GigaOm reports that Verizon
is stepping up its mobile TV services with the announcement yesterday
FiOS subscribers will be able to watch programming on their
tablet devices, including the
ubiquitous iPad via a new app it has developed. To
authenticate subscriptions, streaming to tablet devices will only be
available at a user's home -- at least that's how it will work at
CIO Shaygan Kheradpir told those at a press briefing that the
technology for the app was already in place, but that the company was
clearing it with its content providers. The app will be available
after all the providers sign on.
The GigaOm report
notes that Verizon also showed off a new video-on-demand app
that will allow subscribers to rent or buy movies and content through
the company's website or a set-top box, and then download and watch
on up to five PCs and/or mobile devices, including the Droid
2, Blackberry Storm, and Windows Mobile 6.5 devices.
Functionality for the
Big Red iPhoneis also in the works.
VOD app will be available Q4 of this year.
other Verizon news, Fierce
Wireless reports that in
southern California the carrier is testing a $99 unlimited everything
plan to counter Sprint's Simply Everything plan, also priced at $99
per month. A Verizon spokesperson told FW that
it was a limited-time promotion available on single lines only. The
pricing, or at least the "unlimited part," isn't likely to
stand once tiered
data plans are rolled out.
the testing is an indication that Verizon is experimenting with its
pricing strategies. The nation's largest carrier is often branded as
the "luxury mobile provider" compared to the likes of
T-Mobile, which offers an unlimited everything plan on its
no-contract Even More Plus for $79.99 per month.
counter other discount carriers like MetroPCS, Cricket, and Boost,
Verizon is also testing a $50 unlimited prepaid plan in the
will be interesting to watch how the price wars develop,
Verizon's ambitious handset roadmap and LTE offerings in the
pipeline. Will the nation's largest carrier be able to expand its 4G
footprint without bumping costs or adding $10 surcharges? (We're
looking at you, Sprint).