When a company grows to become as gigantic as Wal-Mart, it often becomes a
struggle to find ways to increase profits and expand into new, untapped
markets. Wal-Mart announced that it is looking at ways to expand its current store
offerings and move into more Asian countries. Wal-Mart already has a presence
in China, Japan and India, but wishes to expand further into Southeast Asia.
In addition to expanding into Asian presence, Wal-Mart executives say that the
company is considering
moving into electronics services. MarketWatch says that one of the
key areas that some analysts signal out as a main differentiator between
Wal-Mart and Best Buy is the Geek Squad service.
Wal-Mart executives didn’t provide further details on when or if it would
actually begin offering electronics services.
Wal-Mart’s proposed move into electronics services may seem like a strange
move considering its somewhat limited lineup of electronics and
computer/peripheral lineups in comparison to electronics retailers like Best
Buy and Circuit City. Perhaps a move into electronics service would push
Wal-Mart to further expand its business in this area.
Geek Squad has grown to become a large source of income for Best Buy and has
sparked rivals like Circuit City’s firedog. Geek Squad, however, hasn’t been
without controversy and one woman filed a $54
million suit against Best Buy after the Geek Squad lost her laptop in the
store, which was filled with personal information she claims could open her up
to identity theft.