A friendly rivalry between Time Warner Cable and Verizon
FiOS turned
serious this Wednesday, with Verizon suing Time Warner over claims of false
advertising.
The suit refers to a recent ad campaign launched by Time
Warner (viewable here),
featuring an annoying door-to-door salesman who uses an excessively uppity
sales pitch and special effects to call Verizon’s service inferior: a shortened version of the ad
infers that Time Warner had fiber optic before Verizon, and a longer version insinuates
that Verizon FiOS TV requires a satellite connection.
Verizon is asking the courts for a permanent injunction
against the spots, $75,000 in damages, as well as the creation of a follow-up
ad to correct the errors.
In Time Warner’s defense, both points raised are somewhat true: in a handful of markets, Verizon partners with DirecTV
to offer video service via satellite when it would be otherwise unavailable,
and both companies have used fiber optics in their backend for some time now: “All
network companies have used some fiber for more than a decade,” writes Verizon
Executive Director of External Communications John Czwartacki, “but only one,
Verizon, takes that fiber all the way to your door.“
Time Warner spokesman Alex Dudley called the suit “without
merit,” noting that the company “[looks] forward to defending against it in the
appropriate venue.”
The two companies’ rivalry began when telecommunications
giant Verizon made forays into the TV and internet space, in an attempt to
crack the satellite/cable TV monopoly held by companies like Time Warner and
Comcast. The battleground – really a free-for-all match between Verizon,
AT&T, Time Warner, Comcast, and a handful of other carriers as they make
inroads into each others’ territories – has since widened with the advent of the
“FiOS-killer”
DOCSIS 3.0 standard, which promises cable line bandwidth of 150 to 300 megabits per second
over conventional copper wires.