Along with computer companies, one of the other products facing hard times in the current economy is large-screen TVs. When consumers have less money to spend, they don’t go shopping for luxury items like HDTVs.
Engadget reports that budget LCD TV maker Vizio has announced that it was the top LCD TV firm in American for Q1 2009. Vizio isn’t ashamed to tout the fact that put it in the top spot is that its sets are cheap. The company was able to grow its portion of the LCD TV segment in the U.S. to 21.6%, up from the 13.8% that it held in Q4 2008 reports iSuppli. Samsung lost the top spot to Vizio due to the aggressive price points Vizio offered.
ISuppli analyst Riddhi Patel said, "Due to its aggressive pricing, Vizio for some time has maintained its position as North America's top-selling LCD-TV value brand. However, since the onset of the economic downturn, Vizio's share has risen dramatically. With budgets becoming increasingly tight, consumers are finding the company's inexpensive sets more alluring."
During Q1 2009, the average selling price for a Vizio 60Hz 42-inch 1080p LCD HDTV was $850. By comparison, a similar Samsung or Sony 40-inch LCD HDTV was around $1,000 to $1,090. Stepping up the 120Hz variety of HDTVs, Vizio products in the 40 to 42-inch range were selling for an average of $400 less than similar offerings from Sony and Samsung.
Vizio was able to gain ground back that it lost in Q4 2008 to Samsung and Sony by adding in new features to its products like 120Hz refresh rates while still keeping the low price points. Overall shipments of LCD TVs in America for Q1 2009 were 6.3 million units. That number was down from the 8.1 million units shipped in Q4 2008. Vizio posted the largest market share increase among the top five LCD TV brands in America.
In February Vizio sought assistance from the FCC against what it called excessive licensing fee demands from Funai.
quote: I've had a Vizio for almost 3 years now, and once I turned down the reds (why does everyone boost those so much?) I cannot imagine a better TV picture on an LCD.
quote: I would highly doubt that anyone can see the difference
quote: CinemaPure™ 120Hz Color Engine Samsung is the worldwide leader in creating light engines that harness DLP HDTV technology from Texas Instruments. Samsung’s CinemaPure™ 120Hz Color Engine brings together the right optics, electronic circuitry and replaceable light source to create a brilliant picture that’s more lifelike and much closer to film. In its second year of evolution, Samsung’s CinemaPure™ 120Hz Color Engine displays 40% more color than traditional HDTVs, delivers crisp 1080p High Definition resolution with high contrast and brightness, defined edges and sharp detail.
quote: Samsung’s CinemaPure™ 120Hz Color Engine offers unprecedented image clarity, detail, and smoothness.
quote: For many consumers, however, they are willing to take a hit in quality to save the money for more important things.
quote: I'm just saying it seems DT's followers are lightyears away from normal folk.
quote: I'm not surprised Vizo sells more TVs. However, that doesn't say much more than, well, they sells more TVs. With the recession, people still want to be cool and say they have a "flat screen TV" but don't have the money to buy a quality TV, so they settle on a Vizio. If you want a cheap set, Vizios are a good choice for a low end TV. However, if you want a quality set, you'll be looking for a Samsung, Sony or Panasonic. IMO, people that buy Vizios are just people that can't afford a good set but still want to be cool and say they bought a "flat screen." Sorry, the statement still hold true, "you get what you pay for."