Apple is hoping to score upgraders and new customers

Apple is expecting a huge influx of customers for its upcoming 4.7” iPhone 6 (and its larger 5.5” sibling) according to the Wall Street Journal. The publication reports that Apple’s partners will produce up to 80 million of the smartphones by the end of 2014. This figure compares to upwards of 60 million iPhone 5C/5S smartphones that were produced through the end of 2013.
The hope is that the 4.7” and 5.5” screens will entice existing iPhone users who have sat on the sidelines, waiting for “the next big thing,” and to bring even more new customers to the fold (the Chinese market has become a big focus for Apple in recent months). Internal documents brought to light earlier this year showed that Apple wasn’t providing its customers with the larger-screen devices they clearly wanted:
Apple last changed the iPhone’s screen size with the iPhone 5 in 2012, moving up from 3.5” to 4”. Last year’s iPhone 5C was merely an iPhone 5 in colorful plastic shell, while the iPhone 5S provided a speed boost, 64-bit capabilities, and Touch ID fingerprint authentication.
But the larger screen sizes will finally put the iPhones closer to parity with Samsung, LG, and HTC, which offer flagship Android smartphones with screens measuring 5.1” to 5.5”.
It should be noted that Apple’s slow entry into the large-screen smartphone market hasn’t gone unnoticed by its competitors. Samsung has taken to the airwaves yet again to mock Apple users and the iPhone:

In the commercial, entitled “Screen Envy”, Samsung quips, “You know that thing you’ve been waiting on for like two years, and how it’s supposed to be awesome and how it’s gonna blow your mind? Well it’s been here this whole time, but maybe you just like waiting.”

Source: The Wall Street Journal

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