The HD DVD Promotional Group is going to have a hard time recovering
from today's announcement from Wal-Mart. The enormous retail giant announced on
its Check Out blog that it has chosen
Blu-ray as its high-definition platform of choice.
The company says that HD DVD players and movies will
continue to be sold at its stores through the spring of 2008. However, the
retailer will no longer carry HD DVD merchandise once the month of June rolls
around. From June on out, Wal-Mart will only stock Blu-ray players and movie
along with traditional DVD players and movies.
"Not sure of the short term pricing plans, but history
tells us that as more people move to a new technology prices typically go
down," said Susan Chronister, a buyer in the movie category for Wal-Mart.
"So... if you bought the HD player like me, I'd retire it to the bedroom,
kid’s playroom, or give it to your parents to play their John Wayne standard
def movies, and make space for a BD player for your awesome Hi Def
It appears that the writing is on the wall for HD DVD and
the HD DVD Promotional Group -- the loss of Wal-Mart is huge blow.
This latest news from Wal-Mart comes just days after Netflix
announced that it would abandon HD DVD altogether and Best Buy announced
that it would give
Blu-ray preferential treatment in its stores. Following the announcements
from Netflix and Best Buy, the HD DVD Promotional Group could
only muster the following:
have long held the belief that HD DVD is the best format for consumers based on
quality and value, and with more than 1 million HD DVD players on the market,
it's unfortunate to see Netflix make the decision to only stock Blu-ray titles
going forward. While the Best Buy announcement says they will recommend
Blu-ray, at least they will continue to carry HD DVD and offer consumers a
choice at retail.
Strangely enough, Michael Bay predicted that Wal-Mart
would "go blue" following Warner's decision to side with Blu-ray.
"Blu ray is just better. HD will die a slow death. It's what I predicted a
year ago. Now with Warner's down for the count with Blu Ray, said Bay in early
January. "That makes it easier for Wal-Mart to push Blu Ray. And whatever
Wal-Mart pushes - wins."
More recently, Bay
proclaimed "I told you so" with regards to the sharks circling
the struggling HD DVD format. "Am I thrilled? It really wasn’t my fight,
but remember what I said in the press? I was kind of saying HD [DVD]’s going to
lose," Bay remarked. "No one believed me."
The HD DVD versus Blu-ray battle was fun while it lasted,
but it looks as though we can all finally sit back and relax as the Blu-ray library
expands while the remaining studios switch from "red" to
quote: Instead just bask in the joy of the final nail in the coffin.
quote: It's over.
quote: On the bright side, I'd rather have a Toshiba Blu-ray player than one made by Sony.
quote: BD players on Amazon are now priced higher than they were before Warners announcement - so J6P may have a two year wait for truly inexpensive BD players.
quote: No offense to Walmart, but their clientèle isn't exactly the ones I would trust to embrace this format.
quote: Now, all they need to do make that inexpensive BD player available. I rather doubt its going to happen this year though.
quote: Regardless of what you may think of Wal-Mart's clientèle, they represent a very, very large market
quote: I remember reading an article that said for every Bluray movie sony makes about 10-15 dollars