Last week we got a little taste of NVIDIA's APX 2500 mobile
processing platform which allows Windows Mobile device makers to implement
high-definition computing and 3D graphics rendering capabilities in to their
devices. Needless to say, reading the specs of the APX 2500 processor alone
made me drool all over my keyboard.
Late last week, our friends over at InfoSync
World released a brief hands-on with snapshots and a video of a
prototype phone based on NVIDIA's APX 2500 processor. The graphics are
beautiful with silky smooth animations and high quality rendering effects and
all this was built into a phone just a bit larger the size of, well, an iPhone.
Cell phones have come a long way from the days of the brick the size of your
head. At first, cell phone manufacturers worked to get these devices as small
as possible to carry around in a pocket or purse, with some models so small you
could fit them in your mouth. Now that phones are at the size consumers want
them to be, cell phone manufacturers are laser focused on fitting as many
features into them as they possibly can.
I recently upgraded to a Windows Mobile 6 Smartphone-based cellular phone from
an old Nokia 6103 clamshell. The Motorola Q9c I picked up with a contract from
Sprint has a lot of features, many that I would definitely use on a daily
basis. I am able to send text messages, manage POP3 and IMAP4 email accounts,
browse the Internet's mobile format websites, and enjoy audio and video in both
low quality local and streaming formats. However, the techie that I am, I can
never be satisfied with what I have.
As soon as I received the phone I began playing with the features and
immediately found a few areas that needed improvement. Focusing on the phone's
features and leaving the cellular service provider out of any criticism for
now, I found the phone to be a bit on the sluggish side.
I went looking for the settings page to see if there was an area to tweak the
hardware. Nothing. So I'm stuck with a phone that has quite a few features but
I am not satisfied with the speed the device operates at and there is nothing I
can do besides to try and overclock if possible. In the end I realized that no
matter what tweaks are performed or what software is added, the current
generation of devices will never match what we will see a year from now.
So what will NVIDIA's APX 2500 mobile processing platform bring? From the
pictures and video it’s looking like the NVIDIA/Microsoft partnership will take
the Windows Mobile platform farther than any other platform currently
Based on a scaled down version of the GeForce graphics processing unit the APX
2500 will be able to perform at least the basics of 3D rendering and effects
such as lighting and reflections as we see in the video. Another feature that
really gets the blood flowing is the ability to decode and encode
high-definition video up to a resolution of 720p. However, NVIDIA is not only targeting
this platform at consumers with entertainment in mind, but also to those with
Today we see all types of cell phones with varying features aimed at different
markets. We're also seeing a lot more PDA-style devices aimed at the small
business and corporate world with push-email, calendar management, and
corporate communications suites. NVIDIA plans to have this market in mind as
well as it gets closer to launching the APX 2500 platform.
NVIDIA has fed us only a small portion of the main course that will be served
sometime next year, according to the graphics giant. Hopefully Computex will
bring us a few more bites of what's to come in the near future.