatsapp. Several hundred millions of people can't be wrong you know.

RE: I have exactly one question...
By p05esto on 2/20/2014 9:54:31 AM , Rating: 3
eh, anyone who uses social media in general are meatheads and self-absorbed jerk-offs (in general). We should take pride that few people on DT know what these social services are or give a rip.

RE: I have exactly one question...
By tayb on 2/20/2014 11:27:40 AM , Rating: 3
I'm glad there are so many people like you out there. It makes it easier for people like me to make money. Please continue to ignore social media and treat all social media users with contempt. You exiting the market means less competition for me.

By MechanicalTechie on 2/20/2014 6:41:38 PM , Rating: 2
Have fun chasing your fickle target audience... i for one have no time for that crap

RE: I have exactly one question...
By xti on 2/21/2014 11:00:39 AM , Rating: 2
eh, anyone who doesnt use social media in general are arrogant basement dwellers and believe they are better than everyone else (in general). We should take pride that few people on DT don't know what these social services are or give a rip.

RE: I have exactly one question...
By Mint on 2/22/2014 6:16:31 AM , Rating: 2
WhatsApp isn't just "social media". It rose to fame because it gave users a seamless way to text or MMS anyone in the world without carrier fees.

I suggest looking in the mirror before you suggest that anyone who texts is a "meathead or self-absorbed jerk-off".

RE: I have exactly one question...
By p05esto on 2/20/2014 9:51:50 AM , Rating: 2
I'm a web developer of 18 years and don't have a clue what WhatsApp is..... nor do I care (because I'm not a 13yr old girl chatting away with this waste-of-time app).

I doubt there are any well-adjusted people over the age of 20 using this app. You will always have the old people trying to be hip, but those people are called idiots and don't count.

RE: I have exactly one question...
By japlha on 2/20/2014 11:49:17 AM , Rating: 5
Easy there! It's just a decent application that facilitates communicate between people (text, pictures, voice messages, etc...). What's the big deal?

I like it because I don't have to add my cellular carrier's expensive limited texting package to an already expensive plan. How's that for someone (over 20) that is well-adjusted and doesn't care how "hip" people think I am?

The thing with 13 year old girls and girls in general is all that chatting they do develops their communication and manipulative skills far beyond most adult men. And as women will be able to control guys like you easily.

By GotThumbs on 2/20/2014 12:12:00 PM , Rating: 2
But did you know about the security flaws in WhatsApp?

I'm guessing NOT.

RE: I have exactly one question...
By euclidean on 2/20/2014 1:15:06 PM , Rating: 2
What makes you out of touch with the Tech world no knowing what 'WhatsApp' is?

All of my contacts/friends are on Hangouts/G+, and I seem to be making new connections there almost daily. I've had no reason for getting into another messaging system - in fact, I gave up on managing more than 1 messaging app almost 6 years ago now. It's ridiculous having to keep track of so many different messaging accounts.

I don't see anything wrong with someone consolidating down to 1, and I don't see anything offered by WhatsApp that is any better than Hangouts at this time.

RE: I have exactly one question...
By Mint on 2/22/2014 6:09:55 AM , Rating: 2
WhatsApp was launched years before Google+.

Nobody is asking you to switch, because it is after all just a messaging app. But for you or any DT regular to have not heard of it is shocking. It's like not knowing what Skype is.

Whatsapp has much greater reach among iPhone users than G+, and was by far the biggest force in getting carriers to cut their ludicrous fees for text messaging and MMS.

By retrospooty on 2/20/2014 2:21:51 PM , Rating: 2
"If you've never heard of WhatsApp you are out of touch with the tech world."

What on earth do social networking apps have to do with being in touch with the tech world? I find it quite hte opposite. Those that use social networking apps as a whole tend to be the least technically inclined.

By FITCamaro on 2/21/2014 10:45:18 AM , Rating: 2
I guess I'm happily out of touch since I hadn't heard of it until this insanity.

RE: I have exactly one question...
By tonyswash on 2/19/2014 7:04:30 PM , Rating: 2
Apparently WhatsApp has over 400 million users and is growing fast.

By an odd coincidence I installed it on my phone this week and was surprised by how many people I knew who already had it installed (the app finds any of your contacts that are using it).

I was attracted by the notion of not paying for messages to people I know who don't use iPhones (obviously I already get free messaging to other iOS users). Unlimited SMS for $1 year is an attractive offer.

RE: I have exactly one question...
By GulWestfale on 2/19/2014 7:30:52 PM , Rating: 2
use kakaotalk instead. it has free messaging (obviously), but also lets you make free calls through wifi or data, lets you send multiple photos at once, and doesn't cost anything at all.

RE: I have exactly one question...
By cokbun on 2/20/2014 4:44:09 AM , Rating: 2
it does the same thing, without the annoying avatar, games etc. its pretty big in asia

By GotThumbs on 2/20/2014 12:13:30 PM , Rating: 2
Even more reason to avoid using it....lots of hacking from that side of the world.

The App is NOT really secure.

RE: I have exactly one question...
By amanojaku on 2/19/14, Rating: -1
RE: I have exactly one question...
By Motoman on 2/19/2014 8:01:26 PM , Rating: 1
Who in the f%ck pays for SMS messages these days? Is there anyone actually using a plan where they're not unlimited?

And what the hell does WhatsApp do that isn't done by any number of other free things, like Skype or Kik?

As far as I can tell, these things are a dime a dozen. It's like going out and paying $16B for KitchenAid, because they make a really nice toaster.

RE: I have exactly one question...
By Reclaimer77 on 2/19/2014 8:18:25 PM , Rating: 1
I don't know but I think I'm going to start working on coding one....

Jesus, I would settle for just one billion lol.

RE: I have exactly one question...
By StevoLincolnite on 2/19/2014 11:52:47 PM , Rating: 2
The value isn't in the app itself, it's a relatively simple program.

The value is in the customers and the brand name.

By lagomorpha on 2/20/2014 7:39:18 AM , Rating: 2
This. Facebook isn't interested in the technology of the app itself, they could pay their programmers to knock out something like that effortlessly.

What Facebook wants is to instantly gain another 400 million users they can slurp up data from and direct ads at.

And don't be surprised if a few weeks down the line they decide to fully integrate whatsup into Facebook so that you can't use it without signing in to Facebook.

By GotThumbs on 2/20/2014 12:09:37 PM , Rating: 2

Phone records of your family and friends.

RE: I have exactly one question...
By Connoisseur on 2/19/2014 9:43:30 PM , Rating: 3
You realize unlimited texting plans don't include international right? Even with those plans, you have to pay per text if you're going cross-borders. A huge population of people on whatsapp use it to text/communicate internationally for free. Believe it or not a lot of people have friends/family in other countries. WhatsApp does what iMessage does and communicates over data connections rather than using the SMS service.

RE: I have exactly one question...
By GotThumbs on 2/20/2014 11:08:17 AM , Rating: 2
No one hear of simply shooting an email?

I have relatives overseas, but I don't have the need to be in constant chatting contact.

There is too much else going on in my daily life, to constantly be talking on/looking at a phone.

Some people really need to get a REAL life instead of a digital one. You only get one live to life....seems a waste to spend much of it looking at a 4 inch screen.

Kudos to the programmers who turned a simple app in to billions. Hey, a sucker is born every minute all over this world and you can't blame someone for simply holding out their hand and taking their money from them.

In the end, its the users choice and not my problem.

~Best wishes on your choices/life.

By Connoisseur on 2/20/2014 1:18:23 PM , Rating: 2
That's a really poor argument. Just because you don't have a use case for it, doesn't mean that the rest of the world is stupid for participating. I'll be honest, I don't understand the need for Twitter but I can certainly appreciate it's impact the last few years.

WhatsApp is an easy, CHEAP, way for people across borders to communicate with each other instantly while circumventing limitations by a variety of carriers. There are lots of families who keep in constant touch thousands of miles away as if they were right next door. They can get the cheapest smartphone available and don't need an iPhone or Blackberry to do it. Isn't that the original vision of a free and open internet?

RE: I have exactly one question...
By FITCamaro on 2/21/2014 10:48:19 AM , Rating: 2
Seriously. What does this app do that Google Hangouts doesn't? And Google Hangouts lets you do live video conferencing.

RE: I have exactly one question...
By Mint on 2/22/2014 6:27:05 AM , Rating: 2
Any moron can write a messaging app.

The difference is that this came out 2 years before G+ and 4 years before Hangouts. It has penetration among the lucrative iPhone user base that Google can only dream of.

Do you really think Skype, Facebook, Twitter etc get market their value from the technology of their apps/webpages? A decent programmer can replicate that functionality in under a week. It's all about market share.

By inperfectdarkness on 2/20/2014 2:37:16 AM , Rating: 3
I do. Because I don't have to pay a monthly fee, daily fee, or any such nonsense. I load Euros onto my phone, and minutes I use or SMS I send gets deducted from the balance.

$20 Euro ~ every 6 months. I have a landline at my work desk, so it's not like I'm unavailable.

RE: I have exactly one question...
By cokbun on 2/20/2014 4:46:06 AM , Rating: 2
Who in the f%ck pays for SMS messages these days?

the rest of the world

By tonyswash on 2/20/2014 8:01:42 AM , Rating: 1
Who in the f%ck pays for SMS messages these days? Is there anyone actually using a plan where they're not unlimited?

If you use 'pay as you go', which is very common outside the US and if you make transnational calls, it makes a lot sense.

RE: I have exactly one question...
By triyana2001 on 2/19/2014 8:33:25 PM , Rating: 3
if u pay for 50 bucks a month than it's not free.. whatsapp is free for 1 or 2 first years of usage.. as long as u have internet line connected to your smartphone

RE: I have exactly one question...
By amanojaku on 2/19/2014 9:56:49 PM , Rating: 2
That's $50 a month for the cell phone minutes, which INCLUDES unlimited SMS. There is no cell phone you can use for free, unless you're on WiFi. If you're paying for WhatsApp, you're paying for your cell phone minutes, PLUS paying for WhatsApp. I'll just use the SMS that's included.

Now, if WhatsApp offers something SMS doesn't, then I would understand. However, tony implied that he doesn't get SMS included in his cell phone plan. That's why I said he's probably getting ripped off.

By lagomorpha on 2/20/2014 8:25:39 AM , Rating: 2
There is no cell phone you can use for free, unless you're on WiFi.

Just be REALLY careful not to go over your monthly minutes/data/texts.

RE: I have exactly one question...
By Murloc on 2/21/2014 8:33:29 AM , Rating: 2
some people spend most of their time covered by wi-fi.
Combine that with whatsapp and you have free unlimited texting.
This way you just need to buy a cheap data plan for when you're outside or use traditional texts.

Unlimited free texting/talking or having a subscription plan are not a given outside of the US, that's why it spread.
Also most people know someone who lives on the other side of a border so that makes whatsapp necessary to avoid spending money on phone calls.

RE: I have exactly one question...
By p05esto on 2/20/2014 9:57:38 AM , Rating: 2
Who has to pay for txt messages in this day and age? I see no point to this app at all. All smart phones do text easy, with included pictures and video. What am I missing here?

RE: I have exactly one question...
By Chapbass on 2/19/2014 7:16:05 PM , Rating: 2
Its pretty popular in Europe I believe. I use it for exactly one thing: texting my friends/coworkers in Germany (I work for a Germany country, but based in Chicago). I hadn't heard of it before one of them came here and suggested we use it as an easy way of communicating while he was here. We kept it up after he left.

By triyana2001 on 2/19/2014 8:30:22 PM , Rating: 2
Well that's exactly what we use it for here in Indonesia... communicating with our coworkers/partner/clients.. it runs on multiplatform so it's an ideal way for communicating (faster than email)..

RE: I have exactly one question...
By Chapbass on 2/19/2014 10:56:26 PM , Rating: 2
Did I really say I work for a Germany country? You could tell I was thinking about something else :P. I work for a German COMPANY.

RE: I have exactly one question...
By kmmatney on 2/20/2014 11:37:26 AM , Rating: 2
Well - I had never heard of WhatsApp either. However I would think one reason it may be popular is that it is not Facebook or Google related. I can only imagine that some other similar application will just start up and do the same thing - Facebook really seems desperate to stop any competition.

RE: I have exactly one question...
By Murloc on 2/21/2014 8:26:39 AM , Rating: 2
In Europe, everyone who owns a smartphone with a 3G flat rate subscription exclusively uses whatsapp for texting.

SMSs are dead, this thing uses a low amount of data and does the same so it's basically free, plus group conversations.

Didn't know it was so popular
By jimbojimbo on 2/19/2014 5:57:36 PM , Rating: 2
Myself and my friends used it before for exactly one year and now none of us use it.

RE: Didn't know it was so popular
By aurareturn on 2/19/2014 6:14:41 PM , Rating: 2
Holy f***!!1 That's all I can say. It's a freaking messenger app. It's not staggering.

Now we're in a tech bubble for sure.

RE: Didn't know it was so popular
By Belegost on 2/19/2014 6:49:23 PM , Rating: 2
Yup, just waiting for the Web 2.0 bubble to burst...

Then I can pick up some dirt cheap stocks for companies with real meat that will get dragged down for being in the same industry.

By tat tvam asi on 2/19/2014 7:11:00 PM , Rating: 5
That, my friend, is the value of your phone number and that of your contacts. Your privacy is the road-kill in this deal.

By Chadder007 on 2/19/2014 7:37:29 PM , Rating: 2
The "Cloud" Bubble.

RE: Didn't know it was so popular
By idiot77 on 2/19/2014 7:09:06 PM , Rating: 2
That's because markets are stupid. Capitalism at it's finest: I can make a quick buck by robbing not just a few people, but *all of them*.

Time to trade SS for stock so that a company like FB can blow billions on something anyone can replicate.

/yawn. Just wait until the profiteers get their hands on your health care even more than they had in the past.

Time to Bail
By SteelRing on 2/19/2014 6:32:50 PM , Rating: 2
Everything Zuckerberg touches turn to dust.

WhatsApp has been my favorite app, but all good things must come to an end. Good play getting that much money off FB, the next sinking ship.

Yes I hate FB that much.

RE: Time to Bail
By tayb on 2/19/2014 9:51:59 PM , Rating: 2
Except for you know, Facebook and Instagram which are both incredibly ridiculously successful...

By w8gaming on 2/20/2014 3:09:23 AM , Rating: 2
It is surprising to see so many posters here never heard of Whatsapp. Maybe most tech site readers are not into social networking.

RE: Surprise
By p05esto on 2/20/2014 10:05:21 AM , Rating: 2
That's the understatement of the day sir. Social media is for the less tech informed, they sign up for these horrid services and think they are the next bill gates, so techy and hip.... of course the reality is that these same people probably buy Apple products and think iTunes is really great.... heck, they probably like the Metro UI as well. Not here at DT or any tech site.

They paid $40/user
By Milliamp on 2/20/2014 9:28:49 AM , Rating: 2
It has a user base of 400 million but how many are active? And yes at 16 billion even if all those users are active they paid $40/user.

Do you think it has the potential to make back $40/user in revenue? That seems a bit high.

RE: They paid $40/user
By ven1ger on 2/20/2014 2:10:57 PM , Rating: 2
First time I ever heard of this app, but with 400 million users and 1 million added every day, that's quite a goodly number of users. Considering that as many others have stated, it seems to be popular outside of the US, these may be potential new Facebook users. It is a lot of money to be putting on an app but FB must see potential somewhere. Even Google saw potential in it to even offer 10 billion for it.

But, overall, its a company spending its own money, so don't think people need to get so riled up over it. Would be nice if I had that sort of bankroll to waste...8-).

please switch now
By Shadowmaster625 on 2/21/2014 9:13:09 AM , Rating: 3
The beast has found you. Please switch to another app now. Do not feed this bloated teetering tower of stupid. Let the fed funny money vanish into the nothingness from which it came.

wow, fb has a lot of cash.
By zodiacfml on 2/20/2014 12:08:07 AM , Rating: 2
i don't think whatsapp is that valuable unless FB wants those users.

in Asia, the equivalent is Wechat. It is even larger in terms of users and the application is more sophisticated than whatsapp.

Too many "Social Apps"
By kmmatney on 2/20/2014 11:41:00 AM , Rating: 2
Just move your mouse over the "Share This" button at the top of the article. There are over a 100 frickin Apps listed - this is getting ridiculous.

$19 Billion will buy you .....
By woody1 on 2/20/2014 6:32:02 PM , Rating: 2
So, the number being reported for the WhatsApp acquisition is $19 billion. The company has 55 employees. If you break it down, that works out to over $345 million per employee. Those must be some very, very special people, each and every one of them. Otherwise, why not just get a group of people and code up your own app? As far as I can see, there's nothing magic about this one.

I mean, you could get the 500 of the best coding and marketing people you can find, pay them each $10 million each and still pay 1/4 of what Facebook is paying for this company. Facebook must be very desperate.

By NICOXIS on 2/21/2014 3:06:24 PM , Rating: 2
People who don't understand why Facebook bought Whatsapp need to look a little further that their own reality (like Zuckerberg has).

I give you an example of where I live, Chile. There's about 7 million smartphones according to IDC (Chile has approximately 17 million habitants).

The average cost of each SMS is 9 cents, unlimited plans don't exist. Because of this almost every smartphone sold here uses Whatsapp for messaging, not just social networking but for keeping up with family, friends, organizing events and so on (group chats are widely used to send and receive messages, photos, audio or videos from multiple recipients at the same time).

The fact that it requires no registration or adding contacts (uses your phone's own contacts) makes it almost as easy as sending an SMS.

This is just an example, but outside the US there are several places that have a similar reality. I think SMS will eventually be replaced with something over IP, and guess who is going to have the de facto standard.

By p05esto on 2/19/14, Rating: -1
RE: wtf
By calturk on 2/19/2014 8:05:45 PM , Rating: 2
I've never posted on DailyTech before but your message literally made me sign up so that I could reply to it.

"Who even uses all these stupid ass services that keep getting bought?"

WhatsApp: 450 million active monthly users (read the article)
Instagram: 75 million active daily users
Twitter: > 100 million active daily users

So you might not be one of these people, you might not see the value in these "stupid ass services", but there are a LOT of people who do.

For what it's worth I use WhatsApp daily to communicate with friends & family who are scattered all over the world and inter-state, and I find it to be really great service.

RE: wtf
By TakinYourPoints on 2/19/2014 9:10:44 PM , Rating: 3
Yeah, Facebook isn't paying for the app, messaging apps are a dime a dozen. The value is in the nearly half-a-billion and climbing users that are on it. It is the biggest messaging app in the world.

$16 billion is a LOT though, even if most of it is in stock. That comes out to about $30 per user. Each user is either on for free or paying only a dollar per year. The service is also strictly anti-advertising, so they obviously aren't expecting to make the investment back from revenue any time soon.

Facebook bought them before they became too big a rival. I also reckon Whatsapp got bid up and they ended up paying that much to keep it away from Microsoft, Google, Yahoo, etc etc.

RE: wtf
By lagomorpha on 2/20/2014 8:29:47 AM , Rating: 3
The service is also strictly anti-advertising, so they obviously aren't expecting to make the investment back from revenue any time soon.

Oh yes, Facebook would never change the terms and conditions of a service after users had already signed up with a different set of expecta... oh no wait they totally would do that!

RE: wtf
By Valis on 2/23/2014 10:12:02 AM , Rating: 2
10,000,000 flies can't be wrong, eat sh*t!

I'm glad I never used this, Facebook or any of the other "hip" and popular social media Drama Queen/Attention Whoring sites.

I'll stick with my hacked MSN messenger that still works, since the early 2000s. :)

Tack för ordet!

RE: wtf
By inperfectdarkness on 2/20/2014 2:40:08 AM , Rating: 2
All these numbers say to me is that we have a LOT of sheeple who are responsible for the CF that is Washington DC.

RE: wtf
By p05esto on 2/20/14, Rating: 0
RE: wtf
By ven1ger on 2/20/2014 2:01:56 PM , Rating: 2
No one with dignity and class feel the need to post their crap to the world and think it's interesting.

Um...kind of like what you're doing here?

RE: wtf
By roykahn on 2/20/2014 8:36:52 PM , Rating: 2
Um...kind of like what you're doing here?

Captain Hypocrisy to the rescue!

RE: wtf
By ven1ger on 2/21/2014 1:35:04 PM , Rating: 2
I guess you never passed the idiot test.

RE: wtf
By ven1ger on 2/21/2014 1:52:09 PM , Rating: 2
Sorry, that was just a guttural reaction and should explain myself better.

I don't mind people posting what they feel as it is an open forum, even it may disagree with my views, but I'm also free to express or try to correct others. I still have respect for those that have the courage to express what they feel even though I may disagree with some of it, like the notable Reclaimer and even p05esto. But people who jump into a discussion that don't even add to the discussion and just want to make noises are useless to the discussion.

RE: wtf
By atechfan on 2/21/2014 4:35:56 AM , Rating: 3
What is your issue with teenaged girls? Did you just get rejected by another one?

RE: wtf
By GotThumbs on 2/20/2014 11:18:13 AM , Rating: 2
What do you HAVE to say to your relatives, that can't wait till a once-a-week call to speak with your family? Hearing their voices is part of the joy IMO. Does the laugh of a loved one sound sweeter over the phone/video chat than them texting LOL? HE_L yeah.

Hey your choice, but maybe you're missing out on what REAL conversations provide over text based communication.

You are correct that millions of people use these services...but don't overlook the consequences of blinding following a flock of sheep.

Best wishes on your choices.

RE: wtf
By timoseewho on 2/19/2014 9:53:00 PM , Rating: 2
not our fault that you live under a sturdy rock..

RE: wtf
By japlha on 2/20/2014 4:11:41 PM , Rating: 2
I think p05esto is trolling.

In any case, how about you don't use things you don't need? Why have a temper tantrum over things you don't use but other people find useful?

So, if you are so sure these companies are going to crash and burn then I'm assuming you've shorted their stocks with every penny you have? "Put up or shut up" is the phrase I believe.

Thanks for descending down the Mount of Web Developers to enlightening us mortals on your lack of need for social media.

Now go back and develop some websites that allow people to engage in social media.

"DailyTech is the best kept secret on the Internet." -- Larry Barber

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