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Company will work with large and small app developers

Verizon Wireless is North America's largest wireless company, but its parent company Verizon Communications has been undergoing some recent trouble due in part to the global recession. The wholesale and enterprise segments of its traditional wireline business aren't doing so well, which means 8,000 of the firm's 235,000 employees will be laid off.

The bright spot is still Verizon Wireless, which has nearly 88 million customers, up 1.1 million subscribers in the last quarter. This is despite AT&T's exclusive carrier agreement with Apple, which allows them to be the sole network carrier for the iPhone in the United States.

Apple has been very successful with its "There's an app for that" marketing campaign for the iPhone, leading to a large application development community eager for a share of the profits in this large market.

To counter that, Verizon is launching the Verizon Developer Community (VDC) conference in San Jose, which it wants to develop into an annual event. Over 500 people are attending this event, with over 100 companies represented. While the focus will be on opening up Verizon's APIs to allow easier development and closer collaboration, some sessions will also focus on sales and marketing of these apps to consumers.

You would expect the traditional speeches from Verizon Wireless executives, but Jim Balsillie, co-CEO of Blackberry makers Research In Motion, and Masayoshi Son, the Chairman and CEO of Softbank Mobile, also spoke and gave their thoughts on app development and providing an easily accessible platform.

DailyTech will be providing show coverage, keynote highlights, and a few blog posts from breakout sessions throughout the day.

Verizon Wireless provided airfare and accommodations to the VDC.

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A lil too late
By MrX8503 on 7/28/2009 6:44:09 PM , Rating: 2
Curse the days of where you had to find apps for your winmo phone by your own means.

I don't understand why its taken so long for anyone to implement an app store. Apple has had a lot of "duh" ideas and have been capitalizing on it.

Come on Microsoft, LG, HTC, Sprint, Verizon, Samsung, where you at!? I hate buying into Apple's draconian business model.

RE: A lil too late
By sprockkets on 7/28/2009 7:15:19 PM , Rating: 1
Yes, so hard to find apps with Google, not to mention the many app stores already in existence for all the old handhelds.

I bet you $1000 bucks that if it weren't for Apple's DRM scheme preventing anyone installing what they want, nobody would bother having to wait weeks to months to have their app approved by Apple, or have their app rejected for no apparent reason, or because the app competes with Apple's image (i.e. the podcast app).

Screw the App store.

RE: A lil too late
By UNCjigga on 7/28/2009 8:16:01 PM , Rating: 4
Screw the app store? You don't get it. People want to download apps over the air. They want an easy to use system for finding new apps, upgrading the ones they already have, and rating their purchases. The iPhone App Store is the best implementation of this to date. Screw Apple's draconian approval process, yes, but don't knock the App Store. I will argue it's better than anything that Handango or Handmark have had to date.

The challenge for carriers is how to one-up Apple. What Verizon's looking to accomplish is harder, because now you're talking about multiple OEMs, multiple OSes, multiple form-factors, and creating common-ground APIs that will work with everything. You're also looking at carrier-billing--if Verizon pulls it all off, AT&T will be left looking stupid for letting all transactions go through iTunes. Monetizing voice & data are old hat, now carriers need to monetize apps.

RE: A lil too late
By sprockkets on 7/28/2009 9:43:58 PM , Rating: 2
That's the problem; the carriers won't allow any apps people would want like tethering and skype/VoIP. Why would Verizon be any different, seeing as how they didn't even allow BT file transfers on phones or Wi-Fi?

Besides, I can easily update apps in house even on my outdated Palm device.

Your point is valid, but don't fool yourself into thinking Apple made the store to make apps easy to find; they did it to protect their image.

RE: A lil too late
By computergeek485 on 7/28/2009 9:45:28 PM , Rating: 2
Verizon has apps for its phones but every "app" i can find only has a MONTHLY SUBSCRIPTION option, another way Verizon is trying to ream more money out of its customers.

Verizon has the better phones
By James Holden on 7/28/2009 7:12:51 PM , Rating: 1
What people don't realize is that the iphone isn't the whole market. It's not even a good phone by today's standards. If Verizon can bring some solid apps to the actual masses, they could be on top very quickly.

The hard part is going to be standardizing their platform. Verizon carries all different types of phones with all sorts of OSes. I would not want to be on the other end of that support tree

RE: Verizon has the better phones
By 67STANG on 7/28/2009 8:46:36 PM , Rating: 2
The iPhone isn't a good phone by today's standards? Exactly how do you come to that conclusion? I looked at every phone offered at AT&T and Verizon before deciding on getting an iPhone 2 weeks ago. Granted, I loved the Verizon service-- but there wasn't really anything they had that could compete.

RE: Verizon has the better phones
By James Holden on 7/28/09, Rating: 0
RE: Verizon has the better phones
By Donkey2008 on 7/29/2009 1:54:38 AM , Rating: 1
OMG, the iPhone isn't waterproof and I can't go diving with it, so it sucks. It won't have sex with me or increase my girth, so it sucks. The GPS won't allow me to travel to the North Pole to meet Santa Claus, so it sucks. There is no app to translate Romulan to English for my trekkie conventions, so it sucks.

Jeez, get over it, because you sound exactly like an Apple fanboy talking about Windows.

RE: Verizon has the better phones
By Alexstarfire on 7/29/2009 3:21:23 AM , Rating: 2
No actual facts so you resort to childish remarks? If you've actually compared the iPhone to other phones, and not just the crappy ones that our US carriers provide, you'd see it really doesn't stack up. Only reason it sells so well is because US carriers offer it and have a subsidy on it. Without those two things the iPhone never would have been adopted like it was. It also works vice versa as well. The reason these other phones don't sell like hotcakes is because US carriers don't sell the phones.

Price is a powerful factor. The iPhone is a spectacular phone for $99, but it's not that great compared to all phones.

RE: Verizon has the better phones
By grebe925 on 7/29/09, Rating: 0
By theapparition on 7/29/2009 7:24:34 AM , Rating: 3
The iPhone does suck at being a phone . Call clarity and volume is horrible compared to other handsets. I think that's what the OP was alluding to.

But, as a portable do-it-all multimedia device, I don't know of anything in the US that compares. One of the posts mentions how it's camera isn't as good as samsung, or that the GPS isn't as good on something or other, or that this other phone can do this better. While that's all true, I have to admit there are few phones that have the complete package like the iPhone.

When a product is being rated, you don't have to be first in every catagory. But if you place high enough in every catagory, than chances are you'll come out ahead in the end. That's the iPhone.

App Store
By JackBeQuick on 7/28/2009 7:09:14 PM , Rating: 2
Verizon can't compete withOUT an app store. Apple proved you should completely throw quality out the window in favor of quantity and look how many followed suit. Palm, Google, Microsoft...

RE: App Store
By Complex Pants on 7/28/2009 7:37:04 PM , Rating: 2
I wouldn't say quality has been thrown out. Apple's App Store has a lot of crap in it, but it has a decent number of truly quality apps. Apples good idea here was to have a central location to get all of your apps. That is what people are following suit on, not quality versus quantity.

I just hope they call it...
By Cr0nJ0b on 7/28/2009 6:05:23 PM , Rating: 1
I just hope they call the conference GAGINOW.

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