Earlier in November, a report came from ABI Research that said Blu-ray prices were going to drop this holiday season to woo more consumers to the format. The report suggested that the Blu-ray players would hit prices around $150 to $200.
With Thanksgiving this Thursday, shoppers will be lining up at the doors to stores on Friday for Black Friday deals. One of the best Black Friday deals I have seen so far comes from Walmart. Walmart is offering a full 1080p Blu-ray player from Magnavox for only $128.
You aren’t getting high-end features at that price so forget about DTS HD Master or Dolby TruHD sound like you would get from the PS3 or a higher-end dedicated Blu-ray player. Honestly though, the average consumer doesn't have the hardware needed to decode these HD sound formats, so it's not that big a deal that the player doesn't support it.
What you do get for the budget priced player is HDMI out and the ability to upscale standard DVDs to 1080p resolution. The catch with any Walmart Black Friday deal is that there will be a very limited number of these players offered. If you can't get one of these, Walmart is also offering a Samsung Blu-ray player with the same features for $198.