Upon Warner’s startling announcement
just before the opening of CES that it would be releasing high-definition movies exclusively on Blu-ray Disc,
many were questioning why a previously format neutral company would voluntarily
shun the HD DVD market.
Warner made it clear that the deal
with Blu-ray Disc did not involve exchanges of large sums of money, so then the
motive must be something else.
Speaking to Reuters, a top executive said that Warner’s
decision to “go Blu” was fuelled by fears of a deteriorating U.S. economy,
falling DVD sales and even rising gas prices.
"We've typically been recession
proof," Warner Bros Entertainment Group President Kevin Tsujihara said.
"But the thing that we saw in the fourth quarter...was gas prices
beginning to affect sales. And since we're considered an impulse purchase, it's
beginning to impact us."
Tsujihara added that Warner’s
decision to support Blu-ray Disc was to help end the customer and retailer
confusion over high-definition home video formats before economic conditions
worsened.
While Toshiba still maintains that
it’s not over for HD DVD just yet, Warner’s decision has already sent
shockwaves throughout the video industry.
Paramount, which signed an exclusive deal with HD DVD last summer,
is believed to be re-examining its position with high-definition movies
and may publish on Blu-ray Disc again soon, despite statements regarding its current strategy.