While it’s no secret that ISPs are generally hostile to the
concept of network neutrality, few have articulated their hostility in terms as overt
as Virgin Media’s CEO, Neil Berkett.
“This network neutrality thing is a load of bollocks,” said
Berkett, speaking offhandedly in a conference call in February of this year. Reporter
Kate Bulkley picked up the comments in April’s issue of Television magazine, as part of a report on Virgin’s cable “fast-lane”
Video-on-Demand service.
In his comments, Berkett revealed that Virgin Media – the UK’s
second largest ISP at 3.6 million subscribers, and already
known to employ traffic throttling in an effort to manage its “limited
capacity” – is currently in talks with several major internet content providers
for priority service, and the company is threatening that anyone who doesn’t
pay Virgin’s fees will be relegated to the “bus lane” of service.
It’s interesting to note that Berkett is relatively new to
Virgin, having joined parent company NTL as COO in September 2005 following a previous role as managing director at
Lloyds TSB bank – then being named Virgin Media CEO in March 2008 knowing “nothing”
about the cable business. Critics dismissed Berkett’s comment as a sign of his
inexperience: “The unguarded comment betrays a misunderstanding of the purpose
of bus lanes,” writes informitv, “which are intended to provide a faster service for public transport services,
rather than those in private vehicles.”
“Nevertheless, it suggests the possibility of two-speed
internet access, with a fast lane for [content providers] willing to pay more for the
privilege.”
While viciously opposed by content providers and websites throughout
the world, in most countries ISPs are free to manage traffic as they see fit:
provided customers get to where they need to go in a timely fashion, the world’s
governments have been slow to intervene in ISP machinations. This is not the
situation in the United States, however, as the topic continually proves itself
as one of the internet’s latest battlegrounds between ISPs, the content
industry, and customers – with the FCC acting as mediator. The issue hit its
peak around late 2006 to early 2007, before
dying down and then peaking again late last year following the discovery
that Comcast began aggressively interfering with
customers’ BitTorrent usage.
While it is unknown which providers are in negotiations with
Virgin, If Berkett’s statements are true, then the ISPs’ UK customers can look
forward to a tiered internet in the near future.